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IMPLICIT MARKET RESEARCH: IN CONTEXT & DIGITAL INSIGHTS SINCE 1999 eye square offers a unique live & implicit market research approach to detect the decisive signals in the digital now. With our market research solutions, we can test & predict user experience, brand and media experience, shopper experience. We ensure business success. Transparent, real and causal. This at machine speed.
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Pre-test social media ads on Live social media sites. WHAT: Authentic Environment for Natural Behavior InContext Testing allows panel users to browse and use media as they normally would, while you test out new ad campaigns in their natural media platform environment. HOW: The eye square – In Context testing software allows ad testing on live websites. It presents test ads in the authentic viewing context of the personal news feed of survey respondents on Facebook, YouTube, Instagram, Twitter, and other platforms, just like the ad would normally show if the campaign was already launched. The solution supports all relevant ad formats and captures any response behavioral data during the ad exposure phase WHY: Live InContext technology is the only solution where you are able to pre-test any ad (video, display, etc.) on the live site. Testing is conducted on social media sites like FB, YT, IG, Twitter and ecommerce sites like Amazon, Walmart, Tesco, etc. Our technology injects the ads on the live sites for the respondent to see the ads as they will in real life. The respondents do not know they are testing the ad as they are just told to look at the site as they normally wouldMORE