Europe’s Most Influential Insights Event

AI Communications and Brand Authenticity

How does AI advertising influence perceptions of brand authenticity, innovation, and trust? Traditionally, Vattenfall had an ambition to use real people, real c...

Asahi Super Dry: A Breakthrough Play in Women’s Rugby

Women’s sport is at a tipping point - but visibility doesn’t automatically equal value. With women’s rugby emerging post-Lionesses, Asahi Super Dry faced three ...

Building Products for Modern Times

Product Managers often set processes for user-loved products, but org changes & market shifts pull teams apart. Seema Bansal (Microsoft PM) faced this building ...

Demo: From Quant Data to Story Slides with AI

Generative AI is transforming qualitative research, but quant analysis still relies on manual workflows. This session shows how AI can automate the journey from...

No Risk, No Return

The zeitgeist is full of threat and pessimism.  So, let’s hunker down and play it safe, right?   Well, maybe not? We don’t hear much on the topic of risk in th...

Signal vs Noise: Market Research as the Conscience of AI

As AI becomes the interface to organizational knowledge, research no longer informs one decision — it feeds systems shaping thousands. Yet AI cannot judge nuanc...

Standing out on Shelf: How DBAs Drive Equity & Sales

A distinctive pack is a brand growth multiplier. Get it right, and you drastically improve your chances of success. For established brands, it means being easy ...

The Foundation That Makes AI Safe and Insights Fast

AI did not transform our research platform. Years of structured data, standardised workflows, and deterministic automation did. Once that foundation existed, AI...

Trust, but Verify: Fact-Checking AI-Driven Quant Analysis

As conversational AI becomes embedded in research workflows, the challenge is no longer generating answers, but knowing when to trust them. This session introdu...

Front-Loading Insights with AI: Predict, Optimize, and Visual

Execution in advertising is effortless, judgment isn’t. Generative AI speeds production, but evaluation lags, widening the gap between output and certainty. Dr....

Measuring What Matters: Savencia’s Strategy for Brand Tracking using Menta...

Driven by a mission of “leading the way to better food,” Savencia has been an early adopter of the Better Brand Health framework - going beyond the traditional ...

Seeing the Unseen: Rewriting the Rules of Product Experience

When features can be copied and loyalty is fragile, a superior product experience becomes the final differentiator. Discover how Sensory Bot™ blends AI with sen...

From Snapshots to Full Passenger Stories at BRU

Brussels Airport serves over 25 million passengers a year. But how do you truly capture their voice? In this session, Brussels Airport shares how they are evolv...

How Philips Brings Consumer Understanding Closer to Innovation Decisions w...

At Philips, a campaign idea now meets its first consumer before it ever reaches a research agency. The consumer happens to be an AI Persona. Co-created with Ma...

Beyond Bots & Bias: How Surveys Become More Human Again

How reliable are survey data when AI bots complete questionnaires and complex screeners deter real consumers? While budgets tighten, recall bias undermines data...

How Research Fuels Creativity and World-Class Musicals

Stage Entertainment works closely with Toluna, leveraging their consumer insight and concept testing expertise to guide strategic decisions in a highly competit...

How UFS Built Foodservice’s Most Influential Insight Engine

Future Menus transforms foodservice by turning trends into a data‑driven growth engine. It helps chefs innovate faster through personalized insights, AI‑powered...

Miele: From Say–Do Gap to Behavioural Consumer Centricity

At IIEX Europe 2025, 40.6% of insights leaders said they struggle to close the say–do gap. This session shows how Miele applies pretotyping and behavioral exper...

Qual Meets Behavioral: Unlocking Fintech in Africa

Three out of five mobile money accounts in Nigeria are inactive, but why? This session reveals how behavioral data from OPay, M-Pesa, and Wave uncovers the gap ...

How Pentland Builds Better Products with Communities

What happens when consumer voice is built into the product process? Pentland Brands and SMG explore how Ignite Communities helps teams make faster, more confide...

Stop Scrolling Through Dashboards – Just Ask AI

Enlyta brings AI directly into the market research workflow by making it easier to explore data, connect insights across studies, and turn evidence into clear n...

