Founded in 2010, Alter Agents is a full-service market research consultancy grounded in the belief that we need to redefine research in the age of promiscuous decision making. Traditional research is brand narcissistic. Surveys ask consumers to evaluate brands against their competitors, but this is no longer reflective of how people are actually making purchase decisions.
Alter Agents focuses on the needs, context, and priorities of consumers. We dive deep into how consumers are making their decisions, what influences them, and how context of their purchase affects the outcome. Brand is still very relevant, but it is about how brands align with these consumer needs and priorities.
Our research has helped brands like Hyundai, Viking Cruises, eBay, Google, and CA Lottery better intersect with consumers through custom methodologies, tailored, story-driven reporting, and our consultative approach.