Europe’s Most Influential Insights Event

Measuring What Matters: Savencia’s Strategy for Brand Tracking using Menta...

Driven by a mission of “leading the way to better food,” Savencia has been an early adopter of the Better Brand Health framework - going beyond the traditional ...

From Snapshots to Full Passenger Stories at BRU

Brussels Airport serves over 25 million passengers a year. But how do you truly capture their voice? In this session, Brussels Airport shares how they are evolv...

Asahi Super Dry: A Breakthrough Play in Women’s Rugby

Women’s sport is at a tipping point - but visibility doesn’t automatically equal value. With women’s rugby emerging post-Lionesses, Asahi Super Dry faced three ...

Demo: From Quant Data to Story Slides with AI

Generative AI is transforming qualitative research, but quant analysis still relies on manual workflows. This session shows how AI can automate the journey from...

No Risk, No Return

The zeitgeist is full of threat and pessimism.  So, let’s hunker down and play it safe, right?   Well, maybe not? We don’t hear much on the topic of risk in th...

Signal vs Noise: Market Research as the Conscience of AI

As AI becomes the interface to organizational knowledge, research no longer informs one decision — it feeds systems shaping thousands. Yet AI cannot judge nuanc...

Standing out on Shelf: How DBAs Drive Equity & Sales

A distinctive pack is a brand growth multiplier. Get it right, and you drastically improve your chances of success. For established brands, it means being easy ...

Front-Loading Insights with AI: Predict, Optimize, and Visual

Execution in advertising is effortless, judgment isn’t. Generative AI speeds production, but evaluation lags, widening the gap between output and certainty. Dr....

Building Products for Modern Times

Product Managers often set processes for user-loved products, but org changes & market shifts pull teams apart. Seema Bansal (Microsoft PM) faced this building ...

The Foundation That Makes AI Safe and Insights Fast

AI did not transform our research platform. Years of structured data, standardised workflows, and deterministic automation did. Once that foundation existed, AI...

AI Communications and Brand Authenticity

How does AI advertising influence perceptions of brand authenticity, innovation, and trust? Traditionally, Vattenfall had an ambition to use real people, real c...

Trust, but Verify: Fact-Checking AI-Driven Quant Analysis

As conversational AI becomes embedded in research workflows, the challenge is no longer generating answers, but knowing when to trust them. This session introdu...

Seeing the Unseen: Rewriting the Rules of Product Experience

When features can be copied and loyalty is fragile, a superior product experience becomes the final differentiator. Discover how Sensory Bot™ blends AI with sen...

How Philips Brings Consumer Understanding Closer to Innovation Decisions w...

At Philips, a campaign idea now meets its first consumer before it ever reaches a research agency. The consumer happens to be an AI Persona. Co-created with Ma...

How Research Fuels Creativity and World-Class Musicals

Stage Entertainment works closely with Toluna, leveraging their consumer insight and concept testing expertise to guide strategic decisions in a highly competit...

Qual Meets Behavioral: Unlocking Fintech in Africa

Three out of five mobile money accounts in Nigeria are inactive, but why? This session reveals how behavioral data from OPay, M-Pesa, and Wave uncovers the gap ...

How UFS Built Foodservice’s Most Influential Insight Engine

Future Menus transforms foodservice by turning trends into a data‑driven growth engine. It helps chefs innovate faster through personalized insights, AI‑powered...

Miele: From Say–Do Gap to Behavioural Consumer Centricity

At IIEX Europe 2025, 40.6% of insights leaders said they struggle to close the say–do gap. This session shows how Miele applies pretotyping and behavioral exper...

AI, Color Science, Human Insight: Cracking Bose’s Color Code

How can brands scientifically optimize color to drive consumer preference and sales? Bose and One Inch Whale combined AI, color science, semiotics, and large-sc...

Beyond Bots & Bias: How Surveys Become More Human Again

How reliable are survey data when AI bots complete questionnaires and complex screeners deter real consumers? While budgets tighten, recall bias undermines data...

Demo: Stop Scrolling Through Dashboards – Just Ask AI

Enlyta brings AI directly into the market research workflow by making it easier to explore data, connect insights across studies, and turn evidence into clear n...

Demo: How Pentland Builds Better Products with Communities

What happens when consumer voice is built into the product process? Pentland Brands and SMG explore how Ignite Communities helps teams make faster, more confide...

Unlocking TikTok Creative Performance for Wolt with AI

Discover how to optimize TikTok performance through AI-driven creative analysis. Learn how to use commonly available AI and LLMs to link creative content to KPI...

A Research Blueprint for Complex Multi-Step Digital Journeys

From Rigor to Relevance: We recreated the online flight booking journey to capture decision-making as it unfolded, moment by moment, choice by choice. Going bey...

Closing the Distance: How Haleon Wired Consumer Closeness Into the Way The...

Great insights don't always win. In pharma and OTC, the people making decisions are often the furthest from the consumer, and when that gap exists, other things...

Proof of Partner: Who’s Really in the Pilot Seat?

When humans and LLMs share the cockpit of insight generation, who’s really steering? Based on a real collaboration between Algorithm Trend Intelligence and a ma...

