The APAC Region’s #1 Market Research Conference

Evolving Insights in the Age of AI

As tech reshapes how we work, insights teams are evolving from conventional research and reporting to strategic foresight. This session explores how we can upsk...

Synthetic Emotions, Real Impacts: LLM Bias & Data Futures

AI is reshaping market research—but not all AIs think alike. This session compares eight leading LLMs (ChatGPT, Claude, Gemini, and more) to reveal how emotion,...

AI Transformation for Leaders

Many senior executives feel caught between AI hype and technical complexity, knowing it's essential but struggling to grasp its strategic implications. This pre...

From Seoul to Sao Paulo How APAC Brands win Latino Consumers

Latin America should not be approached as a single, uniform market. This session examines how APAC brands can succeed with Latino consumers by aligning with loc...

A Masterclass in Radical Moderation: Moving Beyond Neutrality to Reveal Br...

Traditional qualitative research asks moderators to remain neutral—yet neutrality often produces safe, scripted answers instead of honest ones. In this session,...

The Insight Evolution: Where AI Ends and Humans Lead

Based on an industry stakeholder survey, this session reports on the opportunities and limitations of AI within consumer insight, how the industry can evolve wi...

Why Human Intelligence Will Be the Competitive Edge in an AI-Driven Market

Automation gathers and processes data at scale, and AI summarizes it in seconds. Most MR&I teams deliver information, too slowly. Discover how to avoid being re...

One-person Households are Exploding in Thailand

While Thailand is becoming a solo nation, most brands still speak to couples and families. The shift is rewriting the rules in housing, food, finance, dining, e...

The Perils of Influence

Influencer marketing has exploded - yet most Influencer content fails to capture attention, does not integrate the brand/product and is not viewed for more than...

Behavior and Ergonomics: Keys to Delighting Consumers

Ever wonder if consumers gave you their honest preference of your product? What made them like the product? Here’s a journey on some ways to capture consumers’ ...

How Spotify Uses Category Entry Points to Stay Top of Mind

Discover how Spotify and Salience Plus are mapping the moments that trigger people to engage with music and video streaming. Together we’ll show how Category En...

Who Guards Data Quality After the Researcher Signs Off?

Research feels most controlled until the questionnaire is finalized. Once fielding begins, control fragments across panels, respondents, and systems-leaving us ...

Before It Hits the Shelf:How AI Predicts Winning Pack Design

As markets move faster, this session shows how AI is turning packaging design from a creative risk into a predictive growth lever. By combining behavioral data ...

Designing Retail-Ready Brands with Shopper Insight

In today’s fast-moving retail environment, brand communication must be agile & aligned with shopper journey. We will explore how integrating shopper insights wi...

The Heart of Innovation: Why Empathy Is More Powerful Than Technology

Innovation succeeds only when it begins with empathy. In this session, Mark Sultan Gersava reveals how human-centered innovation—rooted in compassion, lived exp...

SomeBOTy to Love: New Findings on Social Relationships & AI

Australians are struggling with social connection: many find dating frustrating or intimidating, and some are now turning to AI chatbots for companionship and e...

Better Fast Than Never: How Quick Research Unlocks Momentum

Quick research empowers teams to make faster & smart decisions with enough clarity to move forward confidently. This session explores how we do it, when it work...

From Proof to Provocation: Reinventing Insights

The conventional insights compact is breaking: we provide certainty, stakeholders provide attention. But in a world where AI can generate “proof” in minutes and...

The Solo Economy: Practical Learnings to Design New Value for an Individua...

As solo households rise across Asia Pacific, independence is being redefined through technology and design that empower everyday living. This session explores h...

The $3 Trillion Switch - A Consumer Megatrend

How Sustainability Is Re-wiring Global Consumer Behaviour.  We are standing at the edge of a once-in-a-generation economic reordering - a $3 trillion global meg...

