Two Days of Ideas, Conversation, and Connection
IIEX West brings insights, UX, and research professionals together for two focused days of practical learning and peer exchange in San Francisco. The experience is intentionally focused, giving you more opportunities to hear directly from practitioners, ask questions, compare approaches with peers, and continue conversations beyond the stage.
October 27–28, 2026 · Pier 27, San Francisco
Across Two Days, Expect:
3 concurrent tracks
Practical sessions, case studies, panels, and live technology demonstrations
16 hosted roundtables
Built around the real-world challenges insights and UX teams are navigating right now
12 networking opportunities
Intentionally structured formats to connect and exchange ideas with peers
Private meeting tools
Simple, direct scheduling to help you connect 1-on-1 with other attendees
Insight Innovation Competition
Showcasing emerging ideas and companies across the market research industry
Hear How Leading Brands Are Approaching Insights
The IIEX West stage brings together practitioners from organizations including Microsoft, Visa, Mozilla, Stanford University, The Clorox Company, Roblox, Chipotle, Ancestry, Charter Communications, Rocket, and The Flex Co.
Across three stages, speakers will share how their teams are approaching some of the biggest decisions facing insights professionals today, including:
Expect real examples, evidence, and perspectives you can bring back to your own work.
Meet the Speakers- Using AI while maintaining research quality and trust
- Rethinking the role and structure of insights teams
- Demonstrating the business impact of research
- Navigating UX and market research convergence
- Improving measurement, data quality, and customer understanding
- Turning strong research into stronger organizational decisions
What Attendees Say About IIEX
If you want to keep your finger on the pulse of what's happening in our industry from a technology and innovation perspective, this is the one event you can't afford to miss.
Steve Henke
Founder at Harpeth Marketing
IIEX opened my eyes to many new firms and many new great ideas that I plan to implement in my own work.
Troy Spradley
Senior Research Analyst at 8 Acre Perspective
As a first timer, I was blown away by the enjoyability AND the content. I had a blast learning from truly like minded colleagues and received a super warm reception to my disruptive conversation about changing the way we segment. It felt like a true conversation, stage to stage to stage! And I felt like royalty with all the IIEX sponsored gifts, including super fun professional headshots and a laser coaster designed by me! (I'm addition to the usual cool vendor chats and giveaways)
Ellen Koronet
Principal at LNK Creative
Be Part of the First IIEX West
October 27–28, 2026 · Pier 27, San Francisco
Join the insights, UX, and research professionals shaping what comes next. Come for the practical sessions, take part in the conversations, and leave with new ideas—and new relationships—you can carry into your work.