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New Leafe Research is a full service qualitative research practice that marries high touch with high tech to gain meaningful, actionable insights for a range of clients. We love figuring out how to 'build a better focus group' by integrating innovative new tools and technologies. Abby Leafe is the principal of New Leafe Research. She has been a practitioner of qualitative research for over 20 years, conducting hundreds of focus groups, interviews and online bulletin boards during that time. She has a passion for integrating creative new approaches and time-tested best practices to gain deeper insights for clients ranging from well known consumer brands to B2B services, with target audiences from teens to CFOs.