Kendra Shapiro

Senior Director, Consumer Insights & UX Research

Ancestry

Kendra is Senior Director of Consumer Insights & UX Research at Ancestry, where she leads research that informs product strategy, marketing, and innovation across the company's subscription businesses. With experience spanning Clorox, Levi's, and Ancestry, she specializes in translating consumer insights into business decisions across areas including product development, brand positioning, segmentation, pricing, and customer experience.