Yasna: Discovering Concept-Ready Insights with AI-Moderated Research

Innovation success is often determined long before concepts are validated or products are launched — at the Discovery stage. Yet Discovery is also where uncertainty is highest, and traditional qualitative research often becomes a bottleneck rather than an enabler.

In this session, we’ll explore why Discovery remains one of the highest-risk phases of New Product Development, and how Yasna can support teams at this stage. 

We will introduce a new, iterative approach to Discovery. Built on a model that combines AI-moderated conversational research with expert human interpretation, this framework enables teams to generate deep qualitative insight at speed, at scale, and with consistency across markets.

We will cover:

• When and why Discovery risk increases.
• How structured, iterative Discovery reduces late-stage failure and increases decision confidence.
• How AI-moderated research with Yasna supports Discovery, from exploration to validated concepts.