Market research providers of online focus groups conducted through web broadcasting and streaming video. Locate a company offering live online transmission of focus groups, interviews, meetings and presentations from a facility to observers watching it on a computer.
Client industry / audience: Full Service,Qualitative Research,Quantitative Research
A major appliance manufacturer lacked marketplace differentiation and was looking to create an emotional consumer connection with its target market. As such, it wanted to devise a messaging strategy that would go beyond functional category benefit
Consumers are rapidly embracing technology in every facet of their lives. As a researcher, whether you consider yourself a traditionalist or technologist – no one is immune to admitting that the waters around us have grown. It is time to work in tand
Mobile market research is not a single-track path. The mobile world is where the "digital natives" who have grown up with the Internet and mobile phones, feel at home. This is reason enough for a complete industry to focus on the opportunities for mo
Both clients and researchers are skeptical about online qualitative research. However there are significant benefits to online research, and once the first online project is completed, conversion is high.
Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
When budgets are tight the need for market research does not go away. This article presents strategies for making your marketing research budget work harder for you, including virtual research strategies such as video streaming.
Webcam technology allows us to preserve that face-to-face connection with consumers. “Virtual” focus groups enable us to capture the spirit and energy of traditional focus groups without the traditional limitations.
Online qualitative methods can dramatically reduce the problems associated with recruiting and interviewing physicians. This article will focus on two primary online qualitative methods, one real time method and one asynchronous method (not real time
This newsletter article discusses a couple of the more popular types of online qualitative research techniques. The importance of understanding when these methods would be useful brand strategy tools is key to developing a stronger link between bran
How can researchers make the most of open questions, especially with the diverse capabilities of modern technology? Listen as SSI Director of Global Knowledge Pete Cape opens up the open question, including a close look at gamification’s benefits and