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5 Circles Research delivers market research expertise for your business issues without dealing with large bureaucratic research companies. You’ll work with experienced researchers and also get the benefit of extensive experience in marketing and management.
We’ve been in business since 1993, covering pricing, customer satisfaction, new products, awareness and usage, and market segmentation, for clients ranging from startups to Fortune 100, online services to retail, B2B to public sector.
Surveys (online and telephone), in-depth interviews and focus groups (online or in-person) are all in our toolkit to produce effective, understandable, and affordable results.
As well as full-service, we provide subcontracting (e.g. moderating, crosstabs, analysis) and also support projects you run yourself with training and consulting.
NEW – Van Westendorp charting service for pricing. Let someone else handle the charts for your Van Westendorp pricing analysis with VWcharts™. You send us the data, and receive charts to integrate into your report.
Let someone else handle the charts for your Van Westendorp pricing analysis with VWcharts™. You send us the data, and receive charts to integrate into your report. Includes pricing and demand.MORE
I recently took a survey sponsored by the Hertz Corporation, intended to assess the appeal of several new approaches to services. This post discusses some of the problems I found, and why you should avoid creating your surveys like this one. After asking about the number of times I had rented a vehiRead more »
Valentine’s Day provides an opportunity for me to suggest that your research should take into account some bigger picture factors. Whether or not you have a retail product or service, there are lessons to be learned from Valentine’s Day. What are the annual seasonal variations in your business and wRead more »
An article in the New York Times, “Which Records Get Shattered?“, analyzes the prospects for record-breaking at the 2012 Summer Olympics in London. Nate Silver returns to sports analysis – his old stomping ground before he started the FiveThirtyEight blog which covers election polling. MRead more »