

2026 Session Highlights
Karen Lynch
Margaret Mariani
Behavioral Science
Emotional Engagement
Manufacturing/Durables & Auto
Plenary
The Research Blind Spot: Humans are Irrational
Humans are irrational. Yet we research them as if they're not. The insights industry excels at measuring functional performance while missing the emotional driv...
Karen Lynch
Margaret Mariani
AI & Research Workflows
Research Technology (ResTech)
Plenary
Breakthrough or Breakdown: What the Next Generation of Research Actually L...
AI is reshaping research, but not every change is an improvement. Some approaches are creating real breakthroughs in speed, quality, and scale. Others are creat...
Karen Lynch
Margaret Mariani
Media
Marketing & Advertising
Plenary
From Ballpark to Battle for Attention: How the Toronto Blue Jays Are Compe...
In today’s attention economy, sports teams compete not only with each other but with every form of entertainment. In this fireside chat, the Toronto Blue Jays s...
Sequoyah Glenn
AI & Research Workflows
Tech & Software Companies
Media
Marketing & Advertising
Creative Uses of AI to Accelerate Message Testing Research Workflows
Marketing teams rely on message testing to make critical decisions on strategy and resources. We will present a case study of how our team transformed our messa...
Sequoyah Glenn
AI & Research Workflows
AI in Qual & Quant
Innovation & Product Development
Tech & Software Companies
How Calendly Turns Insights into Breakthroughs with Listen
Research teams are expected to answer more business questions today than ever before, but few have found a way to do it without sacrificing quality. In this ses...
Danielle Gates
CPG/Food & Beverage
Innovation & Product Development
Marketing & Advertising
$37B Market, One Miss: Video Found True Sauce Needs
The sauce industry innovates on flavor. For Winland Foods analyzed over 40k+ consumer videos and discovered the real drivers of satisfaction and dissatisfaction...
Kai Fuentes
AI in Qual & Quant
CPG/Food & Beverage
Customer Journey Mapping
Redefining Pouches - How Nestlé Uses AI-led Research & Insights to Capture...
Nestlé Nutrition set out to redefine the shelf-stable applesauce & smoothie pouch category after recognizing the opportunity to bring in a new set of consumers ...
Roben Allong
AI & Research Workflows
Qualitative Research
Tech & Software Companies
Fireside Chat
How AI Can Scale Research Without Losing Its Soul
AI is rewriting the rules of qualitative research, but it isn't replacing what makes the craft valuable. Prayag Narula and Maryam Maleki, Ph.D., will reveal how...
Stephanie Vincent
AI & Research Workflows
Augmented Decision-Making
Research Technology (ResTech)
The Research Platform Your Team Never Opens
Most insights platforms assume the same workflow: log in, click through, export. We built one. It worked. Nobody opened it. In this talk, we'll share the patter...
Priscilla McKinney
Behavioral Science
Media
Marketing & Advertising
Snack versus Savour – The Neuroscience of How Content Format (Snack Conten...
As audiences increasingly “snack” on short form content, what do we lose when iconic scenes are consumed out of narrative context? This neuroscience-led study, ...
Stephanie Vincent
AI in Qual & Quant
Customer Experience (CX)
Customer Journey Mapping
Mapping the Fitness Journey with AI-Powered Conversations
Prospects, active members, churned customers — they each have a story to tell. Solidcore VP of Strategy & Insights Gillian Almeida joins Strella COO Priya Krish...
Bob Birdsell
Customer Experience (CX)
Qualitative Research
Research Communication & Storytelling
Research as Play: Unlocking Human Truths Through Immersion
What if deeper consumer understanding wasn't AI’s take on open-ended questions — it was a superhero secret lair? Inspired by a grandparent “getting on the carpe...
Stephanie Vincent
Brand & Growth Strategy
Emotional Engagement
Manufacturing/Durables & Auto
The Science of Inspiration: A New Competitive Advantage
The future of competitive advantage lies in moving from manipulating consumers to inspiring them through emotional resonance. Brands in low emotional-involvemen...
Priscilla McKinney
AI in Qual & Quant
Healthcare
Inclusive Insights & Social Impact
Qualitative Research
Voices - Breaking the Silence Around Stigmatized or Overlooked Health Issu...
From Women's Health, to HIV, Rare Diseases, or Cancer, these are conversations that are stigmatized and rarely conducted. In this case study, we reveal new rese...
