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Dana Stanley
Greenbook’s Chief Revenue Officer
Isurus Market Research & Consulting
Isurus delivers research-based insights to help companies excel in B2B markets.
What is Isurus Market Research & Consulting?
Isurus provides strategic market research to clients in B2B and technology sectors.
Founded in 2000, we’ve executed more than 600 engagements for clients ranging from start-ups to global leaders. Isurus excels with a depth of experience in B2B markets, focus on strategic outcomes and recommendations, and senior project team.
Our boutique consultancy provides full service engagements to Understand Markets and Buyers, Size Market Opportunities, Evaluate Competitors, Manage Branding and Communications, Configure Offerings, and Improve Customer Experience. Isurus uses qualitative research, quantitative research, and secondary/desk research to address client needs.
Founded in 2000, we’ve executed more than 600 engagements for clients ranging from start-ups to global leaders. Isurus excels with a depth of experience in B2B markets, focus on strategic outcomes and recommendations, and senior project team.
Our boutique consultancy provides full service engagements to Understand Markets and Buyers, Size Market Opportunities, Evaluate Competitors, Manage Branding and Communications, Configure Offerings, and Improve Customer Experience. Isurus uses qualitative research, quantitative research, and secondary/desk research to address client needs.
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Isurus Market Research & Consulting
Research Resources
10 results
5 Tips for B2B Product Bundling Research
Article
Tips for conducting bundling and pricing research to help address questions such as: Are we leaving money on the table? If we increase prices, how many customers will we lose? Should we use a good-better-best bundling strategy? Is there a slimmed-down version of our product that appeals to cost-sensitive prospects? Is there a market for a premium bundle of features and services?
Include Jobs-to-be-Done in Your Customer Satisfaction Surveys
Article
B2B solution providers can enrich the insights from their customer satisfaction surveys and conversations by taking a cue from product marketing and adding a few questions about the customer’s jobs-to-be-done.
How to improve B2B customer retention rates
Article
Retention problems can occur even in companies with a strong solution and operations. Gain control of retention by integrating customer insights, from market/product strategy through to customer support.