Join the insights and UX leaders shaping the future of research in tech, entertainment, and beyond.
Experience the energy, creativity, and collaboration that define the West Coast in a format designed for learning, connection, and inspiration.
Who should Attend?
Brand-side insights leaders seeking fresh strategies and peer exchange — especially those in tech, entertainment, and emerging product categories.
UX researchers and consumer insights professionals exploring how human understanding powers product design, marketing, and customer experience.
Agencies and technology partners looking to connect with decision-makers at the forefront of modern insights.
Key Themes & Sessions
The Say-Do Gap Is on Camera
This session introduces a rigorous mixed-method approach that pairs analysis of existing surveillance footage with in-depth qualitative interviews. Drawing on u...
Paula Rosecky
Paula Rosecky & Company
Joshua Corona
SocioLens
What 450+ Authors Taught Me About Building Products
What can product builders learn from novelists? More than you'd expect. Drawing on 450+ author interviews, this talk maps the creative process to product develo...
Mike Carlon
Charter Communications (Spectrum)
What's a Researcher's Job Now?
AI has made data abundant and accessible to everyone. But data isn't insight. This talk explores the researcher's evolving role in an AI-enabled world; taking d...
Alex Hernandez-Brun
Mozilla
One-Scroll Decision: How Platforms Reshape Choice & Loyalty
Consumer decisions are faster, more emotional & increasingly shaped inside third-party ecosystems. This case study with Uber Eats explores how restaurant discov...
Devora Rogers
Alter Agents
Molly Austin
Uber
How to Get Real Insights Out of Your Synthetic Personas
Learn how to get real insights out of your synthetic personas. Are you using synthetic personas but wondering how to extract real, reliable value from them?Join...
Maggie Vlaco
Appinio Inc.
Gen Z vs the Algorithm: How Digital Skeptics Hack the System
Gen Z doesn’t distrust institutions by accident, they learned to. Raised through financial crises, misinformation, and broken promises, they trust peers and ind...
Gary Rudman
GTR Consulting
Taking Segmentation FAR: From Research to Action
Segmentation doesn't usually fail in the research - it fails in the activation. In this session, I'll introduce my FAR Framework (Familiar, Applicable, Real) - ...
Janani Venkataraman
BILL
Beyond the Hype: A Practical Framework for AI Moderation
AI moderation is evolving rapidly, but not all approaches are designed to achieve the same outcomes. Based on an independent research-on-research initiative, th...
Lauren McCluskey
Responsive Research
The Moment of Inspiration: AI, Real Humans, Real Action
While the industry races to simulate consumers with synthetic data, Julie Davitz made the opposite bet: AI that captures what real humans think, feel, and do in...
Julie Davitz
Plus Media Solutions
How Ancestry Rebuilt Customer Understanding at Scale
Traditional surveys and 1:1 interviews play a central role in Ancestry's insights work, but they increasingly found important customer context left unexplained....
John Provine
Voicepanel
Kendra Shapiro
Ancestry
Attention as Foresight: From Next Word to Next World
How do you predict what a trend will mean, and for whom, before the group holding it even exists? We tracked one signifier, 'raw', through 278 Nextatlas outcome...
Luca Morena
Nextatlas
Ryslaine Moulay Peach
MAIZE
The Build: Inside an AI-Native Insights Function
A field report on building an AI-native research function from scratch: hiring curious, pragmatic minds, an operating model for scale and democratization, an AI...
Flavia Stoian
Candescent
Market Research in the Disability Population
Most market research excludes people with disabilities, creating biased data, missed insights, and product risk. This session shares four principles for more in...
Kate Kalcevich
Fable
Your Employees Already Know. Are You Listening?
Your frontline holds the most current intelligence on your market, competitors, and customers. Most organizations never tap into this source of insights. This s...
Layton Cox
Sedulo Group
From Instinct to 2x Growth: A Consumer-Led Transformation
No insights team, no tracking data, no big budget. One year later: insights sat at the board table, reshaping portfolio, value-based pricing and channel strateg...
Renata Soares
Prior Wise Strategic Consulting Partners
Raymundo Gonzalez
Prior Wise Strategic Consulting Partners
After the First AI Readout: Iterative Synthetic Research
Synthetic research can deliver a fast first read, but its greatest value often comes from what happens next. Using one realistic business question, we'll show h...
Leo Yeykelis
Viewpoints AI
Byron Reeves
Stanford University
The Curious Researcher's Guide to Social Media Insights
Researchers have always known that social videos & images hold valuable human stories. Afterall, every post is the kind of short, unvarnished interview we love....
Esti Allegro
Kadro
Charles Swann
Forage
The Modern Workflow with Research HX
Gone are the days of sequential processes skipping between platforms. Parallel workflows, integrated steps, and AI and agentic enhancements to the tools you use...
Manny Rodriguez
Forsta
Research That Counts: Carbon-Conscious Insights Practices
How do insights teams credibly research climate and sustainability without measuring their own carbon footprint? Learn a practical framework for auditing resear...
Lauren Isaacson
Curio Research
The Say-Do Gap Is on Camera
This session introduces a rigorous mixed-method approach that pairs analysis of existing surveillance footage with in-depth qualitative interviews. Drawing on u...
