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Gen2 Advisors

Gen2 Advisors constantly scan and track ways to manage insights, keep up with new tools and technology, and predict impact to the insights function.

Consulting

What is Gen2 Advisors?

PROUD TO BE AGENTS OF CHANGE.

Between us, we have over 100 years in marketing, research and insights experience. We understand how to fill the gaps, look toward the future and understand changes in the insights business. We tell you how to use tools, technology and applications to gather and leverage insights in a smarter, better way to strengthen your business. And your bottom line.

Gen2 Advisors constantly scan and track ways to manage insights, keep up with the latest tools and technology, and predict the impact of all this information on the future before it's here. Through syndicated reports, advisory services, and consulting engagements, we present emerging management, applications and technology in a systematic overview, and tell you how to apply it to your individual business.

Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Gen2 Advisors

Published on Greenbook

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Driving Innovation: Lessons from Reckitt
Executive Insights

Driving Innovation: Lessons from Reckitt

Discover how innovation drives marketing research with insights from experts on identifying, testing, and implementing consumer-centric solutions for ...

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Navigating the Crossroads of Change
Navigating the Crossroads of Change
GRIT

Navigating the Crossroads of Change

Explore key strategies and insights shaping the future of the analytics sector. Industry leaders must stay alert to critical trends for success in the...

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Gen2 Advisors

Market Research Merry-Go-Round: Not So Merry
Market Research Merry-Go-Round: Not So Merry
GRIT

Market Research Merry-Go-Round: Not So Merry

Explore the intricate landscape of market research metrics through The GRIT Report, highlighting the hurdles organizations face in achieving their goa...

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Gen2 Advisors

INFO

116 East 27th Street

Sixth Floor

New York, NY,
United States

10001

Metro: New York (NY)

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Gregg Archibald

Senior Partner

Jason Anderson

Senior Partner

David Bernstein

Senior Partner

Bill Weylock

Senior Partner

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Gen2 Advisors offers.

Prepared by Greenbook editors. Technology was used in the editorial process.

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