C.E.K. & Partners - Atlanta

C.E.K. & Partners custom designs marketing research studies. Meeting your supplier diversity requirements, we’re a certified woman-owned small business (WBE & WOSB) based in Atlanta, GA. Our full-service and consultative approach helps companies and government entities address complex challenges with clarity to help you reduce risk by making better-informed business decisions. We do this through qualitative (e.g., focus groups, in-depth one-on-one interviews, bulletin boards) and quantitative (e.g., mobile and online surveys) methodologies. We ask the right questions in order to capture meaningful data and deliver actionable insights that help your organization make informed strategic decisions. We're conducting studies both in-person and virtually.

Fortune 1,000 companies, federal government agencies, and category leaders engage us based on our expertise and stay with us based on our results.

We provide insights that allow you to better understand the changing marketplace dynamics such as perceptions of your organization, the competitive landscape, and the current attitudes and behaviors of your customers (B2B & B2C).

Areas of expertise: attitudes, awareness, and usage (AAU); articulating value propositions; establishing differentiated positioning; vetting new product concepts; gaining insights for product development; material and message testing; customer satisfaction / net promoter score (NPS); employee satisfaction; website and mobile app usability (UX) testing; along with capturing insights to inform developing creative/content and personas.

Our market research team holds expertise with the latest technology and platforms to design the most efficient approaches. This includes responsibly using AI. Plus, we can extend our research engagements to include brand strategy services.