Gold Research Helps Market Research Department Increase Internal Client Satisfaction by 100%
A manufacturing company with a small market research department (comprising of 2 researchers) needed ad-hoc help with programming online surveys, processing survey data, and compiling research reports. A key objective of this engagement was to develop research reports that not only provided good information, but also presented insights in a format that internal stake holders could easily read and digest.
We serviced this client by becoming an extension of their research team. In this role, we programmed online surveys, and processed collected data to uncover strategic insights. Our team of savvy researchers and graphic designers then worked together to present the story and make each report visual and engaging.
- Our involvement freed the client research staff to focus on critical projects thus increasing productivity.
- Client reported 100% increase in satisfaction from internal stake holders with report decks that presented actionable insights in an easy to understand format.
- After receiving first research deck, client’s boss, the head of marketing, reached out to us to redo existing marketing decks to improve their existing presentation and story-telling.
Interested in learning more? Call us at 1-800-549-7170 or send an email to firstname.lastname@example.org for a free 30-minute consultation.
Gold Research Inc. has extensive experience in deploying customer intercepts, in-store interviews, and online surveys for concept testing, marketing testing, satisfaction research, and shopper insights. We can also act as an extension of your research team in helping with data processing, analysis, report development, and survey programming.