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Israel Ogunseye

Payments Expansion Manager

PawaTech

Israel Oladipupo Ogunseye, widely known as LadiSpeaks, is an internationally acclaimed speaker, business leader, and marketing visionary with over a decade of experience driving innovation across technology, banking, fintech, and aviation sectors. Having held leadership roles at TECNO Mobile, Sterling Bank, Vetifly, PalmPay, and CoralPay, he has spearheaded multimillion-dollar campaigns, built high-performing teams, and propelled brands to market dominance while sharing actionable insights on strategic digital marketing, consumer psychology, scaling in emerging markets, and innovative growth strategies. A sought-after keynote speaker, workshop facilitator, and panelist across Africa, Europe, and beyond, Ladi's compelling storytelling and practical frameworks have inspired thousands of professionals, solopreneurs, and organizations. His thought leadership is featured in outlets like BBC, TechCrunch, Techpoint, and TechCabal; he serves as President of the Digital Media Practitioners of Nigeria (DMPN), a member of the Harvard Business Review Global Advisory Council, and the Institute of Data and Marketing (UK). Holding a Zoology degree from the University of Lagos and an MBA from the University of South Wales, Ladi blends scientific curiosity with strategic acumen to deliver transformative, culturally resonant presentations that drive meaningful change. LinkedIn: https://linkedin.com/in/israel-oladipupo-ogunseye X (Twitter): https://x.com/LadiSpeaks Website: https://israelogunseye.com

Sessions

Jun 24

2:15 PM - 2:35 PM GMT+2

Purple Stage

Behavioral Research

Consumer Behavior

Customer Journey

Qual Meets Behavioral: Unlocking Fintech in Africa

Three out of five mobile money accounts in Nigeria are inactive, but why? This session reveals how behavioral data from OPay, M-Pesa, and Wave uncovers the gap between signup and sustained usage. Learn a framework combining transaction patterns, agent network insights, and qualitative research to design fintech products that drive real adoption. Discover what behavioral metrics matter most.
Key Takeaways:
1. How to identify the 'promotional trap': users who sign up for bonuses but never truly adopt
2. Behavioral patterns that predict long-term engagement vs. dormancy in frontier markets
3. Framework for using transaction data + ethnography to design trust-building features

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