Reasons to Attend
Who should Attend:
Brand-side Business Leaders
Brand-side Insights Professionals
Supplier-side Business Leaders
Supplier-side Insights Professionals
Marketing Professionals
Product Managers
Insights Startup Teams
What You’ll Explore:
Emerging themes such as Sample Quality: how to deal with diminishing sample quality.
Behavioural Economics: when predictions don’t match reality.
The Case for Insights: making the business case for investing in insights.
CX & UX Research: new methods enabling a key competitive advantage.
Mining Unstructured Data: as a complement to primary research.
AI & Data Collection: how AI improves data collection and fights fraud.
Automation & DIY: improved performance and expanded capabilities.
AI Ethics &-Governance: how far to push, how much to limit.
And many more: the programme offers 130+ sessions.
Why It Matters:
It’s a unique convergence of research, analytics and insights professionals focused on innovation, enabling you to get ahead of the curve in a rapidly evolving industry.
It provides tangible take-aways: the site reports strong attendee satisfaction and real usage of conference take-aways to influence strategic decisions.
It offers direct linkages between insight functions and business strategy: helping you build the business case for insights, justify investment, and integrate insights into broader organisational priorities.
For suppliers and service providers, it offers access to brand-side decision makers, new leads, thought leadership and visibility in the insights ecosystem.
Discover the IIEX North America Community
At IIEX North America, you’ll join the world’s most forward-thinking insights professionals, researchers, marketers, data scientists, and innovators who are redefining how brands understand people and drive growth across industries.
You’ll experience technologies already transforming the industry, get acquainted with real-world case studies and connect through powerful networking moments IIEX North America is where bold ideas take center stage, partnerships ignite, and the future of market research comes to life.
of attendees were HIGHLY SATISFIED
with speakers
of attendees would STRONGLY RECOMMEND IIEX to a colleague
of attendees used IIEX takeaways to INFLUENCE STRATEGIC DECISIONS
1,054
attendees
131
sessions
17,395
contact exchanges
20+
countries represented
More Than a Conference.
A Working Community
IIEX North America 2025 Experience
At IIEX North America, ideas move fast and connections feel real. You’ll see the newest technologies in action, hear stories from people who are changing how insights work, and walk away inspired to do things differently. It’s not just another event it’s where the future of research comes to life.
IIEX North America 2025 Community
The IIEX North America community is built on curiosity and collaboration. It’s a place for people who ask bold questions, share what works, and push each other to think bigger. Whether you’re new to the industry or shaping its next chapter, you’ll find your people here.
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What our attendees say
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You often worry in a sales role if you are just a part of a transaction or if there are genuine connections. THANK YOU for reaffirming that while this is our career, we are building bonds and relationships that transcend research and insights.
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Checking off my bucket list… my first ever insights conference! IIEX NA was a phenomenal learning experience that exceeded expectations of both content and community.
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[Greenbook’s IIEX Team] put together one of the best conferences I’ve been to in my career!
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IIEX is a great event for gaining exposure to new players and startups in the res-tech ecosystem, interesting use cases where business challenges and methods come together in the form of solutions, and having the opportunity to network with some of the best minds in our industry.
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What I love most about IIEX is the energy! You really feel like you’re immersed in the beating heart of insights.
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The content at IIEX was outstanding and timely. The connections and time spent with fellow researchers was second to none.
For suppliers
Grow your business with IIEX:
Explore sponsorship and exhibitor
opportunities
Expand your audience reach, generate new leads, and demonstrate
your thought leadership by partnering with Greenbook
for an upcoming virtual or in-person IIEX event.