Europe’s Most Influential Insights Event

Building Products for Modern Times

Product Managers often set processes for user-loved products, but org changes & market shifts pull teams apart. Seema Bansal (Microsoft PM) faced this building ...

Seeing the Unseen: Rewriting the Rules of Product Experience

When features can be copied and loyalty is fragile, a superior product experience becomes the final differentiator. Discover how Sensory Bot™ blends AI with sen...

Asahi Super Dry: A Breakthrough Play in Women’s Rugby

Women’s sport is at a tipping point - but visibility doesn’t automatically equal value. With women’s rugby emerging post-Lionesses, Asahi Super Dry faced three ...

No Risk, No Return

The zeitgeist is full of threat and pessimism. So, let’s hunker down and play it safe, right? Well, maybe not? We don’t hear much on the topic of risk in th...

Front-Loading Insights with AI: Predict, Optimize, and Visual

Execution in advertising is effortless, judgment isn’t. Generative AI speeds production, but evaluation lags, widening the gap between output and certainty. Dr....

Trust, but Verify: Fact-Checking AI-Driven Quant Analysis

As conversational AI becomes embedded in research workflows, the challenge is no longer generating answers, but knowing when to trust them. This session introdu...

How UFS Built Foodservice’s Most Influential Insight Engine

Future Menus transforms foodservice by turning trends into a data‑driven growth engine. It helps chefs innovate faster through personalized insights, AI‑powered...

Qual Meets Behavioral: Unlocking Fintech in Africa

Three out of five mobile money accounts in Nigeria are inactive, but why? This session reveals how behavioral data from OPay, M-Pesa, and Wave uncovers the gap ...

Beyond Bots & Bias: How Surveys Become More Human Again

How reliable are survey data when AI bots complete questionnaires and complex screeners deter real consumers? While budgets tighten, recall bias undermines data...

Miele: From Say–Do Gap to Behavioural Consumer Centricity

At IIEX Europe 2025, 40.6% of insights leaders said they struggle to close the say–do gap. This session shows how Miele applies pretotyping and behavioral exper...

Building the Future of Insight: A Human-first Perspective

Much of the ‘future of insight’ narrative is driven by conversations about tech and AI. We turn this on its head, exploring what cultural foresight tells us abo...

The Other Influencer Strategy: Scaling Cultural Influence

This session challenges the traditional influencer marketing model by introducing a new influence equation focused on depth, community, and meaning. Attendees w...

The Insight Architecture: Frameworks for Deeper Thinking

The Insight Architecture Model offers a structured way for researchers to think deeper and add greater strategic value. By framing the insight process around fi...

A Research Blueprint for Complex Multi-Step Digital Journeys

From Rigor to Relevance: We recreated the online flight booking journey to capture decision-making as it unfolded, moment by moment, choice by choice. Going bey...

Unlocking TikTok Creative Performance with AI

Discover how to optimize TikTok performance through AI-driven creative analysis. Learn how to use commonly available AI tools and LLMs to link creative content ...

Proof of Partner: Who’s Really in the Pilot Seat?

When humans and LLMs share the cockpit of insight generation, who’s really steering? Based on a real collaboration between Algorithm Trend Intelligence and a ma...

Transforming a Century Old Purpose Brand for Next Generation

Weleda, a 100-year pioneer in natural skincare, is reigniting relevance in a crowded beauty market by focusing on value, trust, nature and purpose; not price wa...

Signal Before Stats In the AI Pressure Cooker

AI has turned product work into a pressure cooker: faster cycles, higher expectations, and less time for the “perfect” evidence. This talk shows how UX and in...

Gamification in Research: 20 Projective Techniques in 20 min

When research feels like play, truth feels natural. Consumers don’t always articulate what they feel — but they reveal it when they project, imagine, and play. ...

When Numbers Start Talking: Conversing with Your Quant Data

AI has transformed qualitative research, but quantitative data remains harder. Scales and coded responses demand structure most LLMs lack. The solution is moder...

Invincible Loyalty:Human Engagement Fuels Exponential Growth

The presentation explores the idea that lasting brand growth hinges on forging deep, human-centered connections with consumers rather than simply focusing on tr...

Fears Around AI Disinformation Studied Through AI

As AI expands rapidly, separating truth from fakes is getting harder. Zymetria partnered with Glaut to explore how people perceive AI in the disinformation era....

AI Tasting Spoon - AI Finds Patterns. Humans Find Meaning.

Everyone is asking whether AI will replace researchers. We think that’s the wrong question. The real question is: Who decides what matters? Using a cross-mark...

Consumers Aren’t Lying… Surveys Just Can’t Tell the Truth

Surveys are key to insights, but today’s consumers are busier, more distracted, and increasingly guarded about what they share. At the same time, they leave beh...

How an AI 'Dream Team' Can Tackle Your Toughest Problems

What if you could tackle your toughest business challenges with a 'dream team' like Steve Jobs, Taylor Swift, and David Ogilvy? AI makes this possible. Drawing ...

Driving Global Insights with 500 Asian Women

Driving Insights with 500 Asian Women explores key patterns shaping choices, trust, ambition, wellbeing, and identity across life stages. Learn how to move beyo...

Escaping the Sea of Sameness

Technology and AI have amplified everything from consumer expectations to brand capabilities. Yet, as AI reshapes marketing, brands risk sliding into sameness. ...

Sustainability by Design: The New Edge in Insight Leadership

Sustainability operates at the intersection of risk, relevance and reward shaping supply chains, regulation, category evolution and brand trust. This session of...

Keeping the Human Spark in Early Stage Innovation

Early stage innovation is where ideas are made or lost. As the industry balances speed with depth and AI with human judgement, how do brands protect the human s...

The New Era of Collective Intelligence

Data isn’t scarce — connection is. This session shows how we transform fragmented CX, CMI, CRM and BI data into a living knowledge core that preserves context, ...

The Smartflation Generation: Always Get What They Want?

Smartflation is Gen Z’s response to inflation and rising living costs. Raised on instant gratification, they refuse to lower aspirations - they optimize instead...

Insights to Impact: Future Growth Engines in Crowded Spaces

In crowded spaces, we needed a dynamic decision tool, not a static segmentation. Mapping future growth to construct demand spaces, predicting choice & actionabi...

From Silos to Synergy: Shell's Journey to a 360° Customer View

This is the story how Shell has brought together best-in-class providers and agency partners that can deliver a future-proof and agile solution, delivering comm...