The Dot Collection Consulting, LLC

The Dot Collection offers online and in-person qualitative research services including focus groups, in-home ethnography and in-depth interview studies focused on uncovering the consumer magic that leads to better insights and strategies. Whether it's a rebranding effort, a newly-merged company or a new target audience, too often there's a rush to what's logical without first seeking what's magical. And there's a rush to validation without first finding inspiration. It leads to ho-hum, me-too and sound-but-boring direction. The Dot Collection is out to change that for clients. When we collect better dots, we make better connections. Principal Jenny Rowland merges her extensive brand strategy and research experience to uncover and report insights that align teams and help leaders make decisions with the confidence of deep audience understanding. Category experience across both B2B and B2C in areas including finance, hospitality and restaurant, healthcare, wellness, pharmaceutical, education/kids, technology, nonprofit and apparel. The Dot Co can manage your qualitative project from project design and recruitment all the way to the final report, or work with you at the discussion guide and moderation stage.