A Research Blueprint for Complex Multi-Step Digital Journeys

From Rigor to Relevance: We recreated the online flight booking journey to capture decision-making as it unfolded, moment by moment, choice by choice. Going bey...

Building the Future of Insight: A Human-First Perspective

Much of the ‘future of insight’ narrative is driven by conversations about tech and AI. We turn this on its head, exploring what cultural foresight tells us abo...

Closing the Distance: How Haleon Wired Consumer Closeness Into the Way The...

Great insights don't always win. In pharma and OTC, the people making decisions are often the furthest from the consumer, and when that gap exists, other things...

Proof of Partner: Who’s Really in the Pilot Seat?

When humans and LLMs share the cockpit of insight generation, who’s really steering? Based on a real collaboration between Algorithm Trend Intelligence and a ma...

The Insight Architecture: Frameworks for Deeper Thinking

The Insight Architecture Model offers a structured way for researchers to think deeper and add greater strategic value. By framing the insight process around fi...

Unlocking TikTok Creative Performance for Wolt with AI

Discover how to optimize TikTok performance through AI-driven creative analysis. Learn how to use commonly available AI and LLMs to link creative content to KPI...

What Does “Bringing Insight To Life” Really Look Like?

Dan Parker-Smith is a professional film maker, accomplished researcher, and visual storyteller. As co-founder of EXPLNERS, he's obsessed with the gap between wh...

Welcome Remarks

The Other Influencer Strategy: Scaling Cultural Influence

This session challenges the traditional influencer marketing model by introducing a new influence equation focused on depth, community, and meaning. Attendees w...

Synthetic Data: Threat, Hype, or the Future of Insights?

AI is transforming our industry, but synthetic data sits at the centre of the debate: Will it revolutionize research, or put traditional data collection at risk...

AI-Led "Design Thinking" For Product Innovation

Carolina Tousaint (Unilever Foods Europe) and Lisa Nel (Conveo) show how AI-led research delivers design thinking at scale, without losing depth. Across four it...

Invincible Loyalty:Human Engagement Fuels Exponential Growth

The presentation explores the idea that lasting brand growth hinges on forging deep, human-centered connections with consumers rather than simply focusing on tr...

When Numbers Start Talking: Conversing with Your Quant Data

AI has transformed qualitative research, but quantitative data remains harder. Scales and coded responses demand structure most LLMs lack. The solution is moder...

Welcome Remarks

AI in Research: The False Confidence Problem

AI is putting research and analysis capabilities into more hands than ever. But, in doing so, it risks generating expert-looking outputs without building expert...

Using Generative AI to Decode the Evolution of Childhood

Since the dawn of the 21st century, the experience of growing up has changed profoundly. NRG and Young Storytellers examined how social, cultural, and technolog...

The New Era of Collective Intelligence

Data isn’t scarce — connection is. This session shows how we transform fragmented CX, CMI, CRM and BI data into a living knowledge core that preserves context, ...

AI-Enhanced Insights: Turning Data into Actionable Marketing Intelligence

Marketers and researchers often struggle to turn vast amounts of data into actionable insights. In this session, Samuel Ngu shows how AI-supported frameworks ca...

Keeping It Real: How Synthetic Humans Can Help Us Stay Human

AI is transforming how insight is collected and delivered, but human understanding remains the competitive edge. In this session, C Space and Sage share early t...

Building Culturally Intelligent AI for Global Insights

AI is transforming insights, but culture is still a blind spot. Many models misread emotion, humor, and context in non Western languages, producing outputs that...

From Silos to Synergy: Shell's Journey to a 360° Customer View

This is the story how Shell has brought together best-in-class providers and agency partners that can deliver a future-proof and agile solution, delivering comm...

Good Enough: The AI Research Standard Nobody Wants to Admit

The research industry has a question it hasn't answered yet: when AI generates the insight, how do we know it's enough to act on? Not enough in theory. Enough f...

Horseracing Reimagined: From Insight to Action

British Racing launched its most comprehensive customer research — a nationally representative study combining 7,500 surveys, interviews and competitor analysis...

Insight Driven Storytelling.

How understanding the brain can make insights impossible to ignore We live in an era where every brand claims to be “data-driven,” yet the real challenge isn’t...