North America’s #1 Insights Conference

$37B Market, One Miss: Video Found True Sauce Needs

The sauce industry innovates on flavor. For Winland Foods analyzed over 40k+ consumer videos and discovered the real drivers of satisfaction and dissatisfaction...

From Signals to Strategy: Building the Future of Innovation

True innovation starts with early cultural signals hidden in everyday conversation. This session explores how insights and R&D leaders can use cultural foresigh...

The $100B Delivery Funnel: How Uber Eats Shapes Choice

Decoding the modern path to purchase requires new tools & approaches. In a multimodal study with Uber Eats, Alter Agents combined large-scale quant with mobile ...

Collaborative Intelligence: The Research Future at Eli Lilly

In an era of AI experimentation and uneven ROI, Lilly’s research innovators and IA Collaborative built one of the company’s most impactful AI platforms — an AI ...

The Future of Insights: Change Management

As AI hits I&A, the competitive advantage for I&A will no longer be generating business-driving insights—it will be driving sustainable change. The next era ask...

Embracing a Hybrid Future: Save Research a Seat at the Table

As budgets tighten and AI accelerates product cycles, the insights industry faces a crisis: evolve or be bypassed.  Digital twins and synthetic audiences offer ...

Applying Global Segmentation to Combat Modern Slavery

Can audience segmentation change the course of history? We share key findings from an 8-country segmentation with International Justice Mission, a global organi...

Vision Models is Market Research: Closing the Say–do Gap

The oldest problem in market research is the say-do gap. For forty years we have patched it with better survey design, better incentives, and longer diaries. No...

Skin in the Game: How Ducati Used Prelaunch to Learn Signals

Ducati prelaunched the Desmo and asked riders to put down a refundable deposit, separating real intent from casual hype. Then we listened closely to those who c...

BEYOND AI - Pioneering The Post-AI Revolution

We report how worlds largest sports association double engagement with a method that multiplies growth impact of AI Key Takeaways: 1. AI only generates growth ...

Shaping the Future of Insights in LATAM: Learning from 2026 Future List Ho...

Join three of Greenbook’s 2026 Future List Honorees from LATAM for a conversation on the future of insights leadership across the region. As rising voices in th...

What Clients Want

Back, by popular demand! This panel of clients is an unfiltered conversation about what it takes to build partnerships that last. Expect candid views on client ...

The Research Platform Your Team Never Opens

Most insights platforms assume the same workflow: log in, click through, export. We built one. It worked. Nobody opened it. In this talk, we'll share the patter...

Mapping the Fitness Journey with AI-Powered Conversations

Prospects, active members, churned customers — they each have a story to tell. Solidcore VP of Strategy & Insights Gillian Almeida joins Strella COO Priya Krish...

Building a Hybrid Research Stack to Keep Humans at the Core

In today’s crowded “better-for-you” beverage landscape, innovation often outpaces consumer relevance. This session examines how Edelman, in partnership with Rem...

Demo: Behavioral Database to AI Modeling: Predicting Winning Pack

This session will highlight how AI has the power to predict the sales impact of pack designs before launch. Behaviorally and Nestlé demonstrate how linking the ...

How Crunchy Hydration Found a Hit Flavor with MaxDiff + TURF

When Crunchy Hydration CEO and Founder Megan Riggs was urged to change flavors, can designs, and benefit claims just months after a major redesign, she hesitate...

Synthetic Personas at Scale: Supercharging Innovation

Synthetic personas are disrupting the insights industry and accelerating decision making.  Toluna, Haleon, and Takasago will reveal how AI-generated quant respo...

Convenience: The Architecture of Ease

The Lovechild of Empathy and Accessibility, Convenience is the gift of mental space in a crowded world. Brands focused on satisfying experiences bring an ease t...

"All in" on Protein Chips

Protein is everywhere, but winning isn't. Whether you're eating protein, selling protein, or just trying to figure out why everything suddenly has protein in it...

$1.4T in Buying Power: LGBTQ+ Audiences Brands Can’t Ignore

As LGBTQ+ rights face growing cultural & political challenges, brands face real risk & opportunity with a community holding $1.4T in buying power. Ignoring this...

