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North America’s #1 Insights Conference

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Featured Speakers in 2026

Mark Hardy

Head of Walmart Data Ventures

Walmart

Jess Vande Werken

Head of Design Research & Strategy

Rivian

Jennifer Matus

Sr. Manager, Market Insights

Docusign

David Iudica

Head of Global Measurement & Insights Analytics

Uber

Melissa Garvy

Director, Consumer Insights

Olipop

Aaron Bisman

SVP, Head of Marketing

Sesame Workshop

Mark Hardy

Head of Walmart Data Ventures

Walmart

Jess Vande Werken

Head of Design Research & Strategy

Rivian

Jennifer Matus

Sr. Manager, Market Insights

Docusign

David Iudica

Head of Global Measurement & Insights Analytics

Uber

Melissa Garvy

Director, Consumer Insights

Olipop

Aaron Bisman

SVP, Head of Marketing

Sesame Workshop

Show all speakers

Reasons to Attend

Who should Attend:

Brand-side Business Leaders
Brand-side Insights Professionals
Supplier-side Business Leaders
Supplier-side Insights Professionals
Marketing Professionals
Product Managers
Insights Startup Teams

What You’ll Explore:

Emerging themes such as Sample Quality: how to deal with diminishing sample quality.
Behavioural Economics: when predictions don’t match reality.
The Case for Insights: making the business case for investing in insights.
CX & UX Research: new methods enabling a key competitive advantage.
Mining Unstructured Data: as a complement to primary research.
AI & Data Collection: how AI improves data collection and fights fraud.
Automation & DIY: improved performance and expanded capabilities.
AI Ethics &-Governance: how far to push, how much to limit.
And many more: the programme offers 130+ sessions.

Why It Matters:

It’s a unique convergence of research, analytics and insights professionals focused on innovation, enabling you to get ahead of the curve in a rapidly evolving industry.
It provides tangible take-aways: the site reports strong attendee satisfaction and real usage of conference take-aways to influence strategic decisions.
It offers direct linkages between insight functions and business strategy: helping you build the business case for insights, justify investment, and integrate insights into broader organisational priorities.
For suppliers and service providers, it offers access to brand-side decision makers, new leads, thought leadership and visibility in the insights ecosystem.

Discover the IIEX North America Community

At IIEX North America, you’ll join the world’s most forward-thinking insights professionals, researchers, marketers, data scientists, and innovators who are redefining how brands understand people and drive growth across industries.

You’ll experience technologies already transforming the industry, get acquainted with real-world case studies and connect through powerful networking moments IIEX North America is where bold ideas take center stage, partnerships ignite, and the future of market research comes to life.

of attendees were HIGHLY SATISFIED
with speakers

of attendees would STRONGLY RECOMMEND IIEX to a colleague

of attendees used IIEX takeaways to INFLUENCE STRATEGIC DECISIONS

1,054

attendees

131

sessions

17,395

contact exchanges

20+

countries represented

More Than a Conference.
A Working Community

IIEX North America Experience

At IIEX North America, ideas move fast and connections feel real. You’ll see the newest technologies in action, hear stories from people who are changing how insights work, and walk away inspired to do things differently. It’s not just another event it’s where the future of research comes to life.

IIEX North America Community

The IIEX North America community is built on curiosity and collaboration. It’s a place for people who ask bold questions, share what works, and push each other to think bigger. Whether you’re new to the industry or shaping its next chapter, you’ll find your people here.

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What our attendees say

You often worry in a sales role if you are just a part of a transaction or if there are genuine connections. THANK YOU for reaffirming that while this is our career, we are building bonds and relationships that transcend research and insights.

AJ Keirans

Founder, Good Human Partners

Checking off my bucket list… my first ever insights conference! IIEX NA was a phenomenal learning experience that exceeded expectations of both content and community.

Julia Isaacs

Junior Strategist, KNow Research

[Greenbook’s IIEX Team] put together one of the best conferences I’ve been to in my career!

Kerry Hecht

Founder & CEO, 10K Humans

IIEX North America always provides a great opportunity to see the latest technology and approaches in market research. If you are focused on where the future of the industry is going, this is the place to find out.

Kelsey Saulsbury

Associate Dir. Market Research & Pricing, Johnson & Johnson

IIEX is a great event for gaining exposure to new players and startups in the res-tech ecosystem, interesting use cases where business challenges and methods come together in the form of solutions, and having the opportunity to network with some of the best minds in our industry.

Richard Scionti

VP Product Development & Innovation, Chadwick Martin Bailey

What I love most about IIEX is the energy! You really feel like you’re immersed in the beating heart of insights.

William Gibson

Customer & Client Insights Manager, Cadillac Fairview

The content at IIEX was outstanding and timely. The connections and time spent with fellow researchers was second to none.

Matt Valle

Vice President, MarketVision Research

[IIEX North America] is the only event I’ve ever been to where one moment you’re taking part in a killer roundtable with the best minds in business before find yourself rocking out at a punk show. I’m already looking forward to next year.

Daniel Berkal

SVP Research, The Palmerston Group

For suppliers

Grow your business with IIEX:
Explore sponsorship and exhibitor
opportunities

Explore sponsorship and exhibitor opportunities. Expand your audience reach and demonstrate your thought leadership by partnering with Greenbook for an upcoming virtual or in-person IIEX event.

2027 Title Sponsor

IIEX North America is supported by some of the most innovative insights & analytics companies, including our title sponsor The Logit Group.

2027 Title Sponsor