IIEX North America 2025:
The Experience, in Review
Watch the Highlights
What IIEX NA 2025 Was Really About
AI with a human touch
This year wasn’t just about tools, it was about understanding people. We explored how AI can deepen our grasp of human motivation, emotion, and behavior.
Emotion is the new advantage
Insights that resonate emotionally are driving business impact. Storytelling and human connection are outperforming features and price tags.
Moving fast (and smart)
Agility was a recurring theme. Leading teams are designing research processes that adapt quickly while still delivering meaningful insights.
Breaking down silos
The most forward-thinking ideas came from teams blending research, technology, behavioral science, and marketing. Collaboration is no longer optional—it's essential.
Doing the right thing with data
With AI in focus, data ethics took center stage. From collection to application, trust and transparency became top priorities.
Most Talked-About Topics
1,054
attendees
131
sessions
17,395
contact exchanges
Our Global Reach
Attendees joined us from 20+ countries, including:
What Our Partners Shared
What Attendees Say About Their Experience
Reflecting on a thought-provoking and fun couple of days at IIEX North America! What a great time hearing about others' successes and meeting so many innovative, friendly people in Insights! Grateful for the opportunity to connect with others in the space and learn and grow as a researcher.
I had the privilege of attending my first commercial, market research conference, hosted by Greenbook filled with two days of richly informative sessions that challenged and expanded my thinking.
Palashi S.
It was truly a marathon of innovation - 130+ sessions in just two days! What impressed me most wasn't just the tech - it was our industry's OPENNESS to innovation!
One major standout from the conference was the IIEX showcase of emerging technologies and research platforms. For years to come, I’ll be able to say that when I first discovered X platform or Y methodology, it was at IIEX North America
IIEX is the best event to learn about the latest and greatest in market research and insights. Period.
Tal. O
Solid content, engaging speakers, and quality networking time.
Raina R.
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