GreenBook, The Guide for Buyers of Marketing Research.

Stephen Cribbett, Dub

Article November, 2011

How to optimise research design for the online research community or ad-hoc online qual project. These rules make for an effective online research design and, in turn, result in better response and happier participants.

Jerry W. Thomas, Decision Analyst, Inc.

White Paper November, 2011

This article suggests some guidelines and best practices to improve new product concept testing.

Copernicus Marketing Consulting and Research

Article May, 2010

Ahead of the 2008 U.S. presidential election, Copernicus Marketing Consulting and Research looked at the phenomenon of "polling failure" and response bias based on social desirability.

Ricardo López, Hispanic Research, Inc.

Article May, 2010

"Proven" survey methods for general market studies may yield invalid research data when used on the Latino population. This article describes survey research methodologies and questionaire design that will more effectively obtain the Latino opinion.

Dana Stanley, President, The Operandi Group

Article March, 2010

A research report on Twitter found that the platform would fail as a marketing medium, according to a survey of social media users. This article critiques the questions presented to survey takers and the validity of the report's resolution.

Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.

Article March, 2010

This article covers the state of mobile market research as it is today along with practical advice for making mobile surveys work.

Cathy Harrison, Senior Project Manager, Chadwick Martin Bailey, Inc.

Article March, 2010

Recent controversy stirred by the use of an outdated demographic term by the US Census Bureau reminds us to constantly reevaluate our surveys. This article shares tips on keeping your questionaires relevant and accurate.

Brant Cruz, Chadwick Martin Bailey, Inc.

Article February, 2010

Customer loyalty and your bottom line: Why NPS works.

TRC

White Paper December, 2009

Market research accounts for many scenarios to ensure high quality of data. One of the most overlooked problems is non-response bias. TRC describes ways to reduce its effects through survey design and data adjustment in this white paper.

Marc I. Tillman, Amplitude Research, Inc.

Article September, 2009

The current economic climate has caused some companies to defer or cancel market research projects. In many cases, a company may have correctly determined that the cost of completing a survey within the parameters required for actionable data is no longer possible given its current budget. However, defining exactly what those parameters should be is not always clear, and that is what mostly determines the project cost. This article focuses on the concept of incidence rates, which can be one of the most important cost considerations in designing market research surveys.