Pre-test social media ads on Live social media sites.
Authentic Environment for Natural Behavior
InContext Testing allows panel users to browse and use media as they normally would, while you test out new ad campaigns in their natural media platform environment.
The eye square – In Context testing software allows ad testing on live websites. It presents test ads in the authentic viewing context of the personal news feed of survey respondents on Facebook, YouTube, Instagram, Twitter, and other platforms, just like the ad would normally show if the campaign was already launched. The solution supports all relevant ad formats and captures any response behavioral data during the ad exposure phase
Live InContext technology is the only solution where you are able to pre-test any ad (video, display, etc.) on the live site. Testing is conducted on social media sites like FB, YT, IG, Twitter and ecommerce sites like Amazon, Walmart, Tesco, etc. Our technology injects the ads on the live sites for the respondent to see the ads as they will in real life. The respondents do not know they are testing the ad as they are just told to look at the site as they normally would
Target audiences or markets: Anyone advertising on social media
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