Stephanie Vincent
Future of Work
Inclusive Insights & Social Impact
Leadership & Talent
Frontier Innovations with Generation1.ca’s Immigrant Nations
What if the next trillion-dollar advantage isn’t AI, but global talent hiding in plain sight? Frontier Innovations reveals how runway conversations, boardrooms,...
Aryn O'Donnell Korpalski
Consumer Behavior
Inclusive Insights & Social Impact
Trends & Culture
$1.4T in Buying Power: LGBTQ+ Audiences Brands Can’t Ignore
As LGBTQ+ rights face growing cultural & political challenges, brands face real risk & opportunity with a community holding $1.4T in buying power. Ignoring this...
Scott Worthge
Consumer Behavior
CPG/Food & Beverage
Innovation & Product Development
How Crunchy Hydration Found a Hit Flavor with MaxDiff + TURF
When Crunchy Hydration CEO and Founder Megan Riggs was urged to change flavors, can designs, and benefit claims just months after a major redesign, she hesitate...
Aryn O'Donnell Korpalski
Inclusive Insights & Social Impact
Responsible AI
Trends & Culture
Can an Algorithm Feel the Culture? Why AI Struggles with Black Consumer Tr...
Can an algorithm feel the culture? AI is transforming market research, but documented studies show it often struggles with African American Vernacular English, ...
Aryn O'Donnell Korpalski
CPG/Food & Beverage
Innovation & Product Development
Mixed Methods
Pasta Breaking the Rules: Blended Methods for New Categories
When products don’t fit neatly into existing categories, traditional research approaches can fall short. This session walks through a blended study design that ...
Norbert Sari
Augmented Decision-Making
Future of Work
Leadership & Talent
The Decision Engineer: The New Role at the Center of Every Great Business ...
Insights professionals have long delivered critical intelligence, yet their impact has often ended at the point of delivery. The Decision Engineer represents an...
Aryn O'Donnell Korpalski
Customer Experience (CX)
Emotional Engagement
Innovation & Product Development
Qualitative Research
Building Empathy: The Insight AI Can't Deliver
In a world where we have so much data and information at our fingertips, we need to remember that true insight doesn't come from reports or data alone, it comes...
Norbert Sari
AI in Qual & Quant
Manufacturing/Durables & Auto
Qualitative Research
Scaling Qualitative Insight with Rigor and Speed at Scotts
Scotts Miracle-Gro faced overwhelming volumes of qualitative data across surveys, reviews, and service interactions. After testing multiple AI tools, the team c...
Scott Worthge
AI in Qual & Quant
Brand & Growth Strategy
Research Communication & Storytelling
Responsible AI
The Beige Problem: When AI Replaces Human Research
AI can analyze research faster than any team in history. It can even simulate consumers. But when companies start replacing human research with synthetic insigh...
Sarah Snudden
Consumer Behavior
CPG/Food & Beverage
Innovation & Product Development
Unlocking the Ready-To-Drink Consumer: From Home Habits to Innovation
The Ready-To-Drink beverage category is a crowded space, and consumers are rewriting the rules for the different functional and emotional roles these beverages ...
Karen Lynch
Margaret Mariani
Consumer Behavior
CPG/Food & Beverage
Shopper & Retail
Plenary
The Modern Value Equation: Loyalty, Trade-offs, and Trust
In uncertain economic times, brands and retailers face mounting pressure to compete on price — but shoppers tell a more complex story. Drawing on new research f...
Kimberley Greenwood
Behavioral Science
CPG/Food & Beverage
Innovation & Product Development
Research Communication & Storytelling
Find the Story: When the Data Doesn't Agree With Your Plan
Founders lead with passion. Researchers lead with data. Trouble starts when the two don’t agree. When testing challenges a brand’s mission, most teams hear “no....
Kimberley Greenwood
AI & Research Workflows
Healthcare
Innovation & Product Development
Embracing a Hybrid Future: Save Research a Seat at the Table
As budgets tighten and AI accelerates product cycles, the insights industry faces a crisis: evolve or be bypassed. Digital twins and synthetic audiences offer ...
Sequoyah Glenn
AI & Research Workflows
Innovation & Product Development
Tech Demo
Demo: The AI Idea Flood – A Practical Demo for Front-End Innovation
AI can generate more ideas than teams can evaluate. The real challenge isn’t ideation—it’s deciding what’s worth pursuing. In this live demo, we’ll demonstrate ...
