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Toluna

Company Description

Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of 10 million members across 59 countries. This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform. Toluna has 21 offices in Europe, North America, Asia Pacific, and MENA. For more information, please visit corporate.toluna.com.

Company type:
  • Online Panels / Online Communities
  • Quantitative Research Services
  • Software / Technology / Platform Provider
Telephone:
(203) 834-8585
Address:
21 River Road Suite 2000
Suite 2000
Wilton, Connecticut, 6897
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
Connecticut
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, China, India, Germany, Argentina, Austria, Belgium, Brazil, Chile, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Hong Kong, Israel, Japan, Mexico, New Zealand, Philippines, Poland, Portugal, Romania, Russia, South Africa, Spain, Taiwan, Thailand, The Netherlands, Ukraine, United Arab Emirates, Vietnam
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Products (3)

ProductImage Toluna Communities

Toluna’s sophisticated engagement platform lets you listen to and learn from the people you want to understand like never before. Toluna created the first online community in 2000 and we have put the power of our experience into TolunaCommunities. Use your branded community to uncover deeper insights, and survey on-demand. Your community will foster an environment for co-creation. TolunaCommunities act like your brand’s advisory board, and then some. They put your brand at the center of deep conversation and help you understand your customers and prospects like never before. These panelists are remarkably engaged and participate in unsolicited onsite discussions, and available immediately for survey research. Still, there’s more: • A flexible web interface that’s “home” for your respondents. • Sophisticated panel management, sampling features, an extensive survey engine, and robust reporting, all in one platform. • Incorporate your social media friends and followers to gain unrivalled insight, and monetize your social media presence for survey research.

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ProductImage TolunaAnalytics™

Expedite Your Analysis. TolunaAnalytics™ is remarkably intuitive – and yields great looking, actionable evidence and information. With TolunaAnalytics, you’ll get information you need in real-time, in a compelling and visual format. TolunaAnalytics is sophisticated, yet easy-to-use web-based data reporting and analytics tool that enables you to create cross-tabulations and prepare personalized PowerPoint presentations with the click of a button while surveys are in field, as data populates in real-time. View field reports, verbatim responses and key measures all within a single interface. Rely on advanced analysis procedures, too–weight data, create sub-populations, filter, and conduct all levels of significance testing. Produce great-looking PowerPoint presentations too. The TolunaAnalytics™ reporting, analysis and visualization tool is available for free for clients that rely on Toluna for survey programming, and on a stand-alone basis via a license fee.

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ProductImage Toluna SampleXpress™

SampleXpress™ is a 24x7 online sample ordering interface that enables you to operate more efficiently. Price, assess project feasibility and launch projects within minutes – all without having to speak to a project manager, or sales representative. Use Toluna’s community – or integrate and manage all of your third party suppliers from a single platform. Benefits Delivered • Staffing efficiencies: Eliminate endless email streams, phone tag and the inefficiencies required to initiate a survey project. • Available 24x7: Price and conduct feasibility assessments, launch and manage your project while in field, whenever convenient for you. • Effectively manage supply and vendors: Respondent selection - Choose multiple countries, demographics & targeting criteria from over 50 different profile questions. • Supplier performance and visibility: Monitor fieldwork progress by supplier, quota subgroup, and more - this also allows for de-duplication and consistency of supply. • Quality and consistency across suppliers: Make in-field changes in seconds using the API within your own data collection engines – and instantly communicate that change to all suppliers.

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CASE STUDIES (1)

Market research resources (29)

Key Observations for MR Industry Key Observations for MR Industry

Fall 2014 GRIT Report commentary by Mark Simon, Managing Director, North America at Toluna, sharing his thoughts on the current state of the market research industry.

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