Byron Reeves

Professor

Stanford University

Byron is a Stanford University Chaired Professor with appointments in Communication, Symbolic Systems and Graduate School of Education. He has published over 200 scientific papers in media psychology with >30K Google Scholar citations; h-index=70. He is the author of award-winning books: The Media Equation and Total Engagement. He holds three software patents in human-computer interaction with two patents pending for AI and media evaluations. He is co-founder of two early-stage startups in computational human-media interactions. He spent two years at Microsoft Research developing automated dialogue systems. He has been a consultant to leading companies including P&G, Disney, ABC, Accenture, Google, Best Buy, SAP, Amazon, Toyota, Salesforce, State Farm, and United Healthcare.

Sessions

Oct 28

11:45 AM - 12:05 PM PDT

Red Stage

AI Trust

Ethics & Governance

Human-AI Collaboration

Synthetic Data & Personas

Qualitative Research at Scale

Andy Garlikov

Can You Trust a Simulated Customer? Findings from 20,000 Replications

In this live two-person session, Viewpoints CEO Leo Yeykelis and Stanford professor Byron Reeves will run synthetic persona studies and ask the audience whether they would trust the results for real decisions. They will debate speed versus scientific rigor and share the checks that turn a convincing simulation into defensible research. Key Takeaways: 1. How to set up and run synthetic studies you can trust 2. Where synthetic research fits right now: a practical map of the use cases that perform well 3. How to conduct super-human research with synthetic respondents"  

Also speaking

Leo Yeykelis

CEO, Viewpoints AI

Speaker