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MetrixLab

A leading global research and insights provider that empowers clients to deliver greater business impact.

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Last updated on July 18th, 2025

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What is MetrixLab?

MetrixLab, a Toluna company, is a leading global research and insights provider that empowers clients to make smarter data-driven decisions. Combining our flexible platform, cutting-edge technology, expansive portfolio, and passionate experts, we simplify our clients' work and enable them to deliver greater business impact. ​


From DIY to full-service consultancy, Toluna's unique approach can be tailored to fit any time, budget, and resourcing needs. With over 40 offices across the globe, we are delivering research in 70+ countries to the world’s leading brands. ​

Services and Expertise

Published on Greenbook

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Diminishing Returns on the Need For Speed: Where’s the Limit?

Diminishing Returns on the Need For Speed: Where’s the Limit?

The holy grail of creative testing – faster cheaper and better – has become an even more pressing need in the era of COVID-19. The pressure for speed ...

Keith Sutherland

Keith Sutherland

Senior Consultant, Brand Engagement at MetrixLab

Client Projects and Success Stories

Research Resources

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise MetrixLab offers.

Prepared by Greenbook editors. Technology was used in the editorial process.

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