Kimberley Greenwood
Customer Journey Mapping
Mixed Methods
Quantitative Research
Tech & Software Companies
The $100B Delivery Funnel: How Uber Eats Shapes Choice
Decoding the modern path to purchase requires new tools & approaches. In a multimodal study with Uber Eats, Alter Agents combined large-scale quant with mobile ...
Matt Gibbs
AI & Research Workflows
Behavioral Science
Future of Work
Leadership & Talent
Most AI Investments in the Insights Space Will Make Our Problems Worse, No...
Faster surveys. Automated analysis. Synthetic respondents. The industry is racing to build a more efficient version of the function that's already losing budget...
David Katz
Leadership & Talent
Trends & Culture
Panel
Future List Honoree
Shaping the Future of Insights in LATAM: Learning from 2026 Future List Ho...
Join three of Greenbook’s 2026 Future List Honorees from LATAM for a conversation on the future of insights leadership across the region. As rising voices in th...
Matt Gibbs
AI & Research Workflows
Augmented Decision-Making
Media, Marketing & Advertising
Synthetic Data
AI, Advertising, and the New Decision Economy
Advertising has shifted from a few big bets to continuous, high-frequency decision-making across channels—yet insights hasn’t kept pace. This session explores h...
Kimberley Greenwood
Augmented Decision-Making
Emotional Engagement
Innovation & Product Development
Human-Centered Design in a High-Output World
It’s never been easier to create, but it's harder to create well. As output grows, quality is slipping, widening the gap between what gets built and what actual...
Danielle Gates
AI & Research Workflows
Research Technology (ResTech)
Tech & Software Companies
What the Future of AI-Powered Insights Looks Like for HelloFresh
As budgets and teams get smaller, but the demand for insight grows across the organization, how can you adapt to the changing times? In this case study, HelloF...
Priscilla McKinney
AI & Research Workflows
CPG/Food & Beverage
Innovation & Product Development
Synthetic Data
Building a Hybrid Research Stack to Keep Humans at the Core
In today’s crowded “better-for-you” beverage landscape, innovation often outpaces consumer relevance. This session examines how Edelman, in partnership with Rem...
Reggie Alston
Behavioral Science
Innovation & Product Development
Food & Beverage
Creating an Active Intelligence System: Hormel’s AI Playbook
Join Hormel’s Dave Anderko and Market Logic’s Joseph Rini for a discussion on how Hormel is reshaping their consumer insights’ function. From interacting with s...
Chris Hauck
CPG/Food & Beverage
Innovation & Product Development
Shopper & Retail
If It Didn't Sell, Did the Insight Fail? Understanding the Retailers POV o...
Most CPG innovation is validated through the lens of insights teams—but it succeeds or fails through the reality of retailers. This session reframes innovation ...
Chris Hauck
Brand & Growth Strategy
Consumer Behavior
Manufacturing/Durables & Auto
Skin in the Game: How Ducati Used Prelaunch to Learn Signals
Ducati prelaunched the Desmo and asked riders to put down a refundable deposit, separating real intent from casual hype. Then we listened closely to those who c...
Priscilla McKinney
AI & Research Workflows
CPG/Food & Beverage
Emotional Engagement
Panel
What Value Human Emotions for Brands in the Age of AI
Dave, Stan & Stephen will explore the important and enduring role human emotions play for brands. They’ll discuss the latest research tools and techniques that ...
Reggie Alston
Customer Experience (CX)
Inclusive Insights & Social Impact
Innovation & Product Development
The Danger of the Big Lens: Why Public Institutions Often Fall Short at De...
Key Takeaways: 1. At public institutions, the departments that lead the organization are often not consumer-centric. 2. Biases toward quantitative, historical ...
Karen Lynch
Margaret Mariani
Brand & Growth Strategy
Leadership & Talent
Panel
Future List Honoree
Turning Insight Into Brand Growth: Learning from 2026 Future List Honorees
Join two of Greenbook’s 2026 Future List Honorees for a conversation on what it really means to be insight-led when it comes to brand growth. As rising leaders ...
Karen Lynch
Margaret Mariani
AI & Research Workflows
AI in Qual & Quant
Tech & Software Companies
Cracking the Code: AI Powered Open-End Analysis
This session offers a behind-the-scenes look at how we built AI-powered open-end coding tools at Amazon - covering what worked, what didn't, and the two-pronged...
