Key Themes & Sessions
Evolving Insights in the Age of AI
As tech reshapes how we work, insights teams are evolving from conventional research and reporting to strategic foresight. This session explores how we can upsk...
Isla Yu
Cathay Pacific Airways
Synthetic Emotions, Real Impacts: LLM Bias & Data Futures
AI is reshaping market research—but not all AIs think alike. This session compares eight leading LLMs (ChatGPT, Claude, Gemini, and more) to reveal how emotion,...
Cassiano Albuquerque
Cassi.ai
AI Transfornation for Leaders
Many senior executives feel caught between AI hype and technical complexity, knowing it's essential but struggling to grasp its strategic implications. This pre...
Milind Gaharwar
Mercedes Benz
Why Human Intelligence Will Be the Competitive Edge in an AI-Driven Market
Automation gathers and processes data at scale, and AI summarizes it in seconds. Most MR&I teams deliver information, too slowly. Discover how to avoid being re...
Denyse Drummond-Dunn
C3Centricity
One-person Households are Exploding in Thailand
While Thailand is becoming a solo nation, most brands still speak to couples and families. The shift is rewriting the rules in housing, food, finance, dining, e...
JEROME HERVIO
Stamina Asia
Grant Bertoli
Marketbuzzz
The Perils of Influence
Influencer marketing has exploded - yet most Influencer content fails to capture attention, does not integrate the brand/product and is not viewed for more than...
Ramanathan Vythilingam
Nanyang Business School
Behavior and Ergonomics: Keys to Delighting Consumers
Ever wonder if consumers gave you their honest preference of your product? What made them like the product? Here’s a journey on some ways to capture consumers’ ...
Albert So
Procter & Gamble
How Spotify Uses Category Entry Points to Stay Top of Mind
Discover how Spotify and Salience Plus are mapping the moments that trigger people to engage with music and video streaming. Together we’ll show how Category En...
Matt Ovington
Salience+
Jan-Paul Jeffrey
Spotify
Building Retail-Ready Brands: Integrating Shopper Insights with Creative D...
In today’s fast-moving retail environment, brand communication must be agile and aligned with the shopper journey. This session explores how integrating shopper...
Sophie Mahé
PRS IN VIVO
Humans in the Loop: Reimagining Qual Research with AI
Qualitative research is at a crossroads — deep, human-led inquiry versus fast, AI-powered DIY tools. Our session explores how “Humans in the Loop” thinking brid...
Dinesh Ramchandani
Unilever
Anshul Dhar
That Fig Tree
Better Fast Than Never: How Quick Research Unlocks Momentum
Quick research empowers teams to make faster & smart decisions with enough clarity to move forward confidently. This session explores how we do it, when it work...
Tiffany Dewi Setyaningrum
Gojek
Kambey Elisabet Ansefine
Gojek
How Fonterra uses Agentic AI for Insights-Driven Innovation
At a time when 40% of product launches fail due to lack of validation, how can research teams ensure their consumer and market insights are being used consisten...
Olaf Lenzmann
Market Logic Software
Tim Opie
Fonterra
AI Research Do’s & Don’ts: How to Win in Q2, Q3, and Beyond
The gap between teams experimenting with AI and those winning with it is widening fast. Trip Gorman, Head of Growth at Listen Labs, breaks down the do’s and don...
Trip Gorman
Listen Labs
Culture + Sensory: Secrets to Irreplaceable Brand Innovation
Culture doesn’t just influence what we buy—it shapes the sensory experiences we crave. Every texture, taste, sound, and visual carries meaning, sparking emotion...
Harshita Mullick
Huxly By MMR
Coco Wu
Huxly by MMR
The Crave Code: Unlocking Desire Through Texture, Taste & Truth
The future of behavioral design in food goes beyond analyzing what people do — it fulfills how they feel, biologically, emotionally, and sensorially. Through a ...
KONSTANTINOS PANTIDOS
BRAND AVIATORS
Making Research Participation Rewarding
This session explores how conversational AI can make research participation more rewarding. Small studies in Australia and Japan compare traditional surveys wit...
Frank Kelly
Virtual Incentives
Asia's 50-75 Brand Opportunity: The New Contract Framework
“Silvers” and “Seniors” - dismissive labels for Asia's rising demographic. Despite their diversity, influence, and affluence, 50-75 year-olds are missing from b...
