GreenBook, The Guide for Buyers of Marketing Research.

Toluna

Press Release June, 2014

Toluna, a leading online research respondent and technology provider, today announces the promotion of John Bremer to Group Chief Research and Strategy Officer.

Customer Lifecycle, LLC

Article March, 2013

Consider the benefits of hiring/developing customer-sensitive employees. It's not hard to understand how employees can be your edge in the marketplace. An Employee Mirror Survey provides a way to assess the level of customer-centricity among employees within your organization.

DataStar, Inc.

Article October, 2010

Successful companies often share a strong commitment to ongoing efforts to measure employee engagement and satisfaction. In this article, we discuss some ways to boost participation rates and ensure the success of your employee survey programs.

Copernicus Marketing Consulting and Research

Article May, 2010

This article shares findings from a survey of marketing executives and their decision-making approaches - intuitive judgment versus data and research-based.

Don Ryan, Chadwick Martin Bailey

Article April, 2010

IT decision makers around the United States were surveyed about their use of IT-related services. The questions regarding the uniqueness of brands raise concerns about brand distinction in the industry.

Matthew Harrison, Julia Cupman, B2B International

White Paper March, 2010

The internet supplies an enormous multitude of information - but not necessarily the most useful. Market Intelligence and Competitive Intelligence are ways of gathering information that is highly valuable to buisnesses. This white paper defines the terms and describes the information provided by each.

Karl Gustafson; Rich Schreuer, Senior VP, Chadwick Martin Bailey, Inc.

Article March, 2010

A study of 400 c-level professionals was conducted by Chadwick Martin Bailey to determine how companies are tracking marketing performance. The organizations that measure and manage effectively have common success factors; read this article for practices that will improve your marketing-performance initiatives.

Dana Stanley, President, The Operandi Group

Media March, 2010

This is a video interview from the CASRO Technology Conference based on a study of 200 research companies worldwide. The study covered technology trends and providers and the explosion of online qualitative research. Dana Stanley of The Operandi Group interviews Tim Macer from meaning ltd. and Patrick Molloy from Confirmit.

Ruth Stanat, President, SIS International Research

White Paper March, 2010

A company's longterm talent management should incorporate several key elements into the recruiting, training and positioning process. Examples include Generation Y encouragement, finding employees' corporate culture niche, and enabling technology-based automation of discrete talent functions. Ruth Stanat covers ways of ensuring an efficient talent management system.

SIS International Research

White Paper March, 2010

The following white paper outlines the findings of a study sponsored by Siemens Communications and prepared by SIS International Research. It discusses and quantifies the hidden cost of communications barriers and latency that small and medium sized business in 8 different countries, across 8 different verticals, and up to 400 employees experience in their daily business activities.