Gold Research Saves Consumer Goods Company $30,000 in Mobile Surveys and In-Store Research

CHALLENGE

A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during the purchase process while shoppers were instore.

 

SOLUTION

A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during the purchase process while shoppers were instore.

In this engagement, we drafted a questionnaire, converted it into a mobile format, and sent it out to our mobile panel of national shoppers. Each shopper was pre-screened and qualified according to the client’s requirements for age, gender, shopping habits, etc.

Qualified shoppers were asked to visit select retail stores in their individual markets and take the survey while shopping. The Incoming data was validated via geo-fencing and geo-stamping to ascertain that shoppers did in fact take the survey during shopping. The client received the data entered by shoppers in real time. 

 

RESULT

  • We completed 1,000 surveys nationwide from 10 markets. All surveys were done in real-time while shoppers were shopping and inside retail stores giving the client fresh insights on how shoppers made their purchase decisions.

 

  • The entire data collection task was completed in just 1 week, reducing fielding time by 50%

 

  • In our very first year with this client, we saved them over $30,000 than what they were used to paying for online surveys annually.

 

  • Above all, the client was thrilled with our reporting which was very visual and engaging that they could disseminate to internal stakeholders quickly without having to compile, clean and analyze the data.

 

Interested in learning more? Call us at 1-800-549-7170 or send an email to nitin@goldresearchinc.com for a free 30-minute consultation.

 

Gold Research Inc. has extensive experience in deploying customer intercepts, in-store interviews, and online surveys for concept testing, marketing testing, satisfaction research, and shopper insights. We can also act as an extension of your research team in helping with data processing, analysis, report development, and survey programming.

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