Drago Djourov
DD
Scott Percival
Lore Consulting
Building Brands in Emerging Markets: A Game of Scale
South Asia, with over 2 billion people, rising incomes, and aspirational consumers, is set to drive more than 35% of global demand in the next five years. In be...
Shiyan Jayaweera
Hemas Consumer Brands
Thinking Longterm: How to Apply Foresight in APAC
A provocative session for senior leaders exploring how long-term thinking (10–30 years) can reshape strategy. Designed to challenge short-term bias and spotligh...
Jo Lepore
Dig Insights
Coca-Cola Meets Thai Street Food Culture
What happens when a bold global idea meets the heartbeat of a local culture? Magic. In this session, Coca-Cola shares how we turn global brand sparks into local...
Komkrib Chokchaikatanyu
The Coca-Cola Company
Evolving Insights in the Age of AI
As tech reshapes how we work, insights teams are evolving from conventional research and reporting to strategic foresight. This session explores how we can upsk...
Isla Yu
Cathay Pacific Airways
Synthetic Emotions, Real Impacts: LLM Bias & Data Futures
AI is reshaping market research—but not all AIs think alike. This session compares eight leading LLMs (ChatGPT, Claude, Gemini, and more) to reveal how emotion,...
Cassiano Albuquerque
Cassi.ai
AI Transfornation for Leaders
Many senior executives feel caught between AI hype and technical complexity, knowing it's essential but struggling to grasp its strategic implications. This pre...
Milind Gaharwar
Mercedes Benz
Why Human Intelligence Will Be the Competitive Edge in an AI-Driven Market
Automation gathers and processes data at scale, and AI summarizes it in seconds. Most MR&I teams deliver information, too slowly. Discover how to avoid being re...
Denyse Drummond-Dunn
C3Centricity
One-person Households are Exploding in Thailand
While Thailand is becoming a solo nation, most brands still speak to couples and families. The shift is rewriting the rules in housing, food, finance, dining, e...
JEROME HERVIO
Stamina Asia
Grant Bertoli
Marketbuzzz
The Perils of Influence
Influencer marketing has exploded - yet most Influencer content fails to capture attention, does not integrate the brand/product and is not viewed for more than...
Ramanathan Vythilingam
Nanyang Business School
Behavior and Ergonomics: Keys to Delighting Consumers
Ever wonder if consumers gave you their honest preference of your product? What made them like the product? Here’s a journey on some ways to capture consumers’ ...
Albert So
Procter & Gamble
How Spotify Uses Category Entry Points to Stay Top of Mind
Discover how Spotify and Salience Plus are mapping the moments that trigger people to engage with music and video streaming. Together we’ll show how Category En...
Matt Ovington
Salience+
Jan-Paul Jeffrey
Spotify
Building Retail-Ready Brands: Integrating Shopper Insights with Creative D...
In today’s fast-moving retail environment, brand communication must be agile and aligned with the shopper journey. This session explores how integrating shopper...
Sophie Mahé
PRS IN VIVO
Humans in the Loop: Reimagining Qual Research with AI
Qualitative research is at a crossroads — deep, human-led inquiry versus fast, AI-powered DIY tools. Our session explores how “Humans in the Loop” thinking brid...
Dinesh Ramchandani
Unilever
Anshul Dhar
That Fig Tree
Better Fast Than Never: How Quick Research Unlocks Momentum
Quick research empowers teams to make faster & smart decisions with enough clarity to move forward confidently. This session explores how we do it, when it work...
Tiffany Dewi Setyaningrum
Gojek
Kambey Elisabet Ansefine
Gojek
How Fonterra uses Agentic AI for Insights-Driven Innovation
At a time when 40% of product launches fail due to lack of validation, how can research teams ensure their consumer and market insights are being used consisten...
Olaf Lenzmann
Market Logic Software
Tim Opie
Fonterra
AI Research Do’s & Don’ts: How to Win in Q2, Q3, and Beyond
The gap between teams experimenting with AI and those winning with it is widening fast. Trip Gorman, Head of Growth at Listen Labs, breaks down the do’s and don...
Trip Gorman
Listen Labs
Culture + Sensory: Secrets to Irreplaceable Brand Innovation
Culture doesn’t just influence what we buy—it shapes the sensory experiences we crave. Every texture, taste, sound, and visual carries meaning, sparking emotion...