Paula Rosecky
Paula Rosecky & Company
Joshua Corona
SocioLens
What 450+ Authors Taught Me About Building Products
What can product builders learn from novelists? More than you'd expect. Drawing on 450+ author interviews, this talk maps the creative process to product develo...
Mike Carlon
Charter Communications (Spectrum)
What's a Researcher's Job Now?
AI has made data abundant and accessible to everyone. But data isn't insight. This talk explores the researcher's evolving role in an AI-enabled world; taking d...
Alex Hernandez-Brun
Mozilla
One-Scroll Decision: How Platforms Reshape Choice & Loyalty
Consumer decisions are faster, more emotional & increasingly shaped inside third-party ecosystems. This case study with Uber Eats explores how restaurant discov...
Devora Rogers
Alter Agents
Molly Austin
Uber
How to Get Real Insights Out of Your Synthetic Personas
Learn how to get real insights out of your synthetic personas. Are you using synthetic personas but wondering how to extract real, reliable value from them?Join...
Maggie Vlaco
Appinio Inc.
Gen Z vs the Algorithm: How Digital Skeptics Hack the System
Gen Z doesn’t distrust institutions by accident, they learned to. Raised through financial crises, misinformation, and broken promises, they trust peers and ind...
Gary Rudman
GTR Consulting
Taking Segmentation FAR: From Research to Action
Segmentation doesn't usually fail in the research - it fails in the activation. In this session, I'll introduce my FAR Framework (Familiar, Applicable, Real) - ...
Janani Venkataraman
BILL
Beyond the Hype: A Practical Framework for AI Moderation
AI moderation is evolving rapidly, but not all approaches are designed to achieve the same outcomes. Based on an independent research-on-research initiative, th...
Lauren McCluskey
Responsive Research
The Moment of Inspiration: AI, Real Humans, Real Action
While the industry races to simulate consumers with synthetic data, Julie Davitz made the opposite bet: AI that captures what real humans think, feel, and do in...
Julie Davitz
Plus Media Solutions
How Ancestry Rebuilt Customer Understanding at Scale
Traditional surveys and 1:1 interviews play a central role in Ancestry's insights work, but they increasingly found important customer context left unexplained....
John Provine
Voicepanel
Kendra Shapiro
Ancestry
Attention as Foresight: From Next Word to Next World
How do you predict what a trend will mean, and for whom, before the group holding it even exists? We tracked one signifier, 'raw', through 278 Nextatlas outcome...
Luca Morena
Nextatlas
Ryslaine Moulay Peach
MAIZE
The Build: Inside an AI-Native Insights Function
A field report on building an AI-native research function from scratch: hiring curious, pragmatic minds, an operating model for scale and democratization, an AI...
Flavia Stoian
Candescent
Market Research in the Disability Population
Most market research excludes people with disabilities, creating biased data, missed insights, and product risk. This session shares four principles for more in...
Kate Kalcevich
Fable
Your Employees Already Know. Are You Listening?
Your frontline holds the most current intelligence on your market, competitors, and customers. Most organizations never tap into this source of insights. This s...
Layton Cox
Sedulo Group
From Instinct to 2x Growth: A Consumer-Led Transformation
No insights team, no tracking data, no big budget. One year later: insights sat at the board table, reshaping portfolio, value-based pricing and channel strateg...
Renata Soares
Prior Wise Strategic Consulting Partners
Raymundo Gonzalez
Prior Wise Strategic Consulting Partners
After the First AI Readout: Iterative Synthetic Research
Synthetic research can deliver a fast first read, but its greatest value often comes from what happens next. Using one realistic business question, we'll show h...
Leo Yeykelis
Viewpoints AI
Byron Reeves
Stanford University
The Curious Researcher's Guide to Social Media Insights
Researchers have always known that social videos & images hold valuable human stories. Afterall, every post is the kind of short, unvarnished interview we love....
Esti Allegro
Kadro
Charles Swann
Forage
The Modern Workflow with Research HX
Gone are the days of sequential processes skipping between platforms. Parallel workflows, integrated steps, and AI and agentic enhancements to the tools you use...
Manny Rodriguez
Forsta
Research That Counts: Carbon-Conscious Insights Practices
How do insights teams credibly research climate and sustainability without measuring their own carbon footprint? Learn a practical framework for auditing resear...
Lauren Isaacson
Curio Research
What You’ll Explore:
IIEX West explores how insights teams are driving impact inside today’s most fast-moving, innovation-led organizations. From tech and entertainment to emerging product and lifestyle brands, you’ll hear from leaders building research practices that influence strategy, shape product decisions, and prove ROI across the business.
Themes Include:
Integrating UX and market research to drive stronger business decisions
Building insights functions that influence product, design, and marketing
Scaling research operations with limited resources
Applying new methodologies that match the pace of innovation
Elevating the visibility and business impact of insights teams
Why It Matters:
Across industries, research and insights teams are adapting to new expectations — faster learning cycles, integrated data streams, and tighter connections to business outcomes. IIEX has become a proving ground for that evolution, led by companies blending UX, product, and consumer insights into one discipline.
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2026 Title Sponsor
IIEX West is supported by some of the most innovative insights & analytics companies, including our title sponsor, Listen.
