5
Assess the relative importance your target places on different elements of a product, packaging, or advertising campaign.
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Visit website
Brand / product / service launch
Brand / product / service repositioning
Defend market share
Increase sales, volume
Defend price premium
Gain trial
Gain new customers
INFO
P.O. Box 8051
Madison, WI, United States
53708
Metro: Chicago (IL)
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United States, United Kingdom, Canada, Australia, Germany, Brazil, Czech Republic, Denmark, Greece, Iceland, Ireland, Italy, Japan, Mexico, New Zealand, Portugal, Puerto Rico, Scotland, South Africa, Sweden, Switzerland, Netherlands, Turkey
Insights Association (United States)
SHSMD
Nicole Wyrembeck
President
(608) 695-3027
Katie Kurtz
Vice President
(608) 213-3091
Kelli Betsinger
Research & Branding Consultant
(608) 358-8408