Europe’s Most Influential Insights Event

Welcome Remarks

Building Products for Modern Times

Product Managers often set processes for user-loved products, but org changes & market shifts pull teams apart. Seema Bansal (Microsoft PM) faced this building ...

Why Watching Beats Asking: What Coca-Cola Learned About Innovation

Consumers can tell us what they think. Their behavior often reveals what they actually need. In this session, The Coca-Cola Company and Nailbiter will share how...

Good Enough: The AI Research Standard Nobody Wants to Admit

The research industry has a question it hasn't answered yet: when AI generates the insight, how do we know it's enough to act on? Not enough in theory. Enough f...

How to Translate Consumer Insights Into Business Solutions

The best insights do more than explain consumers — they help businesses solve real challenges. In this fireside chat, Yola Khoreva will share her perspective on...

AI Communications and Brand Authenticity

How does AI advertising influence perceptions of brand authenticity, innovation, and trust? Traditionally, Vattenfall had an ambition to use real people, real c...

From Fitting Room Friction to North Star Vision

Brands often get stuck in day-to-day sales mode and risk harming their full commercial potential. As part of their business transformation, Hunkemöller escaped ...

The Next Billion-Dollar Decisions Will Be Discovered by Machines — and Deb...

The next billion-dollar moves won’t start as numbers on a dashboard or from gut calls—they’ll start as a machine-discovered hypothesis. As customer signals expl...

Front-Loading Insights with AI: Predict, Optimize, and Visualize Before La...

Execution in advertising is effortless, judgment isn’t. Generative AI speeds production, but evaluation lags, widening the gap between output and certainty. Dr....

Building the Future of Insight: A Human-First Perspective

Much of the ‘future of insight’ narrative is driven by conversations about tech and AI. We turn this on its head, exploring what cultural foresight tells us abo...

Right-First-Time: The Case for In-Person Research

In a world chasing faster, cheaper research, we ask a harder question: what delivers better decisions? This session argues for “right-first-time” research, show...

Standing out on Shelf: How DBAs Drive Equity & Sales

A distinctive pack is a brand growth multiplier. Get it right, and you drastically improve your chances of success. For established brands, it means being easy ...

Signal Before Stats In the AI Pressure Cooker

AI has turned product work into a pressure cooker: faster cycles, higher expectations, and less time for the “perfect” evidence.   This talk shows how UX and in...

Backing the Next Breakthrough in Insights

2026 Insight Innovation Competition

Don’t miss the 2026 Greenbook Insight Innovation Competition at IIEX Europe, where five finalists will take the stage to present their pitches live. Voting will...

AI-Led "Design Thinking" For Product Innovation

Carolina Tousaint (Unilever Foods Europe) and Lisa Nel (Conveo) show how AI-led research delivers design thinking at scale, without losing depth. Across four it...

GLP-1 Consumer Shift: Friesland Campina & Bolt Insight

As GLP-1 medications reshape how millions eat, feel, and shop, Friesland Campina and Bolt Insight are pulling back the curtain on what's really happening. Origi...

Horseracing Reimagined: From Insight to Action

British Racing launched its most comprehensive customer research — a nationally representative study combining 7,500 surveys, interviews and competitor analysis...

From Silos to Synergy: Shell's Journey to a 360° Customer View

This is the story how Shell has brought together best-in-class providers and agency partners that can deliver a future-proof and agile solution, delivering comm...

How UFS Built Foodservice’s Most Influential Insight Engine

Future Menus transforms foodservice by turning trends into a data‑driven growth engine. It helps chefs innovate faster through personalized insights, AI‑powered...

The Other Influencer Strategy: Scaling Cultural Influence

This session challenges the traditional influencer marketing model by introducing a new influence equation focused on depth, community, and meaning. Attendees w...

Demo: Deep Idea Validation at Speed Across Markets

Euroconsumers shifted from occasional one-off studies to an iterative, always-on AI-powered approach to validate and refine digital product ideas across 4 marke...

