SMG vs Highlight

Company details

Description

Service Management Group (SMG) is a leading experience management (XM) firm dedicated to helping organizations generate new revenue, grow existing revenue, reduce churn, and drive operational efficiencies. By uniquely combining an end-to-end XM platform with hands-on professional services, SMG em

Highlight is the leading purpose-built software for product developers & marketers to innovate, renovate, and make critical decisions with confidence.


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Type of company

  • Software & Technology

  • Consulting

  • Data & Analytics

  • Data & Analytics

  • Qualitative Research

  • Software & Technology

Top benefits

  • XM Platform & Service

  • Increase ROI

  • Actionable Insights

  • Retain Customers and Employees

  • >90% Completion Rates

  • <1 Week to Data

  • Turnkey Logistics

  • High Quality Respondents

  • Real-Time Data Dashboards

Location

Kansas City, Missouri, United States

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Market Research Specialties

  • Customer Experience Research

  • Artificial Intelligence / AI-Powered Insight Platforms

  • Brand Positioning Research

  • Employee Experience & Satisfaction Research

  • Enterprise Feedback Management

  • Home Use Tests

  • Foods & Nutrition [market sector expertise]

  • Pet Owners / Foods / Supplies [market sector expertise]

  • Alcoholic Beverages [market sector expertise]

  • Cosmetics & Beauty Aids [market sector expertise]

Features and attributes

  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Demo recording

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    Highlight: Product Intelligence Platform Demo

    demo
    30 min

    Watch Recording

    Images

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    Highlight

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