Save the Date: IIEX West Returns to San Francisco in 2027!
After a sold-out debut, IIEX West is officially returning to San Francisco in 2027!
Our inaugural West Coast event brought together more than 500 insights professionals for two days of practical sessions, new ideas, and conversations that continued well beyond the stage.
And based on the feedback we've received, we're already looking forward to doing it again.
Mark your calendars for October 13-14, 2027. IIEX West is coming back!
What Made IIEX West 2026 Special
From AI's growing role in research to data quality, research ROI, and the changing expectations of insights teams, this year's agenda tackled the questions researchers are working through every day.
Sessions explored whether simulated customers can be trusted, how organizations are building AI-native insights functions, and what the researcher's role looks like as technology continues to evolve.
The event also brought together an impressive mix of professionals from across the insights ecosystem, including attendees from Microsoft, Google, Airbnb, Visa, The Clorox Company, Adobe, Netflix, Amazon, Reddit, Stanford University, and Warner Bros. Discovery, among many others.
But what made IIEX West particularly memorable was how those conversations extended beyond the stage.
This year marked the introduction of our hosted Roundtables featuring 16 discussions across two days. Attendees gathered in smaller groups to compare notes on shared challenges, exchange perspectives, and learn directly from one another.
Alongside three stages of programming and dedicated networking opportunities, the format made it easier to meet new people, reconnect with peers, and continue conversations throughout the event.
But don't just take our word for it. The incredible feedback has been pouring in from attendees of the 2026 event:
"It may have been the best conference I've been to for real connections and meaningful conversations, and it had the prettiest venue!" - Natasha G., Market Research Manager
"Greenbook got the formula right with IIEX West! A great mix of client-side researchers, suppliers, innovative technologies, and speakers." - John K., Research & Insights Professional
"I’ve always been a fan of IIEX North America, and this is a very welcome addition to the calendar. Honestly, it was one of the best conferences I've attended all year." - Kahren K., Strategic Advisor
"I don’t think it’s ever been easier to strike up conversations and make meaningful connections!" - Julia P., Director of Growth
See You in San Francisco in 2027!
We're building on everything that made our first IIEX West a success, from the quality of the conversations to the opportunity to connect with peers across the West Coast insights community.
Whether you joined us for the inaugural event or missed out this year, now's the time to get IIEX West 2027 on your calendar.
Save the date: October 13-14, 2027 | San Francisco, California | IIEX West 2027
More details about registration, speakers, and the 2027 agenda are coming soon. Be among the first to know when tickets become available by signing up for updates below.