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The Dieringer Research Group (The DRG)

Company Description

At The DRG, we believe intelligence is a powerful tool for business growth. With over 40 years of experience working with a diverse mix of industries, The DRG’s custom research solutions gather intelligence to help our clients build profitable brands, launch new products, optimize their marketing strategy, and keep their customers at the center of their organization. We help our clients identify and take action on opportunities around Customer Experience, Brand Perceptions and Reputation, Advertising Effectiveness, Product Development, Concept Testing, and Market Opportunity. The DRG is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • AMA (United States)
Company type:
  • Data Collection / Field Services
  • Full Service Market Research
  • Qualitative Research / Focus Group Facility
Telephone:
(888) 432-5220
(262) 432-5200
Fax:
(262) 432-5201
Address:
200 Bishops Way
Brookfield, Wisconsin, 53005
United States of America
Metropolitan Area:
Milwaukee (WI)
Region:
Wisconsin
Countries where research is conducted:
United States of America
see full list »

Facility Details

Images (4)

Facility Details

Location: Suburban
Building type: Office Building
Facility features: Client lounge, High-definition TV, Office services, Onsite parking, Recording - Audio, Recording - Digital, Recording - Video, Separate client entrance, Video-conferencing, Video-streaming, Wireless Internet
Travel time from airport: 24 min
Travel time from downtown: 15 min
Recruiting capabilities: All recruiting is done in-house, and we have experience recruiting both consumer and business participants. The DRG maintains a panel of local residents who have opted in to participate in research at our facility. Panel members are pre-screened by various demographic and lifestyle criteria, so we can target people more likely to qualify. We also can recruit using client and/or purchased lists.
Recruiting zipcodes/postcodes: 53005,53045,53122,53151,53226

Facility Rooms

Room types
Dimensions
Capacity
Observation capacity
Focus Group
27X17 Feet
20
18
Focus Group
25X12 Feet
14
10
One-on-One
10X9 Feet
3
4

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