AI Research Do’s & Don’ts: How to Win in Q2, Q3, and Beyond

The gap between teams experimenting with AI and those winning with it is widening fast. Trip Gorman, Head of Growth at Listen Labs, breaks down the do’s and don...

The Human Algorithm: BI for Real-World Growth

Join us for a fireside chat with the SVP & MD of BTS Business Consulting Thailand. Explore how they pioneer human-centered Business Intelligence, transforming d...

AI Governance by Design: Build Trust in Enterprise Solutions

Discover how to build trust in enterprise AI from Day One. This session covers practical strategies, key governance components, and real-world examples to embed...

Building Brands in Emerging Markets: A Game of Scale

South Asia, with over 2 billion people, rising incomes, and aspirational consumers, is set to drive more than 35% of global demand in the next five years. In be...

How Fonterra uses Agentic AI for Insights-Driven Innovation

At a time when 40% of product launches fail due to lack of validation, how can research teams ensure their consumer and market insights are being used consisten...

Why Qual Will Be the Growth Weapon of the 2030s

Many organisations see qualitative research as slow, expensive or a “nice to have”. Yet as businesses drown in data and starve for meaning, modern qualitative r...

The Emerging Affluents: Unlocking ASEAN’s Invisible Class

Explore the rising economic force of ASEAN: The Emerging Affluents. Positioned between the wealthy and middle classes, this group is the new market game-changer...

The Crave Code: Unlocking Desire Through Texture, Taste & Truth

The future of behavioral design in food goes beyond analyzing what people do — it fulfills how they feel, biologically, emotionally, and sensorially. Through a ...

Culture + Sensory: Secrets to Irreplaceable Brand Innovation

Culture doesn’t just influence what we buy—it shapes the sensory experiences we crave. Every texture, taste, sound, and visual carries meaning, sparking emotion...

Making Research Participation Rewarding

This session explores how conversational AI can make research participation more rewarding. Small studies in Australia and Japan compare traditional surveys wit...

Asia's 50-75 Brand Opportunity: The New Contract Framework

“Silvers” and “Seniors” - dismissive labels for Asia's rising demographic. Despite their diversity, influence, and affluence, 50-75 year-olds are missing from b...

How Qual Is Coping? Learning From the Campaign for Real Qual in 2025

AI is everywhere — but most conversations focus on adoption. This session focuses on advantage. Drawing on nearly a decade of AI-driven research presentations a...

Asia Reframed: Turning Culture Into Brand Momentum

Asia is reshaping global culture through new models of aspiration, identity, creativity, and sensoriality. This session offers a Western external perspective to...

Thinking Longterm: How to Apply Foresight in APAC

A provocative session for senior leaders exploring how long-term thinking (10–30 years) can reshape strategy. Designed to challenge short-term bias and spotligh...

Recalibrating Identities: Stand Out in a Sea of Sameness

Southeast Asia's consumers are navigating global sameness and local self-expression. We are navigate a world of contradictions by embracing two opposing needs :...

How Nestlé’s Transformation Team Scales Insights

Join us as we explore how Nestlé's Business Transformation Team is transforming insight generation with Bolt Insight to keep pace with complex markets. Discover...

Coca-Cola Meets Thai Street Food Culture

What happens when a bold global idea meets the heartbeat of a local culture? Magic. In this session, Coca-Cola shares how we turn global brand sparks into local...

Seeing the Unseen: Transforming Product Testing using AI

Traditional in-home usage product tests (IHUT) don’t provide a complete picture of the total product experience – they rely on post-usage consumers’ memories to...

Orchestrating Human-AI Symphony to Rewrite Category Rules

What if your most powerful consumer insights already existed inside your organisation? This session shows how Haleon used an human-AI insight symphony to transf...

Staying True to Consumer Insights in the Age of AI

In today’s fast-moving beauty industry, speed and AI promise instant innovation, but risk distancing brands from real consumers. ParagonCorp offers a different ...