From Snapshots to Full Passenger Stories at BRU

Brussels Airport serves over 25 million passengers a year. But how do you truly capture their voice? In this session, Brussels Airport shares how they are evolv...

How Research Fuels Creativity and World-Class Musicals

Stage Entertainment works closely with Toluna, leveraging their consumer insight and concept testing expertise to guide strategic decisions in a highly competit...

Demo: How to Overcome the 5 Biggest Challenges in Brand Tracking

Brand trackers are essential but often limited by poor reach, inconsistent data, and unclear outcomes. Latana shows how innovative sampling, modular survey desi...

Demo: From Quant Data to Story Slides with AI

Generative AI is transforming qualitative research, but quant analysis still relies on manual workflows. This session shows how AI can automate the journey from...

The Insight Architecture: Frameworks for Deeper Thinking

The Insight Architecture Model offers a structured way for researchers to think deeper and add greater strategic value. By framing the insight process around fi...

The Smartflation Generation: Always Get What They Want?

Smartflation is Gen Z’s response to inflation and rising living costs. Raised on instant gratification, they refuse to lower aspirations - they optimize instead...

How Philips Accelerates Consumer-Centric Innovation with AI

At Philips, a campaign idea now meets its first consumer before it ever reaches a research agency. The consumer happens to be an AI Persona. Co-created with Ma...

Demo: How Diageo is Meeting the Growing Demand for Insights

As the demand for understanding grows, so does the demand on insights teams. How can you adapt? In this case study, Diageo speaks to the challenges insights tea...

CPG Innovation: What Got You Here Won’t Get You There

More data hasn’t made innovation decisions easier. As consumer behaviour fragments and markets move faster, leading brands are moving beyond rear-view insights ...

Seeing the Unseen: Rewriting the Rules of Product Experience

When features can be copied and loyalty is fragile, a superior product experience becomes the final differentiator. Discover how Sensory Bot™ blends AI with sen...

Demo: Research at Market Speed: From Insights to Action

When research moves too slowly and stakeholders pull in different directions, competitive advantage disappears. Brainsuite transforms fragmented insights into t...

The Foundation That Makes AI Safe and Insights Fast

AI did not transform our research platform. Years of structured data, standardised workflows, and deterministic automation did. Once that foundation existed, AI...

AI in Research: The False Confidence Problem

AI is putting research and analysis capabilities into more hands than ever. But, in doing so, it risks generating expert-looking outputs without building expert...

The Human Context Layer: How Insight Communities Power AI-Ready Innovation

AI has fundamentally changed what leaders and product teams expect from innovation: rapid ideation, greater personalization, higher confidence — all at once. In...

Beyond Bots & Bias: How Surveys Become More Human Again

How reliable are survey data when AI bots complete questionnaires and complex screeners deter real consumers? While budgets tighten, recall bias undermines data...

Why Leave a Safe Job to Fight Fraud?

Lessons from leaving McKinsey, building a fraud-fighting company in market research, and a startup exit. A personal reflection on meaningful work, risk, and fin...

Scaling Insights Cross-Functionally: AI Research Playbook

Research teams face pressure to deliver more, faster, and to more stakeholders than ever. Flutter UK & Ireland shares a practical playbook for scaling insight g...

What Does “Bringing Insight To Life” Really Look Like?

Dan Parker-Smith is a professional film maker, accomplished researcher, and visual storyteller. As co-founder of EXPLNERS, he's obsessed with the gap between wh...

Fears Around AI Disinformation Studied Through AI

As AI expands rapidly, separating truth from fakes is getting harder. Zymetria partnered with Glaut to explore how people perceive AI in the disinformation era....

The New Era of Collective Intelligence

Data isn’t scarce — connection is. This session shows how we transform fragmented CX, CMI, CRM and BI data into a living knowledge core that preserves context, ...

No Risk, No Return

The zeitgeist is full of threat and pessimism.  So, let’s hunker down and play it safe, right?   Well, maybe not? We don’t hear much on the topic of risk in th...

