Red Analytics

What Makes Red Analytics Different?

We help clients develop customer strategies built on profit-focused consumer choice experiments. Profit-focused means forgoing watered-down insights that don't connect to profitability of the brand. We are laser focused on profits because the most preferred features don't always lead to the most profitable outcomes.

Related Concepts:

• Conjoint Analysis
• Discrete Choice
• Choice-based Conjoint
• Product Optimization

Profit-focused Business Problems

Attribute importance and preference share are technical jargon. Features, benefits, and price are the nuts and bolts of the question. The problem, however, is how do we get the best strategy in front of decision stakeholders and help them to agree on a course of action?

How do you define Willingness-to-Pay (WTP)?

WTP has a central role in crafting enhanced business strategy. There are three distinct definitions of WTP. They vary on the dimensions of abstract vs concrete and optimal revenue vs share equilibrium. Which of the three flavors suits the needs of your strategic initiative?

Profit-focused Implication

Profit-focused means that accurately capturing price sensitivity is vital to evaluating firm outcomes. Too little price sensitivity and the analysis will suggest the highest price is optimal. Too little sensitivity and it will suggest a race to the lowest price. What causes of low price sensitivity have you considered?

Profit-focused Is a Calling

Do you have a business problem that could use a profit-focused approach?
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