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Gold Research Saves Consumer Goods Company $30,000 in Mobile Surveys and In-Store Research

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Challenge

A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during the purchase process while shoppers were instore.

 

Solution

A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during the purchase process while shoppers were instore.

In this engagement, we drafted a questionnaire, converted it into a mobile format, and sent it out to our mobile panel of national shoppers. Each shopper was pre-screened and qualified according to the client’s requirements for age, gender, shopping habits, etc.

Qualified shoppers were asked to visit select retail stores in their individual markets and take the survey while shopping. The Incoming data was validated via geo-fencing and geo-stamping to ascertain that shoppers did in fact take the survey during shopping. The client received the data entered by shoppers in real time. 

 

Result

  • We completed 1,000 surveys nationwide from 10 markets. All surveys were done in real-time while shoppers were shopping and inside retail stores giving the client fresh insights on how shoppers made their purchase decisions.

 

  • The entire data collection task was completed in just 1 week, reducing fielding time by 50%

 

  • In our very first year with this client, we saved them over $30,000 than what they were used to paying for online surveys annually.

 

  • Above all, the client was thrilled with our reporting which was very visual and engaging that they could disseminate to internal stakeholders quickly without having to compile, clean and analyze the data.

 

Interested in learning more? Call us at 1-800-549-7170 or send an email to nitin@goldresearchinc.com for a free 30-minute consultation.

 

Gold Research Inc. has extensive experience in deploying customer intercepts, in-store interviews, and online surveys for concept testing, marketing testing, satisfaction research, and shopper insights. We can also act as an extension of your research team in helping with data processing, analysis, report development, and survey programming.

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Company profile

1 GOLD RESEARCH INC

1 GOLD RESEARCH INC

San Antonio, Texas, United States of America
Telephone: 1-800-549-7170
Email: nitin@goldresearchinc.com
Website: http://goldresearchinc.com/services
About 1 GOLD RESEARCH INC: Clients rely on us for insights, intercepts, audits, report development, marketing & concept testing, conjoint, satisfaction research, staffing.
http://goldresearchinc.com/services

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Related Market Research Specialties

Advertising Research | Brand Research | Brand Positioning | B2B Market Research - General | Consumer Research | Attitude Research / Usage Research | Consumer Trends Research | Geo-Demographic Research | Consumer Lifestyles & Values Research | Customer Loyalty & Value Research | Customer Satisfaction Research | Emotional Measurement | Package Research | Package Testing | Pricing & Price Research | New Product Research | New Product Research | Concept Development & Testing | Positioning Optimization / Concept Optimization | New Product Research | Idea Generation | New Product Research | Post-Launch Tracking | Positioning Testing / Concept Testing | Shopper Insights | Retail Research | Controlled Store Tests | Retail Research | Distribution Checks | Retail Research | Exit Interviews | Retail Research | Store Audits | Retail Research | Store Layout / Design / Flow / Signage | Retail Research | Trade Surveys | Tracking Research | Data Collection Field Services | Data Collection Field Services | Field Audits | Data Collection Field Services | Independent Field Department | Airport Interviewing | In-Store Interviewing | On-Site Interviewing | Mobile Surveys (Smartphones / Feature Phones / Tablets) | Consumers | Financial Services - Retail Banking | Packaged Goods | Retail Industry | Retail Industry - Convenience Stores & Gas Stations | Retail Industry - Drug Stores & Pharmacies | Retail Industry - Fast Food | Retail Industry - Supermarkets | Retail Industry - Mass Merchandisers | Retail Industry - Restaurants & Food Service