Create a listing
Follow a step-by-step guide with online chat support to create your very first by yourself.
Let’s talk
Dana Stanley
Greenbook’s Chief Revenue Officer
Vurvey
Vurvey is an AI research company shaping the next era of innovation, brand loyalty, and human creativity.
Why choose Us
AI-Powered Ideation
Co-Creation Experts
AI Agents/Assistants
3 Million+ Audience
Generate Ideas in Minutes
What is Vurvey?
Inspired by the cross-section of tech and consumer insights, Vurvey’s patented technology was founded and launched by Chad Reynolds in 2021.
Vurvey is redefining the landscape of market research and brand innovation through a revolutionary approach that blends the power of video feedback surveys with cutting-edge AI technology. Originating as a platform that seamlessly integrates surveys with video for comprehensive market research, concept testing, and focus groups, Vurvey has evolved into a trailblazing generative AI-driven platform. Our mission is to fuel brands’ journeys toward revolutionary innovation by democratizing insights, fostering inclusivity, and igniting creativity.
At the heart of our innovation is a commitment to making consumer insights more accessible and actionable, powered by generative AI. This enables us to offer brands—from global giants like Unilever to forward-thinking startups—a unique lens through which they can truly understand and engage with their customers and potential customers alike. By harnessing authentic, consumer-driven insights, we empower businesses to drive unparalleled innovation, making Vurvey not just a software tool, but a catalyst for transformation in the dynamic world of brand engagement.
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Vurvey
Related Services & Software
Research Solutions
Client Projects and Success Stories
2 results
How Adidas Used Vurvey to Co-Create a Killer Running Shoe
Adidas had a problem. They weren’t relating to the next generation of consumers; especially in the competitive soccer landscape. Innovation in footwear typically started with technology and then used traditional marketing tactics like TV, social, and ad campaigns to amplify the stories to consumers.
Facing a disconnect with a specific sect of their customer base—millennial soccer players—Adidas flipped the script of their business model to co-created product creation.
In the Today’s consumers aren’t just buyers—they’re creators, each blazing unique paths, not following blindly along with what’s been done before. Adidas wanted to see what would happen if they focused on co-creation instead of a traditional launch and ad campaign.
How Unilever Used Vurvey to Launch an Award Winning Consumer Brand
Until only a few short years ago, most people of color accepted that beauty products would generally fail their skin, hair, and personal needs—especially those with deeper skin tones—as a fact of life. Then, change swept through in the form of a movement that brought with it an acceptance of and appreciation for the beauty of melanin-rich skin and natural hair.
With an influx of new products meant for naturally textured hair and darker skin tones, buyers experienced excitement, but products often received mixed reviews when they hit the market. An entire faction of content creators across any and all social media streams exists mainly to help buyers of color find what products actually work.
Unilever saw the gap and changed its process to fill the need.
Research Resources
2 results
AI Agents - The Webinar
Video
Creating Your Own Market Research AI Agents & Assistants
Article