The Insight Architecture: Frameworks for Deeper Thinking

The Insight Architecture Model offers a structured way for researchers to think deeper and add greater strategic value. By framing the insight process around fi...

Welcome Remarks

What Does “Bringing Insight To Life” Really Look Like?

Dan Parker-Smith is a professional film maker, accomplished researcher, and visual storyteller. As co-founder of EXPLNERS, he's obsessed with the gap between wh...

The Other Influencer Strategy: Scaling Cultural Influence

This session challenges the traditional influencer marketing model by introducing a new influence equation focused on depth, community, and meaning. Attendees w...

Demo: How to Get Real Insights Out of Your Synthetic Personas

Learn how to get real insights out of your synthetic personas. Are you using synthetic personas but wondering how to extract real, reliable value from them?Join...

Synthetic Data: Threat, Hype, or the Future of Insights?

AI is transforming our industry, but synthetic data sits at the centre of the debate: Will it revolutionize research, or put traditional data collection at risk...

Welcome Remarks

Backing the Next Breakthrough in Insights

AI Tasting Spoon - AI Finds Patterns. Humans Find Meaning.

Everyone is asking whether AI will replace researchers. We think that’s the wrong question.  The real question is: Who decides what matters?  Using a cross-mark...

Why Good Data Still Fails to Shape Decisions – and How Givaudan Fixed It

Most organizations have the insights they need—the challenge is using them consistently at the moment of decision. Givaudan shares how its Taste & Wellbeing tea...

Keeping the Human Spark in Early Stage Innovation

AI is transforming how innovation teams explore opportunities, generate ideas and learn from consumers. But becoming a better innovator requires more than speed...

Bringing AI-Powered Pack Testing into a Global Brand

Royal Canin and Pernod Ricard join Behaviorally for an honest discussion on adopting AI-powered pack testing inside global brands. Cesar Lastra makes the case f...

From Fitting Room Friction to North Star Vision

Brands often get stuck in day-to-day sales mode and risk harming their full commercial potential. As part of their business transformation, Hunkemöller escaped ...

Insights to Impact: Future Growth Engines in Crowded Spaces

In crowded spaces, we needed a dynamic decision tool, not a static segmentation. Mapping future growth to construct demand spaces, predicting choice & actionabi...

The Smartflation Generation: Always Get What They Want?

Smartflation is Gen Z’s response to inflation and rising living costs. Raised on instant gratification, they refuse to lower aspirations - they optimize instead...

Using Generative AI to Decode the Evolution of Childhood

Since the dawn of the 21st century, the experience of growing up has changed profoundly. NRG and Young Storytellers examined how social, cultural, and technolog...

The Next Billion-Dollar Decisions Will Be Discovered by Machines — and Deb...

The next billion-dollar moves won’t start as numbers on a dashboard or from gut calls—they’ll start as a machine-discovered hypothesis. As customer signals expl...

AI-Enhanced Insights: Turning Data into Actionable Marketing Intelligence

Marketers and researchers often struggle to turn vast amounts of data into actionable insights. In this session, Samuel Ngu shows how AI-supported frameworks ca...

The New Era of Collective Intelligence

Data isn’t scarce — connection is. This session shows how we transform fragmented CX, CMI, CRM and BI data into a living knowledge core that preserves context, ...

Innovation Success Rates Suck. I Bet Yours Does Too.

At Nomad Foods we got tired of seeing fantastic innovations fail in the market, so we decided to make a change. We turned our innovation research upside down an...

How to Translate Consumer Insights Into Business Solutions

The best insights do more than explain consumers — they help businesses solve real challenges. In this fireside chat, Yola Khoreva will share her perspective on...

Why Watching Beats Asking: What Coca-Cola Learned About Innovation

Consumers can tell us what they think. Their behavior often reveals what they actually need. In this session, The Coca-Cola Company and Nailbiter will share how...

Scaling Insights Cross-Functionally: AI Research Playbook

Research teams face pressure to deliver more, faster, and to more stakeholders than ever. Flutter UK & Ireland shares a practical playbook for scaling insight g...

Demo: Don't Outsource Your Thinking

The future belongs to companies brave enough to innovate "outside the box" they built themselves. This session introduces a different way to look at innovations...

Keeping It Real: How Synthetic Humans Can Help Us Stay Human

AI is transforming how insight is collected and delivered, but human understanding remains the competitive edge. In this session, C Space and Sage share early t...

Horseracing Reimagined: From Insight to Action

British Racing launched its most comprehensive customer research — a nationally representative study combining 7,500 surveys, interviews and competitor analysis...

GLP-1 Consumer Shift: Friesland Campina & Bolt Insight

As GLP-1 medications reshape how millions eat, feel, and shop, Friesland Campina and Bolt Insight are pulling back the curtain on what's really happening. Origi...

Good Enough: The AI Research Standard Nobody Wants to Admit

The research industry has a question it hasn't answered yet: when AI generates the insight, how do we know it's enough to act on? Not enough in theory. Enough f...

From Silos to Synergy: Shell's Journey to a 360° Customer View

This is the story how Shell has brought together best-in-class providers and agency partners that can deliver a future-proof and agile solution, delivering comm...