Karen Lynch
Margaret Mariani
Behavioral Science
Emotional Engagement
Manufacturing/Durables & Auto
Plenary
The Research Blind Spot: Humans are Irrational
Humans are irrational. Yet we research them as if they're not. The insights industry excels at measuring functional performance while missing the emotional driv...
Karen Lynch
Margaret Mariani
AI & Research Workflows
Research Technology (ResTech)
Plenary
Breakthrough or Breakdown: What the Next Generation of Research Actually L...
AI is reshaping research, but not every change is an improvement. Some approaches are creating real breakthroughs in speed, quality, and scale. Others are creat...
Karen Lynch
Margaret Mariani
Media
Marketing & Advertising
Plenary
From Ballpark to Battle for Attention: How the Toronto Blue Jays Are Compe...
In today’s attention economy, sports teams compete not only with each other but with every form of entertainment. In this fireside chat, the Toronto Blue Jays s...
Sequoyah Glenn
AI & Research Workflows
Tech & Software Companies
Media
Marketing & Advertising
Creative Uses of AI to Accelerate Message Testing Research Workflows
Marketing teams rely on message testing to make critical decisions on strategy and resources. We will present a case study of how our team transformed our messa...
Sequoyah Glenn
AI & Research Workflows
AI in Qual & Quant
Innovation & Product Development
Tech & Software Companies
How Calendly Turns Insights into Breakthroughs with Listen
Research teams are expected to answer more business questions today than ever before, but few have found a way to do it without sacrificing quality. In this ses...
Danielle Gates
CPG/Food & Beverage
Innovation & Product Development
Marketing & Advertising
$37B Market, One Miss: Video Found True Sauce Needs
The sauce industry innovates on flavor. For Winland Foods analyzed over 40k+ consumer videos and discovered the real drivers of satisfaction and dissatisfaction...
Kai Fuentes
AI in Qual & Quant
CPG/Food & Beverage
Customer Journey Mapping
Redefining Pouches - How Nestlé Uses AI-led Research & Insights to Capture...
Nestlé Nutrition set out to redefine the shelf-stable applesauce & smoothie pouch category after recognizing the opportunity to bring in a new set of consumers ...
Roben Allong
AI & Research Workflows
Qualitative Research
Tech & Software Companies
Fireside Chat
How AI Can Scale Research Without Losing Its Soul
AI is rewriting the rules of qualitative research, but it isn't replacing what makes the craft valuable. Prayag Narula and Maryam Maleki, Ph.D., will reveal how...
Stephanie Vincent
AI & Research Workflows
Augmented Decision-Making
Research Technology (ResTech)
The Research Platform Your Team Never Opens
Most insights platforms assume the same workflow: log in, click through, export. We built one. It worked. Nobody opened it. In this talk, we'll share the patter...
Priscilla McKinney
Behavioral Science
Media
Marketing & Advertising
Snack versus Savour – The Neuroscience of How Content Format (Snack Conten...
As audiences increasingly “snack” on short form content, what do we lose when iconic scenes are consumed out of narrative context? This neuroscience-led study, ...
Stephanie Vincent
AI in Qual & Quant
Customer Experience (CX)
Customer Journey Mapping
Mapping the Fitness Journey with AI-Powered Conversations
Prospects, active members, churned customers — they each have a story to tell. Solidcore VP of Strategy & Insights Gillian Almeida joins Strella COO Priya Krish...
Bob Birdsell
Customer Experience (CX)
Qualitative Research
Research Communication & Storytelling
Research as Play: Unlocking Human Truths Through Immersion
What if deeper consumer understanding wasn't AI’s take on open-ended questions — it was a superhero secret lair? Inspired by a grandparent “getting on the carpe...
Stephanie Vincent
Brand & Growth Strategy
Emotional Engagement
Manufacturing/Durables & Auto
The Science of Inspiration: A New Competitive Advantage
The future of competitive advantage lies in moving from manipulating consumers to inspiring them through emotional resonance. Brands in low emotional-involvemen...
Priscilla McKinney
AI in Qual & Quant
Healthcare
Inclusive Insights & Social Impact
Qualitative Research
Voices - Breaking the Silence Around Stigmatized or Overlooked Health Issu...
From Women's Health, to HIV, Rare Diseases, or Cancer, these are conversations that are stigmatized and rarely conducted. In this case study, we reveal new rese...
Stephanie Vincent
