Join the insights and UX leaders shaping the future of research in tech, entertainment, and beyond.
Experience the energy, creativity, and collaboration that define the West Coast in a format designed for learning, connection, and inspiration.
Who should Attend?
Brand-side insights leaders seeking fresh strategies and peer exchange — especially those in tech, entertainment, and emerging product categories.
UX researchers and consumer insights professionals exploring how human understanding powers product design, marketing, and customer experience.
Agencies and technology partners looking to connect with decision-makers at the forefront of modern insights.
Key Themes & Sessions
What 450+ Authors Taught Me About Building Products
What can product builders learn from novelists? More than you'd expect. Drawing on 450+ author interviews, this talk maps the creative process to product develo...
Mike Carlon
Charter Communications (Spectrum)
Market Research in the Disability Population
Most market research excludes people with disabilities, creating biased data, missed insights, and product risk. This session shares four principles for more in...
Kate Kalcevich
Fable
Your Employees Already Know. Are You Listening?
Your frontline holds the most current intelligence on your market, competitors, and customers. Most organizations never tap into this source of insights. This s...
Layton Cox
Sedulo Group
What 450+ Authors Taught Me About Building Products
What can product builders learn from novelists? More than you'd expect. Drawing on 450+ author interviews, this talk maps the creative process to product develo...
Mike Carlon
Charter Communications (Spectrum)
Market Research in the Disability Population
Most market research excludes people with disabilities, creating biased data, missed insights, and product risk. This session shares four principles for more in...
Kate Kalcevich
Fable
Your Employees Already Know. Are You Listening?
Your frontline holds the most current intelligence on your market, competitors, and customers. Most organizations never tap into this source of insights. This s...
Layton Cox
Sedulo Group
What You’ll Explore:
IIEX West explores how insights teams are driving impact inside today’s most fast-moving, innovation-led organizations. From tech and entertainment to emerging product and lifestyle brands, you’ll hear from leaders building research practices that influence strategy, shape product decisions, and prove ROI across the business.
Themes Include:
Integrating UX and market research to drive stronger business decisions
Building insights functions that influence product, design, and marketing
Scaling research operations with limited resources
Applying new methodologies that match the pace of innovation
Elevating the visibility and business impact of insights teams
Why It Matters:
Across industries, research and insights teams are adapting to new expectations — faster learning cycles, integrated data streams, and tighter connections to business outcomes. IIEX has become a proving ground for that evolution, led by companies blending UX, product, and consumer insights into one discipline.
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2026 Title Sponsor
IIEX West is supported by some of the most innovative insights & analytics companies, including our title sponsor, Listen.
