Forte Research Group

Forte Research Group is a marketing research intelligence firm specializing in the effectiveness of advertising, packaging, brand communications and consumer experience tracking across the various stages of development and implementation.

Our fundamental objective is to provide research-based consultancy, offering not just data, but conclusions/implications to lead to understanding. Through the use of qualitative, quantitative, online, in-person and proprietary research technologies, we will partner with you to build your brand. Our team holds deep expertise in marketing research and is committed to excellence. Additionally, innovative technologies allow for deeper insight of consumer choice.

Eye Tracking - A leader in eye tracking capturing the visual touch points of the consumer. From screen to shelf our mobile eye tracking devices allow for agile capture.

Biometrics – Passively capturing beyond the spoken word. Going further than the spoken word of the respondent we capture the expressed emotion.

People + AI - We dive deeper into open-ended data with the addition of emotional analysis. AI assisted analysis goes beyond basic sentiment to quantify how people feel and why.

As a full service, international market research firm, we help brands navigate through today's cluttered and quickly changing marketing space.