Future of Work
Inclusive Insights & Social Impact
Leadership & Talent
Frontier Innovations with Generation1.ca’s Immigrant Nations
What if the next trillion-dollar advantage isn’t AI, but global talent hiding in plain sight? Frontier Innovations reveals how runway conversations, boardrooms,...
Aryn O'Donnell Korpalski
Consumer Behavior
Inclusive Insights & Social Impact
Trends & Culture
$1.4T in Buying Power: LGBTQ+ Audiences Brands Can’t Ignore
As LGBTQ+ rights face growing cultural & political challenges, brands face real risk & opportunity with a community holding $1.4T in buying power. Ignoring this...
Scott Worthge
Consumer Behavior
CPG/Food & Beverage
Innovation & Product Development
How Crunchy Hydration Found a Hit Flavor with MaxDiff + TURF
When Crunchy Hydration CEO and Founder Megan Riggs was urged to change flavors, can designs, and benefit claims just months after a major redesign, she hesitate...
Aryn O'Donnell Korpalski
Inclusive Insights & Social Impact
Responsible AI
Trends & Culture
Can an Algorithm Feel the Culture? Why AI Struggles with Black Consumer Tr...
Can an algorithm feel the culture? AI is transforming market research, but documented studies show it often struggles with African American Vernacular English, ...
Aryn O'Donnell Korpalski
CPG/Food & Beverage
Innovation & Product Development
Mixed Methods
Pasta Breaking the Rules: Blended Methods for New Categories
When products don’t fit neatly into existing categories, traditional research approaches can fall short. This session walks through a blended study design that ...
Norbert Sari
Augmented Decision-Making
Future of Work
Leadership & Talent
The Decision Engineer: The New Role at the Center of Every Great Business ...
Insights professionals have long delivered critical intelligence, yet their impact has often ended at the point of delivery. The Decision Engineer represents an...
Aryn O'Donnell Korpalski
Customer Experience (CX)
Emotional Engagement
Innovation & Product Development
Qualitative Research
Building Empathy: The Insight AI Can't Deliver
In a world where we have so much data and information at our fingertips, we need to remember that true insight doesn't come from reports or data alone, it comes...
Norbert Sari
AI in Qual & Quant
Manufacturing/Durables & Auto
Qualitative Research
Scaling Qualitative Insight with Rigor and Speed at Scotts
Scotts Miracle-Gro faced overwhelming volumes of qualitative data across surveys, reviews, and service interactions. After testing multiple AI tools, the team c...
Scott Worthge
AI in Qual & Quant
Brand & Growth Strategy
Research Communication & Storytelling
Responsible AI
The Beige Problem: When AI Replaces Human Research
AI can analyze research faster than any team in history. It can even simulate consumers. But when companies start replacing human research with synthetic insigh...
Sarah Snudden
Consumer Behavior
CPG/Food & Beverage
Innovation & Product Development
Unlocking the Ready-To-Drink Consumer: From Home Habits to Innovation
The Ready-To-Drink beverage category is a crowded space, and consumers are rewriting the rules for the different functional and emotional roles these beverages ...
Karen Lynch
Margaret Mariani
Consumer Behavior
CPG/Food & Beverage
Shopper & Retail
Plenary
The Modern Value Equation: Loyalty, Trade-offs, and Trust
In uncertain economic times, brands and retailers face mounting pressure to compete on price — but shoppers tell a more complex story. Drawing on new research f...
Kimberley Greenwood
Behavioral Science
CPG/Food & Beverage
Innovation & Product Development
Research Communication & Storytelling
Find the Story: When the Data Doesn't Agree With Your Plan
Founders lead with passion. Researchers lead with data. Trouble starts when the two don’t agree. When testing challenges a brand’s mission, most teams hear “no....
Kimberley Greenwood
AI & Research Workflows
Healthcare
Innovation & Product Development
Embracing a Hybrid Future: Save Research a Seat at the Table
As budgets tighten and AI accelerates product cycles, the insights industry faces a crisis: evolve or be bypassed. Digital twins and synthetic audiences offer ...
Sequoyah Glenn
AI & Research Workflows
Innovation & Product Development
Tech Demo
Demo: The AI Idea Flood – A Practical Demo for Front-End Innovation
AI can generate more ideas than teams can evaluate. The real challenge isn’t ideation—it’s deciding what’s worth pursuing. In this live demo, we’ll demonstrate ...
Kimberley Greenwood
