Rockbridge Associates
Leading custom research firm serving the financial services, technology, e-commerce, education, travel and associations sectors
“Customer loyalty” exists when people in your market consistently and knowingly prefer to engage with you rather than with your competitors and like doing so. Their enduring preference for you makes them very valuable: they shop you with increasing frequency, explore more of your product line, purchase from you more frequently, and increase their total spend with you. Each of these activities drives revenue for you, but loyal customers also make your marketing dollars more effective because these customers engage with you proactively and advocate for you on social media and via direct word-of-mouth. Because loyalty drives both revenue and marketing efficiency, loyal customers are your most valuable ones.
Vendors
Products
Learning Resources
35 results
in Customer Loyalty Research
Sort by
Featured
Sort by
Featured
Popular Comparisons
Canvs vs SMG
SMG vs Caplena
SIS International Research vs Geo Strategy Partners
Starlight Analytics vs CivicScience
Fieldwork Network vs Strategex
Geo Strategy Partners vs B2B International
Material vs Starlight Analytics
CivicScience vs Canvs
Forsta vs Voxco
B2B International vs Euromonitor International
35 results
LOCATION
Atlanta, Georgia
Why choose Geo Strategy Partners
Exclusively B2B
Industrial Market Experts
Go-to-Market Strategy
Global Reach
Professional M&A Experts
LOCATION
Kansas City, Missouri
Why choose SMG
XM Platform & Service
Increase ROI
Actionable Insights
Retain Customers and Employees
LOCATION
London, United Kingdom
LOCATION
New York, New York
Why choose Material
Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design