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True Reply

Part solutions, part platform, True Reply is the #1 leader in enabling market research agencies & teams to leverage automated voice AI for research.

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What is True Reply?

True Reply™ is a trusted multi-channel voice technology provider designed for market research organizations. We help Market Research Organizations implement Voice AI-powered studies across the web, Metaverse, telephony, and smart devices faster and more cost-effectively.

True Reply™ has helped power over 250 studies for top market research agencies in the world engaging over 20,000 participants and collecting over 300,000 responses, all via voice technology, since 2019.

True Reply™ powers voice studies for leading agencies and companies like Procter and Gamble, General Mills, Amazon, and SCJohnson.

True Reply™ is HIPAA, CCPA, COPPA, and GDPR/Schema II compliant with in-country platform options available.

Voice studies have been conducted in healthcare, consumer behavior, in-home use studies, and product testing.

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Explore market research solutions, industries, markets, and business issues covered by True Reply

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Research Resources

3 results

A Crash Course on Voice Assistants Today for Marketers & Researchers

Article

For marketers and researchers, voice assistants are the biggest opportunity for personalized engagement, brand building, and consumer empowerment that has, paradoxically, gone untouched except by the few with true vision. Understanding voice assistants, what they offer, and which best align with your marketing and/or research goals is key to making that first investment into voice assistants a success. Enjoy this three part guide!

by Jose Cotto

Read the article

What Is Survey Fraud & How Do You Spot It?

Article

Data tells us that 10% of the surveys we receive contain dishonest or false information. Not all customers fill in surveys because they want to contribute to your study. Many survey takers insert useless data, turning legitimate surveys into time-wasting endeavors. One of the more popular methods for ruining this data is survey fraud. To learn more about survey fraud, how it is done, and how to spot it, check out our guide.

by Jose Cotto

Read the article

Simple Guide To Sonic Branding In An Age Of Audio

Article

Sonic branding is becoming more important every day given the growth of voice in marketing. Companies like McDonald’s, Intel, and Disney have been using sonic branding to propel their businesses to success for many years, but with the explosion of access to voice-based, audio-first consumer devices, sonic branding is now a must-have consumer engagement strategy. Visa even spent over a year in the development of its latest sonic branding strategy: a less-than-a-second sound “to signal speed and convenience.” The process involved neuro-research, relied on focus groups spanning eight different markets, and eliminated over 200 other sounds that elicited “visceral reactions” like anger.

by Jose Cotto

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