Customer Journey Mapping
Mixed Methods
Quantitative Research
Tech & Software Companies
The $100B Delivery Funnel: How Uber Eats Shapes Choice
Decoding the modern path to purchase requires new tools & approaches. In a multimodal study with Uber Eats, Alter Agents combined large-scale quant with mobile ...
Matt Gibbs
AI & Research Workflows
Behavioral Science
Future of Work
Leadership & Talent
Most AI Investments in the Insights Space Will Make Our Problems Worse, No...
Faster surveys. Automated analysis. Synthetic respondents. The industry is racing to build a more efficient version of the function that's already losing budget...
David Katz
Leadership & Talent
Trends & Culture
Panel
Future List Honoree
Shaping the Future of Insights in LATAM: Learning from 2026 Future List Ho...
Join three of Greenbook’s 2026 Future List Honorees from LATAM for a conversation on the future of insights leadership across the region. As rising voices in th...
Matt Gibbs
AI & Research Workflows
Augmented Decision-Making
Media, Marketing & Advertising
Synthetic Data
AI, Advertising, and the New Decision Economy
Advertising has shifted from a few big bets to continuous, high-frequency decision-making across channels—yet insights hasn’t kept pace. This session explores h...
Kimberley Greenwood
Augmented Decision-Making
Emotional Engagement
Innovation & Product Development
Human-Centered Design in a High-Output World
It’s never been easier to create, but it's harder to create well. As output grows, quality is slipping, widening the gap between what gets built and what actual...
Danielle Gates
AI & Research Workflows
Research Technology (ResTech)
Tech & Software Companies
What the Future of AI-Powered Insights Looks Like for HelloFresh
As budgets and teams get smaller, but the demand for insight grows across the organization, how can you adapt to the changing times? In this case study, HelloF...
Priscilla McKinney
AI & Research Workflows
CPG/Food & Beverage
Innovation & Product Development
Synthetic Data
Building a Hybrid Research Stack to Keep Humans at the Core
In today’s crowded “better-for-you” beverage landscape, innovation often outpaces consumer relevance. This session examines how Edelman, in partnership with Rem...
Reggie Alston
Behavioral Science
Innovation & Product Development
Food & Beverage
Creating an Active Intelligence System: Hormel’s AI Playbook
Join Hormel’s Dave Anderko and Market Logic’s Joseph Rini for a discussion on how Hormel is reshaping their consumer insights’ function. From interacting with s...
Chris Hauck
CPG/Food & Beverage
Innovation & Product Development
Shopper & Retail
If It Didn't Sell, Did the Insight Fail? Understanding the Retailers POV o...
Most CPG innovation is validated through the lens of insights teams—but it succeeds or fails through the reality of retailers. This session reframes innovation ...
Chris Hauck
Brand & Growth Strategy
Consumer Behavior
Manufacturing/Durables & Auto
Skin in the Game: How Ducati Used Prelaunch to Learn Signals
Ducati prelaunched the Desmo and asked riders to put down a refundable deposit, separating real intent from casual hype. Then we listened closely to those who c...
Priscilla McKinney
AI & Research Workflows
CPG/Food & Beverage
Emotional Engagement
Panel
What Value Human Emotions for Brands in the Age of AI
Dave, Stan & Stephen will explore the important and enduring role human emotions play for brands. They’ll discuss the latest research tools and techniques that ...
Reggie Alston
Customer Experience (CX)
Inclusive Insights & Social Impact
Innovation & Product Development
The Danger of the Big Lens: Why Public Institutions Often Fall Short at De...
Key Takeaways: 1. At public institutions, the departments that lead the organization are often not consumer-centric. 2. Biases toward quantitative, historical ...
Karen Lynch
Margaret Mariani
Brand & Growth Strategy
Leadership & Talent
Panel
Future List Honoree
Turning Insight Into Brand Growth: Learning from 2026 Future List Honorees
Join two of Greenbook’s 2026 Future List Honorees for a conversation on what it really means to be insight-led when it comes to brand growth. As rising leaders ...
Karen Lynch
Margaret Mariani
AI & Research Workflows
AI in Qual & Quant
Tech & Software Companies
Cracking the Code: AI Powered Open-End Analysis
This session offers a behind-the-scenes look at how we built AI-powered open-end coding tools at Amazon - covering what worked, what didn't, and the two-pronged...
Reasons to Attend

