Kristen Griffith

Insights Director

The Clorox Company

Kristen Griffith is Insights Director at The Clorox Company, leading its centralized Insights organization, including the Dynamic Deployment strategic consumer team that partners across business units to fuel innovation, brand engagement, and understanding of consumer behaviors and needs. She also leads Clorox’s Product & Sensory Research and Consumer Care teams, bringing consumer feedback and product experience into business decisions. With 22 years in the industry, she is a strong advocate for pairing breakthrough technology with human interpretation to drive measurable impact.