Horizon Group formerly SPPG

Horizon Group formerly SPPG, is a full service market research firm is located in West Des Moines, IA. We provide clients with actionable insights into what consumers think, need and want; turning data into meaningful results that can be easily communicated and acted upon effectively to make important strategic business decisions. Horizon Group has been providing full-service, custom-designed quantitative and qualitative marketing research services ranging from questionnaire design and implementation to focus group recruitment and facility rental since 1981.

Our newly renovated state-of-the-art focus group facility offers tiered seating for observers, a client conference room, digital audio and HD video recording, transcription services, FocusVision, Samsung Smart TV and Barco Clickshare devices, a professional and responsive research staff. Convenient West Des Moines, Iowa location with free on-site parking.

Our experienced moderators conduct focus groups at our West Des Moines facility, in rural communities throughout Iowa and metropolitan centers across the country.