eye square

eye square is a leading global provider of experience research. eye square’s In Context software allows panelists to browse and use media platforms as they normally would, while our software ensures the presentation of “test” ad campaigns in their natural environment.

Ecom Ad Effect allows advertisers to test respondents in the natural environment and then take them to Amazon to conduct a purchase. With our tool, we measure the ad effect on the purchase.

A group of user experience researchers and experts in the field of implicit research founded eye square in 1999. Right from the start, eye square pioneered the use of eye-tracking for user and market research.

Live-in context research, reaction time measurement, emotion recognition, behavioral analysis, and neurosemiotics. Based on our experience, we have built up one of the largest databases of commercial eye-tracking and emotional measurement data worldwide. This data allows us to benchmark how users experience new websites, mobile applications, products, advertisements, and marketing material against established biomarkers.

eye square’s extensive client portfolio includes major companies such as Google, Facebook, eBay, P&G, Daimler, Unilever, and more. Our dedicated teams are based in New York, Berlin, London, Hong Kong, and Tokyo.