IIEX West 2026:
A New Experience for the West Coast Insights Community
Explore what makes the first-ever IIEX West different from a more focused, West Coast–driven audience to sessions built around product, UX, and innovation-led insights
Considering attending?
Review the agenda, speakers, and event format to see if IIEX West is the right fit for your goals, your team, and the challenges you’re solving especially if you’re working at the intersection of insights
Five Industry Debates Taking the Stage at IIEX West
There's a specific value in watching sessions live at an event rather than reading summaries afterward. It lines up with what cognitive neuroscientists call predictive processing: when you sit in the room, your brain actively predicts, tests, and synthesizes ideas in real time, turning raw debate into personal insight.
Announcing the 2026 Insight Innovation Competition Finalists at IIEX West
This year’s five finalists will compete live on October 27 at IIEX West in San Francisco, presenting solutions that address different parts of how research is conducted, analyzed, and ultimately used to make decisions.
Five Decisions IIEX West 2026 Is Designed to Unblock
Five questions you may be working through right now, and where you’ll find answers on the IIEX West agenda.
Why Insights Leaders Choose IIEX
92% of past attendees said IIEX events helped them discover new partners, technologies, or strategies they could apply immediately
Based on 2025 attendee survey
Media & Partners
IIEX West 2026 Highlights
Curated content from the leading source of market research insights and innovation.