Who should Attend:

What You’ll Explore:

Why It Matters:
Discover the IIEX North America Community
At IIEX North America, you’ll join the world’s most forward-thinking insights professionals, researchers, marketers, data scientists, and innovators who are redefining how brands understand people and drive growth across industries.
You’ll experience technologies already transforming the industry, get acquainted with real-world case studies and connect through powerful networking moments IIEX North America is where bold ideas take center stage, partnerships ignite, and the future of market research comes to life.

of attendees were HIGHLY SATISFIED
with speakers

of attendees would STRONGLY RECOMMEND IIEX to a colleague

of attendees used IIEX takeaways to INFLUENCE STRATEGIC DECISIONS
1,054
attendees
131
sessions
17,395
contact exchanges
20+
countries represented
More Than a Conference.
A Working Community
IIEX North America Experience
At IIEX North America, ideas move fast and connections feel real. You’ll see the newest technologies in action, hear stories from people who are changing how insights work, and walk away inspired to do things differently. It’s not just another event it’s where the future of research comes to life.
IIEX North America Community
The IIEX North America community is built on curiosity and collaboration. It’s a place for people who ask bold questions, share what works, and push each other to think bigger. Whether you’re new to the industry or shaping its next chapter, you’ll find your people here.
Sign up for updates
What our attendees say
“
You often worry in a sales role if you are just a part of a transaction or if there are genuine connections. THANK YOU for reaffirming that while this is our career, we are building bonds and relationships that transcend research and insights.

AJ Keirans
Founder, Good Human Partners
“
Checking off my bucket list… my first ever insights conference! IIEX NA was a phenomenal learning experience that exceeded expectations of both content and community.

Julia Isaacs
Junior Strategist, KNow Research
“
[Greenbook’s IIEX Team] put together one of the best conferences I’ve been to in my career!

Kerry Hecht
Founder & CEO, 10K Humans
“
IIEX North America always provides a great opportunity to see the latest technology and approaches in market research. If you are focused on where the future of the industry is going, this is the place to find out.
Kelsey Saulsbury
Associate Dir. Market Research & Pricing, Johnson & Johnson
“
IIEX is a great event for gaining exposure to new players and startups in the res-tech ecosystem, interesting use cases where business challenges and methods come together in the form of solutions, and having the opportunity to network with some of the best minds in our industry.

Richard Scionti
VP Product Development & Innovation, Chadwick Martin Bailey
“
What I love most about IIEX is the energy! You really feel like you’re immersed in the beating heart of insights.

William Gibson
Customer & Client Insights Manager, Cadillac Fairview
“
The content at IIEX was outstanding and timely. The connections and time spent with fellow researchers was second to none.

Matt Valle
Vice President, MarketVision Research
“
[IIEX North America] is the only event I’ve ever been to where one moment you’re taking part in a killer roundtable with the best minds in business before find yourself rocking out at a punk show. I’m already looking forward to next year.
Daniel Berkal
SVP Research, The Palmerston Group
For suppliers
Grow your business with IIEX:
Explore sponsorship and exhibitor
opportunities
Explore sponsorship and exhibitor opportunities. Expand your audience reach and demonstrate your thought leadership by partnering with Greenbook for an upcoming virtual or in-person IIEX event.
Copyright © 2026 New York AMA Communication Services, Inc.
All rights reserved. 234 5th Avenue, 2nd Floor, New York, NY 10001 | Phone: 212-849-2752


