IIEX North America 2025:
The Experience, in Review
Watch the Highlights
What IIEX NA 2025 Was Really About
AI with a human touch
This year wasn’t just about tools, it was about understanding people. We explored how AI can deepen our grasp of human motivation, emotion, and behavior.
Emotion is the new advantage
Insights that resonate emotionally are driving business impact. Storytelling and human connection are outperforming features and price tags.
Moving fast (and smart)
Agility was a recurring theme. Leading teams are designing research processes that adapt quickly while still delivering meaningful insights.
Breaking down silos
The most forward-thinking ideas came from teams blending research, technology, behavioral science, and marketing. Collaboration is no longer optional—it's essential.
Doing the right thing with data
With AI in focus, data ethics took center stage. From collection to application, trust and transparency became top priorities.
Most Talked-About Topics
1,054
attendees
131
sessions
17,395
contact exchanges
Our Global Reach
Attendees joined us from 20+ countries, including:
What Our Partners Shared
We had an amazing time connecting with industry colleagues, sharing our learnings, and exploring new possibilities for future collaboration.Thanks to everyone who stopped by our booth and to the Greenbook team formaking this great event happen!
From the sessions to conversations (and a whole lot of hydration), the Quest team had a great time connecting with fellow researchers and industry leaders at Greenbook's IIEX NA.
That's another #IIEX by Greenbook for the books! 🎉 The team and I had a great time connecting with so many research professionals who are building products people love
Greenbook's #IIEXNA was one for the books! We were thrilled to be surrounded by some of the brightest minds in research, and proud to bring some NewtonX magic to the mix.
The insights community came together at Greenbook's #IIEXNA not only to share what’s new in the industry, but to brainstorm the trends shaping tomorrow.
Our team had an incredible time connecting with fellow research pros, swapping insights, and soaking in the innovation. Until next year!
Speaker and Sponsor Recognition
Mindstate Group
The Home Depot
National Retail Federation
Fujifilm
State farm
Udemy
Ad council
BET Media Group
National Geographic
Publix
New balance
Washington Nationals
Target
AWAY
hims and hers
Coca Cola
JDE Peets
Starkist
Sargento Foods
Truist
Capital One
LoveEvery
Perrigo
Newell brands
Citizens Bank
Elf beauty
WebMD
The Hershey Company
Mattel
GoodRx
American Gaming Association
DirectTV
Chipotle
Mindstate Group
Marriott International
Bloomberg Media
Michaels
Oura
Microsoft
Fruit of the Loom
Kraft Heinz
Snap, Inc
Mars Wrigley
Amazon
Foot Locker
AARP
Hilton Hotels
PepsiCo
Melissa & Doug
Kellogg's
Truist
F&G
Frito Lay
Warner Bros Discovery
Dow Jones
Estee Lauder
American Red Cross
Chick Fil A
Logitech
What Attendees Say About Their Experience
Reflecting on a thought-provoking and fun couple of days at IIEX North America! What a great time hearing about others' successes and meeting so many innovative, friendly people in Insights! Grateful for the opportunity to connect with others in the space and learn and grow as a researcher.
I had the privilege of attending my first commercial, market research conference, hosted by Greenbook filled with two days of richly informative sessions that challenged and expanded my thinking.
Palashi S.
It was truly a marathon of innovation - 130+ sessions in just two days! What impressed me most wasn't just the tech - it was our industry's OPENNESS to innovation!
One major standout from the conference was the IIEX showcase of emerging technologies and research platforms. For years to come, I’ll be able to say that when I first discovered X platform or Y methodology, it was at IIEX North America
IIEX is the best event to learn about the latest and greatest in market research and insights. Period.
Tal. O
Solid content, engaging speakers, and quality networking time.
Raina R.
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