Harshita Mullick
Huxly By MMR
Coco Wu
Huxly by MMR
The Crave Code: Unlocking Desire Through Texture, Taste & Truth
The future of behavioral design in food goes beyond analyzing what people do — it fulfills how they feel, biologically, emotionally, and sensorially. Through a ...
KONSTANTINOS PANTIDOS
BRAND AVIATORS
Making Research Participation Rewarding
This session explores how conversational AI can make research participation more rewarding. Small studies in Australia and Japan compare traditional surveys wit...
Frank Kelly
Virtual Incentives
Asia's 50-75 Brand Opportunity: The New Contract Framework
“Silvers” and “Seniors” - dismissive labels for Asia's rising demographic. Despite their diversity, influence, and affluence, 50-75 year-olds are missing from b...
Drago Djourov
DD
Scott Percival
Lore Consulting
Building Brands in Emerging Markets: A Game of Scale
South Asia, with over 2 billion people, rising incomes, and aspirational consumers, is set to drive more than 35% of global demand in the next five years. In be...
Shiyan Jayaweera
Hemas Consumer Brands
Thinking Longterm: How to Apply Foresight in APAC
A provocative session for senior leaders exploring how long-term thinking (10–30 years) can reshape strategy. Designed to challenge short-term bias and spotligh...
Jo Lepore
Dig Insights
Coca-Cola Meets Thai Street Food Culture
What happens when a bold global idea meets the heartbeat of a local culture? Magic. In this session, Coca-Cola shares how we turn global brand sparks into local...
Komkrib Chokchaikatanyu
The Coca-Cola Company
Reasons to Attend
Why Attend?
Learn about emerging technologies, methodologies, and tools redefining the boundaries of market research and setting new industry standards.
Connect with hundreds of the brightest minds across Asia Pacific, leaders, innovators, and disruptors who are shaping the insights community.
Gain practical strategies and forward-looking approaches that empower your career and help your business thrive in a data-driven, insights-first world.
What You’ll Experience
AI-powered solutions for research and decision-making
Fresh perspectives on the intersection of technology and human behaviour.
Real-world case studies showing how insights translate into impact
Interactive sessions and hands-on demonstrations
Who Should Attend?
Insights & Market Research Leaders
Brand & Marketing Professionals
Product Managers & Strategists
Data Scientists & Analysts
Anyone eager to push the boundaries of innovation in research
What Challenges will IIEX APAC 2026 help You Solve?
Every attendee comes with unique goals, but the themes are clear: IIEX APAC is where professionals find solutions to the industry’s most pressing challenges.
Discover the IIEX APAC Community
At IIEX APAC, you’ll join a vibrant mix of innovators, researchers, and strategists who are shaping the future of insights across the Asia Pacific region
This is more than just a conference, it’s a hub where new ideas spark, lasting partnerships form, and the next generation of industry leaders rise.
satisfied
of past attendees were highly satisfied with the content and speakers.
recommend
said they would strongly recommend IIEX to a colleague.
strategic
applied takeaways to influence real-world strategic decisions.
At IIEX APAC you’ll meet
IIEX Asia Pacific 2025 Experience
IIEX Asia Pacific 2025 Community
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What our partners say
“
The event ran beautifully, the energy was pumping, the presentations were high quality and the Greenbook team on the ground were fantastic. We loved being a part of it.
“
I have been lucky enough to attend IIEX both in North America and Asia Pacific over the years and I always learn something as it’s usually the biggest ResTech show and tell around. With the pace of change picking up it is an excellent way to keep current.
“
[IIEX APAC] was a great platform for industry players in showcasing their capabilities and insights with the ever-changing trends in market research. It was brimming with opportunities to connect with partners and organizations and how to support efforts in gathering better data and translating those to even better strategies.
“
It was wonderful meeting and networking with the best research minds at this event. So excited to be part of this market research industry forum that has evolved from a traditional feedback mechanism to new age technology and innovative solutions.
“
I attended my very first Greenbook IIEX APAC event, one of the largest and most prestigious consumer insights events in the world. I had the opportunity to connect with insights leaders from some of the world's most dynamic brands such as Unilever, Google, The HEINEKEN Company, Meta, foodpanda, and Grab. It was a fantastic learning experience, and I left feeling inspired and energized.
For suppliers
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for an upcoming virtual or in-person IIEX event.
2026 Title Sponsor
IIEX Asia Pacific is supported by some of the most innovative insights & analytics companies, including our title sponsor, Bolt Insight.
