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IIEX Latin America 2025: The Region’s Leading Event for Insights and Innovation
of attendees were HIGHLY SATISFIED
with speakers
of attendees would STRONGLY RECOMMEND IIEX to a colleague
of attendees used IIEX takeaways to INFLUENCE STRATEGIC DECISIONS
See the future at the Insight Innovation Exchange. For more than a decade, IIEX events have revealed emerging best practices and technology that nurture insights functions, businesses, and careers.
Join us on October 21-22, 2025
IIEX Latin America 2025 is the essential event for both the Latin American insights community and global professionals looking to understand and succeed in the LATAM consumer market. This conference is designed for those seeking to improve their market research and develop effective marketing strategies within this unique region.
At IIEX Latin America, you will find a blend of local expertise and international perspectives, making it the ideal place to gain comprehensive insights into the Latin American market. The event provides an opportunity to connect with leading professionals from around the world, all focused on exploring the challenges and opportunities for market engagement.
You’ll have the opportunity to meet with global thought leaders, innovators, marketing leaders, and learn from brands that are using advanced technologies to create culturally attuned marketing strategies. This experience will not only deepen your understanding of market research and insights in the current LATAM landscape, but will enable you to contribute to shaping the future of the industry over the next decade.
Join us at IIEX Latin America to bridge the gap between global expertise and local insights, gaining the tools and connections necessary for success in one of the world’s most dynamic consumer markets.
Join us on October 21-22, 2025
Why attend
Discover the latest innovations
Uncover emerging trends and advanced tools that are redefining the boundaries of market research and setting new industry standards.
Strengthen your professional network
Connect with hundreds of the most forward-looking thinkers in the industry, and forge powerful connections that will last long after the event.
Prepare for future success
Discover the innovations, methodologies, and best practices that are critical for the growth and sustainability of your insights-driven business and career.
Past Speakers
Paula Guarin
Head of Consumer Insights, Market Research & Analytics
Visa
Pamela González
Insights & Measurement Sr. Manager Latam
Amazon Ads
Lina Roncancio
Advertising Measurement, Data & Insights Latam Director
NETFLIX
Mariana Camillo
CX Research Manager
Itaú
Asha Parmar
Associate Director
C Space
Mónica Hernández
Shopper Insights Latin America Director
Pepsico
Paula Guarin
Head of Consumer Insights, Market Research & Analytics
Visa
Pamela González
Insights & Measurement Sr. Manager Latam
Amazon Ads
Lina Roncancio
Advertising Measurement, Data & Insights Latam Director
NETFLIX
Mariana Camillo
CX Research Manager
Itaú
Asha Parmar
Associate Director
C Space
Mónica Hernández
Shopper Insights Latin America Director
Pepsico
Explore IIEX themes
Discover the topics, both strategic and tactical, that will be discussed at IIEX Latin America 2025:
Empathy vs. Chaos
Can brands connect
in turbulent times?
Cultural
Insights Now!
More important
than ever?
Research & Regulation
AI joins PII as ward of the state
AI Impact
on Research
How does it stack up against
traditional?
Sustainable
Innovation
Can it be "sustainable"
if it's AI-driven?
Breaking Down Silos
Data democracy or
analytics anarchy?
AI in Qual
Analyst, moderator, or respondent?
Data-Driven Leadership
Data culture: enable,
lead - or survive?
Sign up for updates
What our attendees say
“
IIEX always achieves the most resonance between users and providers of research services by truly showing the latest and most innovate yet applicable trends in the industry.
“
I love the high level of good energy and vibes that come out of the conference. It felt like a industry was becoming alive again. Fantastic!
“
Congratulations to the entire GreenbooK team and others involved in the event for their dedication, mystique, and passion for what they do, which, believe me, they manage to convey. That is the driving force behind making the editions of IIEX a great experience.
“
IIEX Latam events are those I attend with huge enthusiasm every year. The atmosphere these guys create is always inviting and cheerful – the best place to make your relationships with the current clients more profound as well as to establish new connections. The agenda – and this is my favorite part – is always innovative, engaging and full of practical cases from smartest peers. Also the fact you could approach any speaker and go even deeper with the findings you’re interested in – everyone is very open and passionate about innovative research – so cool!
For suppliers
Grow your business with IIEX:
Explore sponsorship and exhibitor
opportunities
Expand your audience reach, generate new leads, and demonstrate
your thought leadership by partnering with Greenbook
for an upcoming virtual or in-person IIEX event.