Join the insights and UX leaders shaping the future of research in tech, entertainment, and beyond.
Experience the energy, creativity, and collaboration that define the West Coast in a format designed for learning, connection, and inspiration.
Who should Attend?
Brand-side insights leaders seeking fresh strategies and peer exchange — especially those in tech, entertainment, and emerging product categories.
UX researchers and consumer insights professionals exploring how human understanding powers product design, marketing, and customer experience.
Agencies and technology partners looking to connect with decision-makers at the forefront of modern insights.
What You’ll Explore:
IIEX West explores how insights teams are driving impact inside today’s most fast-moving, innovation-led organizations. From tech and entertainment to emerging product and lifestyle brands, you’ll hear from leaders building research practices that influence strategy, shape product decisions, and prove ROI across the business.
Themes Include:
Integrating UX and market research to drive stronger business decisions
Building insights functions that influence product, design, and marketing
Scaling research operations with limited resources
Applying new methodologies that match the pace of innovation
Elevating the visibility and business impact of insights teams
Why It Matters:
Across industries, research and insights teams are adapting to new expectations — faster learning cycles, integrated data streams, and tighter connections to business outcomes. IIEX has become a proving ground for that evolution, led by companies blending UX, product, and consumer insights into one discipline.
Sign up for updates
For suppliers
Grow your business with IIEX:
Explore sponsorship and exhibitor
opportunities
Expand your audience reach, generate new leads, and demonstrate
your thought leadership by partnering with Greenbook
for an upcoming virtual or in-person IIEX event.