Europe’s Most Influential Insights Event

Signal vs Noise: Market Research as the Conscience of AI

As AI becomes the interface to organizational knowledge, research no longer informs one decision — it feeds systems shaping thousands. Yet AI cannot judge nuanc...

Asahi Super Dry: A Breakthrough Play in Women’s Rugby

Women’s sport is at a tipping point - but visibility doesn’t automatically equal value. With women’s rugby emerging post-Lionesses, Asahi Super Dry faced three ...

No Risk, No Return

The zeitgeist is full of threat and pessimism.  So, let’s hunker down and play it safe, right?   Well, maybe not? We don’t hear much on the topic of risk in th...

The Foundation That Makes AI Safe and Insights Fast

AI did not transform our research platform. Years of structured data, standardised workflows, and deterministic automation did. Once that foundation existed, AI...

AI Communications and Brand Authenticity

How does AI advertising influence perceptions of brand authenticity, innovation, and trust? Traditionally, Vattenfall had an ambition to use real people, real c...

Standing out on Shelf: How DBAs Drive Equity & Sales

A distinctive pack is a brand growth multiplier. Get it right, and you drastically improve your chances of success. For established brands, it means being easy ...

Demo: From Quant Data to Story Slides with AI

Generative AI is transforming qualitative research, but quant analysis still relies on manual workflows. This session shows how AI can automate the journey from...

Seeing the Unseen: Rewriting the Rules of Product Experience

When features can be copied and loyalty is fragile, a superior product experience becomes the final differentiator. Discover how Sensory Bot™ blends AI with sen...

Beyond the Answer

The future of insights may be shaped not by a single technology, but by a series of shifts already underway. Drawing on industry trends and market developments,...

Front-Loading Insights with AI: Predict, Optimize, and Visualize Before La...

Execution in advertising is effortless, judgment isn’t. Generative AI speeds production, but evaluation lags, widening the gap between output and certainty. Dr....

Measuring What Matters: Savencia’s Strategy for Brand Tracking Using Menta...

Driven by a mission of “leading the way to better food,” Savencia has been an early adopter of the Better Brand Health framework - going beyond the traditional ...

Trust, But Verify, Fact-Checking AI-Driven Quant Analysis

As conversational AI becomes embedded in research workflows, the challenge is no longer generating answers, but knowing when to trust them. This session introdu...

How Philips Accelerates Consumer-Centric Innovation with AI

At Philips, a campaign idea now meets its first consumer before it ever reaches a research agency. The consumer happens to be an AI Persona. Co-created with Ma...

From Snapshots to Full Passenger Stories at BRU

Brussels Airport serves over 25 million passengers a year. But how do you truly capture their voice? In this session, Brussels Airport shares how they are evolv...

Building Products for Modern Times

Product Managers often set processes for user-loved products, but org changes & market shifts pull teams apart. Seema Bansal (Microsoft PM) faced this building ...

2026 Insight Innovation Competition

Don’t miss the 2026 Greenbook Insight Innovation Competition at IIEX Europe, where five finalists will take the stage to present their pitches live. Voting will...

Demo: Stop Scrolling Through Dashboards – Just Ask AI

Enlyta brings AI directly into the market research workflow by making it easier to explore data, connect insights across studies, and turn evidence into clear n...

Beyond Bots & Bias: How Surveys Become More Human Again

How reliable are survey data when AI bots complete questionnaires and complex screeners deter real consumers? While budgets tighten, recall bias undermines data...

AI, Color Science, Human Insight: Cracking Bose’s Color Code

How can brands scientifically optimize color to drive consumer preference and sales? Bose and One Inch Whale combined AI, color science, semiotics, and large-sc...

How UFS Built Foodservice’s Most Influential Insight Engine

Future Menus transforms foodservice by turning trends into a data‑driven growth engine. It helps chefs innovate faster through personalized insights, AI‑powered...

Demo: How Pentland Builds Better Products with Communities

What happens when consumer voice is built into the product process? Pentland Brands and SMG explore how Ignite Communities helps teams make faster, more confide...

How Research Fuels Creativity and World-Class Musicals

Stage Entertainment works closely with Toluna, leveraging their consumer insight and concept testing expertise to guide strategic decisions in a highly competit...

Qual Meets Behavioral: Unlocking Fintech in Africa

Three out of five mobile money accounts in Nigeria are inactive, but why? This session reveals how behavioral data from OPay, M-Pesa, and Wave uncovers the gap ...

Miele: From Say–Do Gap to Behavioural Consumer Centricity

At IIEX Europe 2025, 40.6% of insights leaders said they struggle to close the say–do gap. This session shows how Miele applies pretotyping and behavioral exper...

2026 Insight Innovation Competition: Presentation of Awards

Join us for the 2026 Greenbook Insight Innovation Competition Awards Ceremony, where we’ll announce the winners following the live finalist pitches and recogniz...

The Insight Architecture: Frameworks for Deeper Thinking

The Insight Architecture Model offers a structured way for researchers to think deeper and add greater strategic value. By framing the insight process around fi...

The Other Influencer Strategy: Scaling Cultural Influence

This session challenges the traditional influencer marketing model by introducing a new influence equation focused on depth, community, and meaning. Attendees w...

Closing the Distance: How Haleon Wired Consumer Closeness Into the Way The...

Great insights don't always win. In pharma and OTC, the people making decisions are often the furthest from the consumer, and when that gap exists, other things...

