IIEX Asia Pacific 2025
The Experience, in Review
Watch the Highlights
What IIEX Asia Pacific 2025 Was Really About
AI with Empathy
Discussions went beyond automation - highlighting how AI can enhance, not replace, human understanding. Speakers explored how to build ethical, emotionally intelligent AI that reflects local cultures and human nuance.
Tech Nostalgia
In a surprising twist, nostalgia emerged as a powerful theme. From retro gaming to vintage design, innovators showed how emotional memory and familiar cues can drive brand loyalty in the digital age.
Consumer-Centric Design
A strong focus on designing with, not just for, people. Brands showcased how they're embedding empathy, inclusion, and local insight into every stage of product and experience development.
Creative Intelligence
The intersection of data and imagination was on full display. Attendees explored how to blend quant and qual, analytics and storytelling, logic and intuition to shape resonant brand experiences.
Scaling What Matters
While bold ideas made waves, the spotlight was also on sustainable impact—how to scale purpose-driven innovation in ways that serve people, planet, and profit alike.
Most Talked-About Topics
300
attendees
43
sessions
10,395
contact exchanges
IIEX Asia Pacific 2025
Market Research Suppliers
They connected with decision-makers seeking innovative insight solutions, showcased their offerings, and formed valuable partnerships across the region.
Brand Leaders
They explored fast-evolving consumer trends and discovered new technologies and strategies to engage diverse APAC audiences.
Marketing Leaders
They walked away with practical ways to integrate AI, automation, and immersive tools into their strategies while addressing localization challenges.
Tech Startup Founders
They met investors, collaborators, and clients ready to help scale their innovations in consumer insights and research tech.
Data Analysts
They gained exposure to cutting-edge methodologies and tools that transformed raw data into high-impact business insights.
Our Global Reach
Attendees joined us from 20+ countries, including:
What attendees say about their experience
Grateful to have been a part of IIEX APAC by Greenbook in Bangkok, Thailand. It was a great opportunity to connect with industry veterans and meet friends we've previously interacted with only through emails and phone calls. The event provided valuable networking opportunities and insights into emerging trends and opportunities. Thankyou Gaurav Agarwal Geetu Malik Puneet Choudhry for giving this opportunity to be a part of such a great conference.
Key Takeaways:
• AI is a game changer.
• New tools help to gain better insight at faster pace.
• Innovations.
• Consumer Behaviour and market trends.
Another incredible IIEX APAC event has come to an end, and the nostalgia is already setting in. Each year, the conference has shown remarkable growth, and this year was no exception, with engagement soaring right from the moment of Day 1 registration. The dedication and hard work of the Greenbook teams truly shone through, making this event an outstanding success. I am sincerely grateful for the enriching experience and the opportunity to be a part of this journey.
Market research, incredible people, and a city full of life. What a trip! 🇹🇭
From the buzz of IIEX Asia Pacific to the energy of the city, this trip was one to remember. Being surrounded by brilliant minds in market research, exchanging insights, and seeing how our industry continues to evolve was truly inspiring.
One of the highlights? The success of our Romanian brandy bottles! 🥃 They were an absolute hit at the event, sparking conversations, smiles, and maybe even a few new traditions. Safe to say, we’ll be bringing them to the next conference!
💡 Lies, Damn Lies, and Product Reviews, our research on consumer trust in online reviews, also got amazing engagement. Seeing how much this topic resonated with professionals from across industries reinforced just how critical digital trust is today.
Beyond the conference, walking around Bangkok, soaking in the vibe, the lights, the atmosphere, it was an incredible experience. This city has a way of making you feel both energized and in awe at the same time.
Stay in the Loop for 2026 -
IIEX Asia Pacific
Registration is now open!
Secure your spot for IIEX Asia Pacific 2026 and join the region’s boldest thinkers in insights, strategy, and innovation.
If you loved this year’s event, you won’t want to miss what’s coming next.
Register now