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Decision Point Research Inc.

Company Description

Decision Point provides comprehensive market research services, encompassing the full range of quantitative and qualitative capabilities in data collection. Whether you’re looking to field a telephone, online, recruitment, offline (mall intercept, mystery shopping, CLTs) study or something more complex, Decision Point has a proven track record in delivering. With our large proprietary multicultural and general population databases available covering the USA and Canada, we are well-positioned to recruit for both qualitative and quantitative studies. Decision Point has its own focus group facility, conveniently located in midtown Toronto. We offer both B2B and B2C research to our clients with quality assurance practices that exceed industry standards while maintaining a competitive pricing structure.

Affiliations:
  • ESOMAR (International)
Company type:
  • Data Collection
Telephone:
416-309-0228
Address:
164 Eglinton Avenue East
Toronto, Ontario, M4P 1A6
Canada
Metropolitan Area:
Toronto (ON)
Region:
Ontario
Other Links:
Countries where research is conducted:
Canada
see full list »

Facility Details

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From the blog: Decision Point Blog

Why Conduct Intercept Research?

Intercepts are a great way to collect marketing data from customers on-site to gain immediate, in-context feedback about your business or location. Trained interviewers select respondents by stopping them in a public place such as a grocery store or a shopping mall, and then administer a short surve

Read more »
How Focus Groups Can Provide You with Valuable Insights

  There are many ways to conduct market research, and each method can be useful depending on what kind of information you’re seeking. Focus groups involve moderated discussion in small groups of up to 10 people, and are a great way to learn the opinions and feelings of your target audience. Her

Read more »