Advertisement Advertisement

Gold Research Saves National Retail Chain $26,000 and 3 Months per Year in Customer Intercepts

overview image


A national retail chain with over a 1,000 stores nationwide, annually surveys shoppers in its stores to keep a pulse of their shopping experiences. Prior to working with us, they were spending 3 months to collect data, then 1 month to compile, clean and analyze data.  It would take 4 months AFTER DATA COLLECTION, before they would see their results. The client was also concerned that data was being “massaged” during cleaning.



We came in and implemented our “real-time” store intercept solution in which we put a trained surveyor in each store with a survey iPad. Our surveyors intercepted customers after they had completed their shopping experiences and administered the survey. Data entered was available for the client to see immediately in real-time.



  • Within just 3 weeks we completed fielding for all stores and submitted a detailed analysis report to the client before end of the month. So we reduced entire project time 75%, or by 3 months. 


  • We also solved the data quality issue by making data available to client in real time (as it was being entered) so that the client could immediately download raw data files and begin their preliminary analysis. 


  • An added bonus was that our costs came in $26,000 less than what they were used to paying. 


  • Above all, client was thrilled with our reporting which was very visual and engaging that they could disseminate to internal stakeholders quickly.


Interested in learning more? Call us at 1-800-549-7170 or send an email to for a free 30-minute consultation.


Gold Research Inc. has extensive experience in deploying customer intercepts, in-store interviews, and online surveys for concept testing, marketing testing, satisfaction research, and shopper insights. We can also act as an extension of your research team in helping with data processing, analysis, report development, and survey programming.


Company profile



San Antonio, Texas, United States of America
Telephone: 1-800-549-7170
About 1 GOLD RESEARCH INC: Clients rely on us for insights, intercepts, audits, report development, marketing & concept testing, conjoint, satisfaction research, staffing.

other content shared by 1 GOLD RESEARCH INC

Related Market Research Specialties

Advertising Research | Consumer Research | Attitude Research / Usage Research | Consumer Trends Research | Demographic Analysis Software | Geo-Demographic Research | Consumer Lifestyles & Values Research | Customer Satisfaction Benchmark Studies | Customer Loyalty & Value Research | Customer Satisfaction Research | Customer Service Quality Needs & Measurement | Package Research | Package Development | Package Research | Package Testing | Pricing & Price Research | New Product Research | New Product Research | Concept Development & Testing | Positioning Optimization / Concept Optimization | New Product Research | Post-Launch Tracking | Product Research | Product Testing | Positioning Testing / Concept Testing | Shopper Insights | Retail Research | Controlled Store Tests | Retail Research | Distribution Checks | Retail Research | Exit Interviews | Retail Research | Sales Tracking | Retail Research | Store Audits | Retail Research | Store Layout / Design / Flow / Signage | Retail Research | Trade Surveys | Tracking Research | Data Collection Field Services | Data Collection Field Services | Field Audits | Interviewing - Low Incidence Audiences | Interviewing - Medical & Health Care Audiences | Airport Interviewing | Central Location Interviewing | Convention & Tradeshow Interviewing | In-Store Interviewing | Mall Interviewing - Mall Intercepts | Computer Assisted Mall Interviewing - Mall Intercepts | On-Site Interviewing | Mobile Surveys (Smartphones / Feature Phones / Tablets) | Mystery Shopping | Mystery Shopping | Competitor Shops | Mystery Shopping | Merchandising Audits & Surveys | Mystery Shopping | Operational Audits | Mystery Shopping | Price Audits | Airlines | Alcoholic Beverages | Apparel & Clothing | Beverages | Consumer Durables | Consumer Services | Consumers | Financial Services - Retail Banking | Household Products & Services | Packaged Goods | Personal Care Items | Pet Owners - Pet Foods - Pet Supplies | Retail Industry | Retail Industry - Convenience Stores & Gas Stations | Retail Industry - Drug Stores & Pharmacies | Retail Industry - Fast Food | Retail Industry - Supermarkets | Retail Industry - Mass Merchandisers | Retail Industry - Restaurants & Food Service | Toys & Games | Travel Industry