Demo: The Human Edge: Do More Qual, Do It Better

In a market full of AI moderated solutions, foundational research that actually moves businesses forward is still deeply human, and what determines which brands...

Battling Bias to Produce More Authentic Insights

We often fix consumer bias but forget our own. This quick, engaging talk reveals how our brains secretly shape what we “see” in the data - from confirmation bia...

Creating an Active Intelligence System: Hormel’s AI Playbook

Join Hormel’s Dave Anderko and Market Logic’s Joseph Rini for a discussion on how Hormel is reshaping their consumer insights’ function. From interacting with s...

If It Didn't Sell, Did the Insight Fail? Understanding the Retailers POV o...

Most CPG innovation is validated through the lens of insights teams—but it succeeds or fails through the reality of retailers. This session reframes innovation ...

Cracking the Code: AI Powered Open-End Analysis

This session offers a behind-the-scenes look at how we built AI-powered open-end coding tools at Amazon - covering what worked, what didn't, and the two-pronged...

Turning Insight Into Brand Growth: Learning from 2026 Future List Honorees

Join two of Greenbook’s 2026 Future List Honorees for a conversation on what it really means to be insight-led when it comes to brand growth. As rising leaders ...

Demo: Building Quality Panels for the AI Research Era

Your insights get smarter with every conversation, shouldn't your panel? Join us for a conversation about how AI is transforming not just interviews, but recrui...

Where You End Up Depends On Where You Start!

Over 90% of new customer products, services, and experiences fail. Why? Because firms only use the customer for passive reaction.  But what if you flipped the s...

Qual at Quant Scale: Why not do 100-person Focus Groups?

Focus groups deliver deep insights—but scaling them has always been impossible. Until now. Discover how AI transforms large-group research, enabling collection ...

The Answer Isn't Better Questions. It's Better Observation.

The next breakthrough in insights won't come from a new tool - it'll come from a new method. Join us to explore why traditional research is becoming a liability...

AI Localization in MR: Evolution and Applications

This presentation explores how AI localization has evolved from basic translation tools into sophisticated cultural intelligence systems that are revolutionizin...

The Modern Value Equation: Loyalty, Trade-offs, and Trust

In uncertain economic times, brands and retailers face mounting pressure to compete on price — but shoppers tell a more complex story. Drawing on new research f...

Go Outside. Come Back Better.

In our fast-moving, AI-powered industry, the human instincts behind great research are at risk. As speed and automation increase, depth, judgment, and intention...

Demo: The AI Idea Flood – A Practical Demo for Front-End Innovation

AI can generate more ideas than teams can evaluate. The real challenge isn’t ideation—it’s deciding what’s worth pursuing. In this live demo, we’ll demonstrate ...

New Signals, New Standards: The Future of Measured Media

Measurement determines what gets valued, optimized, and scaled. In this session, Jim Ballas from Magellan AI and Brent Lightfoot from iHeartMedia show how new m...

Stop Delivering Data. Start Driving Product Strategy.

Learn the research framework Docusign’s market strategy and monetization team uses to answer product’s questions and drive decision-making. By correctly definin...

From Researcher to Decision Architect: Building the Team and Tech for Cont...

The project-based research model isn't just slow—it's structurally mismatched to how organizations make decisions. Qualtrics market research COE leaders Ellen H...

Demo: How AI Can Make Qualitative Research More Human

As traditional in-person qualitative methods remain largely unchanged and AI-driven approaches risk stripping away humanity, McCormick and Finch Brands explored...

The Science of Inspiration: A New Competitive Advantage

The future of competitive advantage lies in moving from manipulating consumers to inspiring them through emotional resonance. Brands in low emotional-involvemen...

Research as Play: Unlocking Human Truths Through Immersion

What if deeper consumer understanding wasn't AI’s take on open-ended questions — it was a superhero secret lair? Inspired by a grandparent “getting on the carpe...

Frontier Innovations with Generation1.ca’s Immigrant Nations

What if the next trillion-dollar advantage isn’t AI, but global talent hiding in plain sight? Frontier Innovations reveals how runway conversations, boardrooms,...