Measuring What Matters: Savencia’s Strategy for Brand Tracking Using Menta...

Driven by a mission of “leading the way to better food,” Savencia has been an early adopter of the Better Brand Health framework - going beyond the traditional ...

Trust, But Verify, Fact-Checking AI-Driven Quant Analysis

As conversational AI becomes embedded in research workflows, the challenge is no longer generating answers, but knowing when to trust them. This session introdu...

Digital Twin & Synthetic Masterclass: Validation + Adoption

This session is a practical orientation to the good, the bad, and the ugly of digital twins and synthetic data, led by an anthropologist of innovation and indus...

How an AI 'Dream Team' Can Tackle Your Toughest Problems

What if you could tackle your toughest business challenges with a 'dream team' like Steve Jobs, Taylor Swift, and David Ogilvy? AI makes this possible. Drawing ...

Welcome Remarks

From Insights to Impact: Rethinking What Success Looks Like

This talk challenges the belief that insights only matter when they drive immediate action. Using real examples, it argues that the true value of insights lies ...

Touching Grass at Scale: How AI-Moderated Research Put the Voice of the Us...

Headway came to Listen Labs with a hypothesis: therapists would resist AI. The research said otherwise. 80% were already using it. This session breaks down how ...

Transforming a Century Old Purpose Brand for Next Generation

Weleda, a 100-year pioneer in natural skincare, is reigniting relevance in a crowded beauty market by focusing on value, trust, nature and purpose; not price wa...

2026 Insight Innovation Competition: Presentation of Awards

Join us for the 2026 Greenbook Insight Innovation Competition Awards Ceremony, where we’ll announce the winners following the live finalist pitches and recogniz...

Beyond the Answer

The future of insights may be shaped not by a single technology, but by a series of shifts already underway. Drawing on industry trends and market developments,...

Demo: Do KPIs Really Predict Product Success?

Product launch failure has long been accepted as part of FMCG innovation. But with advances in AI and data science, that narrative is changing. Traditional KPIs...

Always-On Engine: Powering Beverage Innovation

In crowded spaces, we needed a dynamic decision tool, not a static segmentation. We constructed demand spaces that predict choice, and we added the lifestyle tr...

Demo: Stop Scrolling Through Dashboards – Just Ask AI

Enlyta brings AI directly into the market research workflow by making it easier to explore data, connect insights across studies, and turn evidence into clear n...

Escaping the Sea of Sameness

Technology and AI have amplified everything from consumer expectations to brand capabilities. Yet, as AI reshapes marketing, brands risk sliding into sameness. ...

Innovation Success Rates Suck. I Bet Yours Does Too.

At Nomad Foods we got tired of seeing fantastic innovations fail in the market, so we decided to make a change. We turned our innovation research upside down an...

Demo: How to Get Real Insights Out of Your Synthetic Personas

Learn how to get real insights out of your synthetic personas. Are you using synthetic personas but wondering how to extract real, reliable value from them?Join...

A Research Blueprint for Complex Multi-Step Digital Journeys

From Rigor to Relevance: We recreated the online flight booking journey to capture decision-making as it unfolded, moment by moment, choice by choice. Going bey...

Keeping It Real: How Synthetic Humans Can Help Us Stay Human

AI is transforming how insight is collected and delivered, but human understanding remains the competitive edge. In this session, C Space and Sage share early t...

Demo: How Pentland Builds Better Products with Communities

What happens when consumer voice is built into the product process? Pentland Brands and SMG explore how Ignite Communities helps teams make faster, more confide...

How Video Intelligence Uncovered Hidden Category Truths

Conventional research captures what consumers say, not what they do. Convotrack's Video Intelligence analyzed observed behavior to surface what traditional meth...

Bringing AI-Powered Pack Testing into a Global Brand

Royal Canin and Pernod Ricard join Behaviorally for an honest discussion on adopting AI-powered pack testing inside global brands. Cesar Lastra makes the case f...

