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Edna Luther & Associates, Inc.

Company Description

Full-service marketing-research and consulting with particular expertise in design and analysis of large-scale studies that address marketing-strategy issues: customer satisfaction, brand equity, concept testing, concept optimization using Choice-Based Conjoint (CBC) with custom Excel Simulator, value prop analysis, MaxDiff, TURF, SPA - strategic positioning analysis, pricing and segmentation studies. Qualitative work includes focus groups, IDI's, ideation sessions. Annual syndicated study, small business directions: a comprehensive evaluation of small businesses.

Affiliations:
  • AMA (United States)
Company type:
  • Full Service
Telephone:
(781) 861-2011
Fax:
(781) 861-2012
Address:
P.O. Box 285
Lexington, Massachusetts, 02420-0003
United States of America
Metropolitan Area:
Boston (MA--NH)
Region:
Massachusetts
Countries where research is conducted:
United States of America
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