Welcome Remarks

Proof of Partner: Who’s Really in the Pilot Seat?

When humans and LLMs share the cockpit of insight generation, who’s really steering? Based on a real collaboration between Algorithm Trend Intelligence and a ma...

When Numbers Start Talking: Conversing with Your Quant Data

AI has transformed qualitative research, but quantitative data remains harder. Scales and coded responses demand structure most LLMs lack. The solution is moder...

AI-Led "Design Thinking" For Product Innovation

Carolina Tousaint (Unilever Foods Europe) and Lisa Nel (Conveo) show how AI-led research delivers design thinking at scale, without losing depth. Across four it...

Signal Before Stats In the AI Pressure Cooker

AI has turned product work into a pressure cooker: faster cycles, higher expectations, and less time for the “perfect” evidence.   This talk shows how UX and in...

Gamification in Research: 20 Projective Techniques in 20 Min

When research feels like play, truth feels natural. Consumers don’t always articulate what they feel — but they reveal it when they project, imagine, and play. ...

Invincible Loyalty: Human Engagement Fuels Exponential Growth

The presentation explores the idea that lasting brand growth hinges on forging deep, human-centered connections with consumers rather than simply focusing on tr...

Backing the Next Breakthrough in Insights

Welcome Remarks

Transforming a Century Old Purpose Brand for Next Generation

Weleda, a 100-year pioneer in natural skincare, is reigniting relevance in a crowded beauty market by focusing on value, trust, nature and purpose; not price wa...

What Clients Want

Back, by popular demand! This panel of clients is an unfiltered conversation about what it takes to build partnerships that last. Expect candid views on client ...

AI in Research: The False Confidence Problem

AI is putting research and analysis capabilities into more hands than ever. But, in doing so, it risks generating expert-looking outputs without building expert...

Demo: Deep Idea Validation at Speed Across Markets

Euroconsumers shifted from occasional one-off studies to an iterative, always-on AI-powered approach to validate and refine digital product ideas across 4 marke...

Digital Twin & Synthetic Masterclass: Validation + Adoption

This session is a practical orientation to the good, the bad, and the ugly of digital twins and synthetic data, led by an anthropologist of innovation and indus...

Right-First-Time: The Case for In-Person Research

In a world chasing faster, cheaper research, we ask a harder question: what delivers better decisions? This session argues for “right-first-time” research, show...

AI Tasting Spoon - AI Finds Patterns. Humans Find Meaning.

Everyone is asking whether AI will replace researchers. We think that’s the wrong question.  The real question is: Who decides what matters?  Using a cross-mark...

Fears Around AI Disinformation Studied Through AI

As AI expands rapidly, separating truth from fakes is getting harder. Zymetria partnered with Glaut to explore how people perceive AI in the disinformation era....

How an AI 'Dream Team' Can Tackle Your Toughest Problems

What if you could tackle your toughest business challenges with a 'dream team' like Steve Jobs, Taylor Swift, and David Ogilvy? AI makes this possible. Drawing ...

Demo: Do KPIs Really Predict Product Success?

Product launch failure has long been accepted as part of FMCG innovation. But with advances in AI and data science, that narrative is changing. Traditional KPIs...

Escaping the Sea of Sameness

Technology and AI have amplified everything from consumer expectations to brand capabilities. Yet, as AI reshapes marketing, brands risk sliding into sameness. ...

Consumers Aren’t Lying… Surveys Just Can’t Tell the Truth

Surveys are key to insights, but today’s consumers are busier, more distracted, and increasingly guarded about what they share. At the same time, they leave beh...

How Video Intelligence Uncovered Hidden Category Truths

Conventional research captures what consumers say, not what they do. Convotrack's Video Intelligence analyzed observed behavior to surface what traditional meth...

Why Leave a Safe Job to Fight Fraud?

Lessons from leaving McKinsey, building a fraud-fighting company in market research, and a startup exit. A personal reflection on meaningful work, risk, and fin...

From Insights to Impact: Rethinking What Success Looks Like

This talk challenges the belief that insights only matter when they drive immediate action. Using real examples, it argues that the true value of insights lies ...

Why Good Data Still Fails to Shape Decisions – and How Givaudan Fixed It

Most organizations have the insights they need—the challenge is using them consistently at the moment of decision. Givaudan shares how its Taste & Wellbeing tea...

Demo: Research at Market Speed: From Insights to Action

When research moves too slowly and stakeholders pull in different directions, competitive advantage disappears. Brainsuite transforms fragmented insights into t...

Sustainability by Design: The New Edge in Insight Leadership

Sustainability operates at the intersection of risk, relevance and reward shaping supply chains, regulation, category evolution and brand trust. This session of...

Demo: How to Overcome the 5 Biggest Challenges in Brand Tracking

Brand trackers are essential but often limited by poor reach, inconsistent data, and unclear outcomes. Latana shows how innovative sampling, modular survey desi...

Bringing AI-Powered Pack Testing into a Global Brand

Royal Canin and Pernod Ricard join Behaviorally for an honest discussion on adopting AI-powered pack testing inside global brands. Cesar Lastra makes the case f...

Keeping the Human Spark in Early Stage Innovation

AI is transforming how innovation teams explore opportunities, generate ideas and learn from consumers. But becoming a better innovator requires more than speed...

How to Translate Consumer Insights Into Business Solutions

The best insights do more than explain consumers — they help businesses solve real challenges. In this fireside chat, Yola Khoreva will share her perspective on...