Keeping the Human Spark in Early Stage Innovation

AI is transforming how innovation teams explore opportunities, generate ideas and learn from consumers. But becoming a better innovator requires more than speed...

Demo: Don't Outsource Your Thinking

The future belongs to companies brave enough to innovate "outside the box" they built themselves. This session introduces a different way to look at innovations...

Unlocking TikTok Creative Performance for Wolt with AI

Discover how to optimize TikTok performance through AI-driven creative analysis. Learn how to use commonly available AI and LLMs to link creative content to KPI...

What Clients Want

Back, by popular demand! This panel of clients is an unfiltered conversation about what it takes to build partnerships that last. Expect candid views on client ...

AI Tasting Spoon - AI Finds Patterns. Humans Find Meaning.

Everyone is asking whether AI will replace researchers. We think that’s the wrong question.  The real question is: Who decides what matters?  Using a cross-mark...

Closing the Distance: How Haleon Wired Consumer Closeness Into the Way The...

Great insights don't always win. In pharma and OTC, the people making decisions are often the furthest from the consumer, and when that gap exists, other things...

Synthetic Data: Threat, Hype, or the Future of Insights?

AI is transforming our industry, but synthetic data sits at the centre of the debate: Will it revolutionize research, or put traditional data collection at risk...

Sustainability by Design: The New Edge in Insight Leadership

Sustainability operates at the intersection of risk, relevance and reward shaping supply chains, regulation, category evolution and brand trust. This session of...

Qual Meets Behavioral: Unlocking Fintech in Africa

Three out of five mobile money accounts in Nigeria are inactive, but why? This session reveals how behavioral data from OPay, M-Pesa, and Wave uncovers the gap ...

When Numbers Start Talking: Conversing with Your Quant Data

AI has transformed qualitative research, but quantitative data remains harder. Scales and coded responses demand structure most LLMs lack. The solution is moder...

Gamification in Research: 20 Projective Techniques in 20 Min

When research feels like play, truth feels natural. Consumers don’t always articulate what they feel — but they reveal it when they project, imagine, and play. ...

Signal vs Noise: Market Research as the Conscience of AI

As AI becomes the interface to organizational knowledge, research no longer informs one decision — it feeds systems shaping thousands. Yet AI cannot judge nuanc...

Why Good Data Still Fails to Shape Decisions – and How Givaudan Fixed It

Most organizations have the insights they need—the challenge is using them consistently at the moment of decision. Givaudan shares how its Taste & Wellbeing tea...

Using Generative AI to Decode the Evolution of Childhood

Since the dawn of the 21st century, the experience of growing up has changed profoundly. NRG and Young Storytellers examined how social, cultural, and technolog...

Miele: From Say–Do Gap to Behavioural Consumer Centricity

At IIEX Europe 2025, 40.6% of insights leaders said they struggle to close the say–do gap. This session shows how Miele applies pretotyping and behavioral exper...

Consumers Aren’t Lying… Surveys Just Can’t Tell the Truth

Surveys are key to insights, but today’s consumers are busier, more distracted, and increasingly guarded about what they share. At the same time, they leave beh...

Proof of Partner: Who’s Really in the Pilot Seat?

When humans and LLMs share the cockpit of insight generation, who’s really steering? Based on a real collaboration between Algorithm Trend Intelligence and a ma...

Asahi Super Dry: A Breakthrough Play in Women’s Rugby

Women’s sport is at a tipping point - but visibility doesn’t automatically equal value. With women’s rugby emerging post-Lionesses, Asahi Super Dry faced three ...

AI, Color Science, Human Insight: Cracking Bose’s Color Code

How can brands scientifically optimize color to drive consumer preference and sales? Bose and One Inch Whale combined AI, color science, semiotics, and large-sc...

Invincible Loyalty: Human Engagement Fuels Exponential Growth

The presentation explores the idea that lasting brand growth hinges on forging deep, human-centered connections with consumers rather than simply focusing on tr...