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Dana Stanley
Greenbook’s Chief Revenue Officer
Edna Luther & Associates, Inc.
Full-service marketing-research/consulting: particular expertise in design and analysis of large-scale studies that address marketing-strategy issues
What is Edna Luther & Associates, Inc.?
Full-service marketing-research and consulting with particular expertise in design and analysis of large-scale studies that address marketing-strategy issues: customer satisfaction, brand equity, concept testing, concept optimization using Choice-Based Conjoint (CBC) with custom Excel Simulator, value prop analysis, MaxDiff, TURF, SPA - strategic positioning analysis, pricing and segmentation studies.
Qualitative work includes focus groups, IDI's, ideation sessions. Annual syndicated study, small business directions: a comprehensive evaluation of small businesses.
Qualitative work includes focus groups, IDI's, ideation sessions. Annual syndicated study, small business directions: a comprehensive evaluation of small businesses.
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Research Services