WMM - Weber Marketing- & Marktforschung GmbH

WMM connects companies to their customers and designers to their users. Market research is a “people business”. We have a multi-disciplinary, multi-lingual team, highly experienced in navigating the intricacies of different social and cultural nuances of human behavior with empathy and sensitivity.
Due to our in-house recruitment team, the quality control results in a more precise recruitment process and we can guarantee that respondents meet the desired criteria. Here are some other aspects that distinguish us from our competitors: - Expertise and Experience: A strong team of experienced qualitative researchers who have a deep understanding of various qualitative research methods, such as focus groups, in-depth interviews, ethnography, and online communities. - Research Methods: Proficiency in using a wide range of qualitative research methods and the ability to select and adapt the most appropriate methods for each project. Flexibility is crucial. - Innovative Approaches: Willingness to explore innovative approaches, such as online forums or social media listening, to capture the evolving dynamics of consumer behavior. - Moderation and Facilitation: Skilled moderators who can effectively facilitate discussions and interviews while remaining impartial and eliciting candid responses from participants. - Data Analysis: Expertise in qualitative data analysis, which involves identifying themes, patterns, and insights from qualitative data, and the ability to translate these findings into actionable recommendations for clients. - Ethical Considerations: A commitment to ethical research practices, including obtaining informed consent from participants, ensuring confidentiality, and respecting privacy. -Clear Reporting: The ability to provide clear, concise, and actionable reports that help clients make informed decisions based on the research findings. -Quality Control: Rigorous quality control measures to ensure that the research process is consistent.