What to Expect at IIEX Europe

IIEX Europe was a blast! Topics were varied, from creating leading insights ecosystems in large organisations, to AI / Chat GPT and the impact on the research industry, to allyship in advertising, to neuroscience and behavioural nudges, to moving from data collection to insights and actions.

Nick Theodore

Founder & CEO at VST

Attending IIEX Europe was like being transported to the future of the insights industry - it was that exciting!

Dmitry Gaiduk

Co-Founder at Soulution.ai

It was a great first day to share insights and showcase capabilities with other industry players. We connected with familiar faces and got the opportunity to connect with other like-minded people and organizations.

dataSpring Inc.

Day 2 of IIEX Amsterdam by Greenbook, here we go! 🚀 Day 1 was filled with great connections and interesting conversations about AI in Market Research 🤖 Today, let's talk about Mental Availability with our roundtable on "How to get more insights from your Brand Tracker"

Emilie Faget

Key Account Management Lead at Appinio

Time to rethink traditional ways of conducting market research and explore efficient and cost-effective methods using AI. So what’s next? One example for niche deep-tech perhaps is using AI-trained moderators for qualitative research that can combat researcher bias while being fast and budget-friendly. Inspiring day at the #IIEXEurope in Amsterdam. Congratulations to Greenbook for organising this wonderful gathering of insights professionals.

Rubica Bhowmick

Market Intelligence & Strategy Manager at IQM Quantum Computers

It's all about #AI - it's everywhere, but not only. AI is reshaping the value chain of insights - especially qualitative, but human thinking is not absent. If you have not started yet to look at how to leverage AI in your business, don't wait, every minute is a lost minute. #VirtualReality or #ExtendedReality could be an interesting way to better engage respondents in the future - already 250Mio users everyday, explained FFIND - Beyond Data - interesting to follow this trend.

Guillaume Weill

Founder & President at zoulloo