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Decision Point Research Inc.

Company Description

Decision Point provides comprehensive market research services, encompassing the full range of quantitative and qualitative capabilities in data collection. Whether you’re looking to field a telephone, online, recruitment, offline (mall intercept, mystery shopping, CLTs) study or something more complex, Decision Point has a proven track record in delivering. With our large proprietary multicultural and general population databases available covering the USA and Canada, we are well-positioned to recruit for both qualitative and quantitative studies. Decision Point has its own focus group facility, conveniently located in midtown Toronto. We offer both B2B and B2C research to our clients with quality assurance practices that exceed industry standards while maintaining a competitive pricing structure.

Affiliations:
  • ESOMAR (International)
Company type:
  • Data Collection / Field Services
Telephone:
(416) 309-0074
Address:
164 Eglinton Avenue East
Toronto, Ontario, M4P 1A6
Canada
Metropolitan Area:
Toronto (ON)
Region:
Ontario
Other Links:
Countries where research is conducted:
Canada
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From the blog: Decision Point Blog

How Focus Groups Can Provide You with Valuable Insights

  There are many ways to conduct market research, and each method can be useful depending on what kind of information you’re seeking. Focus groups involve moderated discussion in small groups of up to 10 people, and are a great way to learn the opinions and feelings of your target audience. Her

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Are You Making These Common Market Research Mistakes?

Market research is an important step to understanding the thoughts and feelings of your target audience. Unfortunately, it’s easy to fall victim to several common mistakes when going about your research. Here are some of the most common pitfalls and how to avoid them. Not Having a Defined Target Aud

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5 Things to Look for in a Focus Group Facility

If you’re conducting market research that involves holding focus groups with your participants, you’ve probably shopped around for a few different facilities to host your study. How do you decide which Toronto focus group facility will best accommodate your unique needs? Here are a few things to con

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