Sugata Research brings a more personal approach to qualitative research in Japan. Our mission is to deliver big thinking but with a small scale feel.


We work with some of the biggest companies in the world, helping them to understand the lives of Japanese people and turn that into insightful direction for their brands. Our seasoned team of bilingual researchers combines an intimate understanding of Japanese culture with a globally informed perspective on marketing. We’ve spent our whole careers getting close to Japanese consumers and understanding how brands can thrive in this often misunderstood culture. No project is ever the same and neither is our approach. We custom design each research program, using ethnography, co-creation, well thought out groups and our own online research suite, always aiming to understand issues from multiple perspectives.

Facility Photo Gallery

Facility Details

  • Location: downtown
  • Building Type: office building
  • Facility Features: High-definition TV, Recording - Digital, Video-streaming, Wireless Internet
  • Travel time from airport: 30 mins
  • Travel time from downtown: 15 mins
  • Recruiting capabilities: Space Yoyogi A Space Yoyogi B

Contact Details

Email : Send an email

Telephone : +813-5304-0339

Key Personnel
Andrew Darton
Managing Partner
Andrew Brown
Research Director
Kana Moriyama
Research Executive
International Capabilities
Social Media

Market Research Specialties

Research Services

Market Research
Mobile Research
Qualitative Services
Qualitative Services
Qualitative Services