Racional & Emocional

Racional & Emocional is a Boutique Agency specialized in full research and fieldwork services for domestic and international clients. We are a team with talent and passion for market research, with more than 20 years of expertise as researchers.

Our purpose is to deeply analyze and understand the Rational & Emotional aspects involved in the consumers' decision making and their relationship with brands. We go beyond the speech, seeking the insights that support the successful business strategies of our clients.

Working with us you can find:

Personal service from the first contact. High-quality standards in recruitment. Senior Moderation and Analysis Team, with broad experience in different industries such as Healthcare, Finance, Technology, Telecom, and Massive Consumption. Comfortable and functional facilities in a centrally situated, easy-to-access area. Video streaming (FocusVision and own system) Different types of deliverables according to your requirements. -transcripts, audio and video recordings (Spanish/English), content analysis, top line report and full analysis-

We have wide experience working with international agencies, providing Fieldwork services for Qualitative and Quantitative research.