With its full range of MR services, including an innovative CX solution and a unique biometric technology, SOM helps you to grow your business.


Since 1986, SOM has been on a constant mission to provide its clients with strategic information to help them make better business decisions. Wherever this information lies, we are committed to getting it for you and presenting it in a clear and concise format. We believe that Quebec consumers still hold many secrets and qualitative research is certainly a good way to uncover them. Let us accompany you in your quest for the hidden treasure (insights). Our team of gold-seekers (moderators) has all the knowledge and tools to perform their mission. They are dedicated to the truth and eager to serve you. Experience our state-of-the-art Montreal focus group facility and its convenient downtown location for your next focus groups. Our unique combination of facility and personnel will make your experience unbeatable. Also, if you have some marketing material to test, why not take advantage of our new and exciting HNL (heart never lies) technology? It goes to the heart of the matter by measuring emotion without the consumer even knowing it!

Facility Photo Gallery

Facility Details

  • Location: Downtown
  • Building Type: Office Building
  • Facility Features: Catering facilities, Client lounge, High-definition TV, Office services, Recording - Audio, Recording - Digital, Recording - Video, Video-streaming, Wireless Internet
  • Travel time from airport: 25 mins
  • Travel time from downtown: 0 mins
  • Recruiting capabilities: SOM can assist you for all your recruiting needs in Quebec. Our experienced recruitment staff will help you find the respondents that meet your needs. Using one of our 200 CATI station, we will deliver the goods.

Facility Rooms

Room types Dimensions Capacity Observation capacity
Focus Group
31X16 12 12
Client Lounge
19X14 6 12

Contact Details

Website :

Email : Send an email

Telephone : 5148789825

Key Personnel
Vincent Bouchard
Vice-president, Marketing, Partner
5148789825 ext.422
Melanie Ross
Focus group facilities coordinator
4186878025 ext.255
International Capabilities
Social Media

Market Research Specialties

Research Solutions

Customer Satisfaction / VOC / CX

Research Services

Qualitative Services
Qualitative Services
Biometrics Research