Product Insights, Inc.

Product Insights is a full-service marketing research and consulting firm, offering precise recruiting from our extensive Central Florida database – recruiting from the greater Orlando area as well as The Villages. We specialize in product research and new product development. Not sure what to do? We know where to start! Our facility consists of multiple viewable focus group rooms that can be set up to provide a traditional or non-traditional, cozier environment. A thorough understanding of what you need results in a personalized and unique plan utilizing the latest technologies for both qualitative and quantitative research. The way we do business results in spectacular show rates and meaningful conversations with consumers. From recruiting to data delivery, the entire process is customized to meet your business needs. Our wide range of offerings include HD video recording, live streaming, internet survey design, data collection and analysis, online or video blogging, transactional studies, segmentation analysis, concept development, and metaphoric research. Combining these approaches with classic techniques, such as focus groups, ethnographies, home-use studies, central location testing, usability studies, taste tests, sensory testing and one-on-one conversations, allows you to obtain a better understanding of your consumers and gives you the data you need to build your business.