IIEX Asia Pacific 2026
The Experience, in Review
Watch the Highlights
What IIEX Asia Pacific 2026 Was Really About
Human Intelligence in the Age of AI
AI was everywhere this year, but the strongest message wasn’t about replacement. It was about the value of human judgment, empathy, intuition, and strategic thinking in a world where automation can generate answers quickly but people still define what matters most.
Better Research by Design
Several sessions focused on improving the research experience itself—from conversational AI and AI moderation to faster studies and stronger participation design. The takeaway: better-designed research can boost engagement, improve quality, and make people feel like contributors, not just respondents.
Culture as a Competitive Advantage
Across the program, culture showed up as more than context—it became strategy. Speakers explored how local rituals, sensory cues, identity, and cultural nuance can help brands create work that feels more relevant, more distinctive, and harder to replace.
New Consumer Realities
From solo households and aging populations to emerging affluence and shifting identity, this year’s sessions reflected a region in transition. Brands were challenged to move beyond outdated assumptions and design for the real lives, values, and ambitions shaping Asia Pacific now.
Innovation with Speed and Substance
Faster decision-making was a major theme, but not at the expense of rigor. Sessions on quick research, predictive pack testing, foresight, and agile insight generation showed how teams can move with more confidence when speed is paired with clear strategy and sound fundamentals.
Trust, Responsibility, and What Comes Next
As AI adoption accelerates, questions of trust, governance, bias, and long-term value moved to the forefront. Speakers pushed the conversation beyond hype, focusing on responsible systems, better guardrails, and how the insights industry can evolve with credibility intact.
Most Talked-About Topics
50
Sessions
62
Speakers
321
Registrants
286
Attendees
IIEX Asia Pacific 2026
Market Research Suppliers
They connected with decision-makers seeking innovative insight solutions, showcased their offerings, and formed valuable partnerships across the region.
Brand Leaders
They explored fast-evolving consumer trends and discovered new technologies and strategies to engage diverse APAC audiences.
Marketing Leaders
They walked away with practical ways to integrate AI, automation, and immersive tools into their strategies while addressing localization challenges.
Tech Startup Founders
They met investors, collaborators, and clients ready to help scale their innovations in consumer insights and research tech.
Data Analysts
They gained exposure to cutting-edge methodologies and tools that transformed raw data into high-impact business insights.
Our Global Reach
Attendees joined us from 20+ countries, including:
Sponsors in 2026
What attendees say about their experience
Grateful to have been a part of IIEX APAC by Greenbook in Bangkok, Thailand. It was a great opportunity to connect with industry veterans and meet friends we've previously interacted with only through emails and phone calls. The event provided valuable networking opportunities and insights into emerging trends and opportunities. Thankyou Gaurav Agarwal Geetu Malik Puneet Choudhry for giving this opportunity to be a part of such a great conference.
Key Takeaways:
• AI is a game changer.
• New tools help to gain better insight at faster pace.
• Innovations.
• Consumer Behaviour and market trends.
Another incredible IIEX APAC event has come to an end, and the nostalgia is already setting in. Each year, the conference has shown remarkable growth, and this year was no exception, with engagement soaring right from the moment of Day 1 registration. The dedication and hard work of the Greenbook teams truly shone through, making this event an outstanding success. I am sincerely grateful for the enriching experience and the opportunity to be a part of this journey.
Market research, incredible people, and a city full of life. What a trip! 🇹🇭
From the buzz of IIEX Asia Pacific to the energy of the city, this trip was one to remember. Being surrounded by brilliant minds in market research, exchanging insights, and seeing how our industry continues to evolve was truly inspiring.
One of the highlights? The success of our Romanian brandy bottles! 🥃 They were an absolute hit at the event, sparking conversations, smiles, and maybe even a few new traditions. Safe to say, we’ll be bringing them to the next conference!
💡 Lies, Damn Lies, and Product Reviews, our research on consumer trust in online reviews, also got amazing engagement. Seeing how much this topic resonated with professionals from across industries reinforced just how critical digital trust is today.
Beyond the conference, walking around Bangkok, soaking in the vibe, the lights, the atmosphere, it was an incredible experience. This city has a way of making you feel both energized and in awe at the same time.
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IIEX Asia Pacific