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Toluna empowers you to conduct research without limits by unifying the best of technology, research science, global panel, and made-to-measure service

Qualitative Research

Quantitative Research

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Last updated on July 22nd, 2025

Why choose Us

End-to-End Platform

DIY

Flexible Service Model

Research Expertise

Integrated Global Panel

Features and attributes

Asset management

Asynchronous platform

Behavioral capabilities

Brand management

Brand monitoring

Chatbots for recruitment

Collaboration & workflow

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image identification

Intercept sampling

Marketplace / Programmatic

Mobile platform

Mobile UX and accessibility

Natural language queries

Omnibus brand tracking

Panel / Panel management

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative recruitment

Real-time tracking & alerts

Research communities

Respondent experience tools

Sample blend & targeting by AI

Social networks

Synchronous platform

Syndicated brand panels

Synthetic sampling

Target feasibility estimates

Templated & automated testing

Transcription quality

Visual analysis tools

What is Toluna?

Toluna empowers leading brands and agencies to conduct research without limits by unifying the best of technology, the best of research science, the best of the global panel, and a made-to-measure service to scale your business.


Toluna is powered by 2650 employees worldwide, delivering critical insights in over 90 markets to over half of the Fortune 500. Toluna is the parent company of GutCheck, Harris Interactive, KuRunData, and MetrixLab. Together, we strive to push the field of market research toward a better tomorrow.

Market Research Products

Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Toluna

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Leveling the Three-Legged Stool of Faster, Cheaper and Better
Jeff Claypoole
Leveling the Three-Legged Stool of Faster, Cheaper and Better
GRIT

Leveling the Three-Legged Stool of Faster, Cheaper and Better

As price sensitivity rises, buyers still prioritize data quality. Learn how AI boosts both efficiency and insight while strengthening vendor partnersh...

Jeff Claypoole

Jeff Claypoole

Managing Director, North America at Toluna

7 Reasons Why Brands are Adopting Research Technology
Focus on APAC

7 Reasons Why Brands are Adopting Research Technology

Brands are turning to research tech to obtain consumer insights.

Sej Patel

Sej Patel

Country Director (ANZ) at Toluna

Brand Health and Your Business: Is Your Brand Fit for the Future?
Brand Strategy

Brand Health and Your Business: Is Your Brand Fit for the Future?

Building and maintaining brand health moving forward.

Richie Heron

Richie Heron

VP Methodology at Toluna

Research Resources