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Fresh Squeezed Ideas impacts marketing decisions through the lens of behavioral science and cultural anthropology.
We challenge marketing best practices by first starting with INSIGHT - developing an intimate understanding of your consumer's underlying motivations. Then develop a powerful values-based STRATEGY that differentiates your brand and attracts customers. Lastly, with solid insights and a sound strategy in place, we develop a Creative Brief and recommend on-target marketing EXECUTIONS that connect with your customers and help drive your business.
18B Mowat Avenue , 2nd Floor
Toronto, Ontario, M6K 3E8
Canada, Toronto (ON)
8770 West Bryn Mawr Avenue
Chicago , Illinois , 60631
United States of America , Chicago (IL--IN--WI)
A research method that can be done both in an interview setting and online, it solves the "say-do gap", which is the disconnect between what people 'say' they are going to do and what they 'actually' do. The biggest brand challenge for Marketers is knowing what customers truly value in a product or service. A conventional approach is to use tracking surveys with predetermined lists of attributes that may or may not include those that people deem important. We have taken a validated interview technique that originated in clinical psychology and adapted it for use in market research. People organize their experiences with the world into conceptual classifications that can be differentiated and described using 'attributes' of those classifications. Going beyond the typical 'just ask' model, the AET is an implicit measure to get at the relevant attributes by simply asking people to compare triads of products (or brands), and tell us what make two similar and the third different. This allows us to bypass the usual biases that are present when directly asking people what is important to them, and leverages the real-life comparative nature of human decision making processes.MORE
Listen to the recording to learn about how to leverage Behavioral Science Insights to strengthen your marketing strategies and executions. .Read more »
There are boundaries that limit our ability to understand the customer. The marketing and research industries are to a degree perpetuating these boundaries that keep clients from achieving the underst...Read more »
There is a lot of raw data available, surely it can be mined for value marketers can exploit - the trend is real and applicable, so what does it mean for your business? Here are 4 reasons why a big da...Read more »