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Dana Stanley
Greenbook’s Chief Revenue Officer
Shopper Intelligence
A unique industry "voice of the shopper" survey program to provide "why" metrics for packaged goods categories that you can't get elsewhere
Why choose Us
Data retailers appreciate
Always up to date
Cost efficient
Broad coverage
efficient web delivery
What is Shopper Intelligence?
Shopper Intelligence is the more effective alternative to quickly out of date and expensive custom shopper research projects in CPG. It systematically provides "voice of the shopper" survey driven measures about perceptions, needs and behaviours across all the major packaged goods categories in each of the main national and regional supermarket banners. Crucially the benchmarking of one category to the others and one banner to the others unlocks powerful insights. Established in 2007 the program now operates in 10 countries worldwide including the USA and Canada. Because it provides broad comparison benchmarks and year to year tracking, SI data is powerful in building category proposals and supporting joint working between manufacturers and retailers
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Explore market research solutions, industries, markets, and business issues covered by Shopper Intelligence
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